Consumer Health in Hungary

Name: Consumer Health in Hungary
Brand: Euromonitor International
Price: 2750 USD

October 2023

USD 2,750

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Overview:

Understand the latest market trends and future growth opportunities for the Consumer Health industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

Analgesics
Cough, Cold and Allergy Remedies
Digestive Remedies
Dermatologicals
NRT Smoking Cessation Aids
Sleep Aids
Eye Care
Wound Care
Vitamins
Dietary Supplements
Weight Management
Sports Nutrition
Herbal/Traditional Products
Paediatric Consumer Health

If you're in the Consumer Health industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Consumer Health in Hungary report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volume and value sizes, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent research methodology, conducted in-country

This report answers:

What is the market size of Consumer Health in Hungary?
Which are the leading brands in Consumer Health in Hungary?
How are products distributed in Consumer Health in Hungary?
How has the regulatory and operating environment for Consumer Health changed in Hungary?
How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Consumer Health
How significant are wider health concerns and consumer awareness in determining sales?
Where is future growth expected to be most dynamic?

Download Table of Contents

Consumer Health in Hungary

EXECUTIVE SUMMARY

Consumer health in 2023: The big picture

2023 key trends

Competitive landscape

Retailing developments

What next for consumer health?

MARKET INDICATORS

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2018-2023

Table 2 Life Expectancy at Birth 2018-2023

MARKET DATA

Table 3 Sales of Consumer Health by Category: Value 2018-2023

Table 4 Sales of Consumer Health by Category: % Value Growth 2018-2023

Table 5 NBO Company Shares of Consumer Health: % Value 2019-2023

Table 6 LBN Brand Shares of Consumer Health: % Value 2020-2023

Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2018-2023

Table 8 Distribution of Consumer Health by Format: % Value 2018-2023

Table 9 Distribution of Consumer Health by Format and Category: % Value 2023

Table 10 Forecast Sales of Consumer Health by Category: Value 2023-2028

Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2023-2028

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

DISCLAIMER

DEFINITIONS

SOURCES

Summary 1 Research Sources

Analgesics in Hungary

KEY DATA FINDINGS

2023 DEVELOPMENTS

Consumption patterns continue to stabilise

Product shortages persist into 2023

Value share of e-commerce remains flat following legislative change

PROSPECTS AND OPPORTUNITIES

Seasonal illnesses and population ageing set to remain key drivers of demand

Analgesics will continue to be a major beneficiary of the self-medication trend

Little prospect dominance of pharmacies in analgesics distribution will be challenged

CATEGORY DATA

Table 12 Sales of Analgesics by Category: Value 2018-2023

Table 13 Sales of Analgesics by Category: % Value Growth 2018-2023

Table 14 NBO Company Shares of Analgesics: % Value 2019-2023

Table 15 LBN Brand Shares of Analgesics: % Value 2020-2023

Table 16 Forecast Sales of Analgesics by Category: Value 2023-2028

Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2023-2028

Sleep Aids in Hungary

KEY DATA FINDINGS

2023 DEVELOPMENTS

Price hikes and increased budget-consciousness subdue demand

Herbal/traditional products face growing threat from dietary supplements

Teva Gyógyszergyár’s Teva Valeriana remains the leading brand by a wide margin

PROSPECTS AND OPPORTUNITIES

Rising incidence of sleep disorders should support steady growth in volume sales

Natural ingredients and novel formats likely to be focal points for innovation

Competition from Rx drugs and alternative remedies will limit growth potential

CATEGORY DATA

Table 18 Sales of Sleep Aids: Value 2018-2023

Table 19 Sales of Sleep Aids: % Value Growth 2018-2023

Table 20 NBO Company Shares of Sleep Aids: % Value 2019-2023

Table 21 LBN Brand Shares of Sleep Aids: % Value 2020-2023

Table 22 Forecast Sales of Sleep Aids: Value 2023-2028

Table 23 Forecast Sales of Sleep Aids: % Value Growth 2023-2028

Cough, Cold and Allergy (Hay Fever) Remedies in Hungary

KEY DATA FINDINGS

2023 DEVELOPMENTS

Overall demand buoyed by return to pre-pandemic routines

Medicated confectionery records fastest growth in volume and current value sales

GlaxoSmithKline, Mondelez and Sanofi-Aventis remain the top three companies

PROSPECTS AND OPPORTUNITIES

Most categories expected to see demand increase steadily

“Rebound congestion” concerns will continue to limit use of nasal drops and sprays

Preventive health trend and use of natural remedies may temper growth potential

CATEGORY DATA

Table 24 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023

Table 25 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023

Table 26 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2019-2023

Table 27 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2023

Table 28 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2023-2028

Table 29 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2023-2028

Dermatologicals in Hungary

KEY DATA FINDINGS

2023 DEVELOPMENTS

Overall demand weakened by falling purchasing power among Hungarians

Haemorrhoid treatments shows the most resilient performance in volume terms

Bayer remains the clear leader in dermatologicals

PROSPECTS AND OPPORTUNITIES

Maturity and population decline will continue to depress volume sales

Population ageing and rising image-consciousness bode well for dermatologicals

Limited growth prospects likely to result in greater consolidation

CATEGORY DATA

Table 30 Sales of Dermatologicals by Category: Value 2018-2023

Table 31 Sales of Dermatologicals by Category: % Value Growth 2018-2023

Table 32 NBO Company Shares of Dermatologicals: % Value 2019-2023

Table 33 LBN Brand Shares of Dermatologicals: % Value 2020-2023

Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2020-2023

Table 35 Forecast Sales of Dermatologicals by Category: Value 2023-2028

Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2023-2028

Digestive Remedies in Hungary

KEY DATA FINDINGS

2023 DEVELOPMENTS

Overall demand improves but remains subdued due to the cost-of-living crisis

Need for digestive remedies limited by growing adoption of healthier dietary habits

Sanofi-Aventis retains its overall lead

PROSPECTS AND OPPORTUNITIES

Busier lifestyles and population ageing will stimulate demand

Healthy eating trend likely to continue restricting growth potential

Herbal/traditional varieties expected to gain popularity

CATEGORY DATA

Table 37 Sales of Digestive Remedies by Category: Value 2018-2023

Table 38 Sales of Digestive Remedies by Category: % Value Growth 2018-2023

Table 39 NBO Company Shares of Digestive Remedies: % Value 2019-2023

Table 40 LBN Brand Shares of Digestive Remedies: % Value 2020-2023

Table 41 Forecast Sales of Digestive Remedies by Category: Value 2023-2028

Table 42 Forecast Sales of Digestive Remedies by Category: % Value Growth 2023-2028

Eye Care in Hungary

KEY DATA FINDINGS

2023 DEVELOPMENTS

Lifestyle, demographic and environmental factors help to lift overall demand

Standard eye care remains the largest and best performing category

Johnson & Johnson still the outright leader in eye care

PROSPECTS AND OPPORTUNITIES

Total volume and current value sales projected to increase steadily

Interest in products made with natural ingredients set to continue rising

Advances in lens technology and use of alternative remedies may constrain demand

CATEGORY DATA

Table 43 Sales of Eye Care by Category: Value 2018-2023

Table 44 Sales of Eye Care by Category: % Value Growth 2018-2023

Table 45 NBO Company Shares of Eye Care: % Value 2019-2023

Table 46 LBN Brand Shares of Eye Care: % Value 2020-2023

Table 47 Forecast Sales of Eye Care by Category: Value 2023-2028

Table 48 Forecast Sales of Eye Care by Category: % Value Growth 2023-2028

NRT Smoking Cessation Aids in Hungary

KEY DATA FINDINGS

2023 DEVELOPMENTS

Long-term trend of declining volume sales persists

Health concerns and economic factors help to buoy demand

Omega Pharma and Johnson & Johnson maintain near-duopoly

PROSPECTS AND OPPORTUNITIES

Declining smoking prevalence will continue to depress demand

Rising cost and concerns about health effects should temper threat from vaping

Competitive landscape set to remain highly concentrated

CATEGORY INDICATORS

Table 49 Number of Smokers by Gender 2018-2023

CATEGORY DATA

Table 50 Sales of NRT Smoking Cessation Aids by Category: Value 2018-2023

Table 51 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2018-2023

Table 52 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2019-2023

Table 53 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2020-2023

Table 54 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2023-2028

Table 55 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2023-2028

Wound Care in Hungary

KEY DATA FINDINGS

2023 DEVELOPMENTS

High inflation boosts current value growth but depresses volume sales

Sticking plasters/adhesive bandages shows slowest rate of decline in volume terms

Beiersdorf, Orkla Care and Hartmann-Rico remain the overall leaders

PROSPECTS AND OPPORTUNITIES

Maturity and population decline will continue to subdue demand

Sticking plasters/adhesive bandages set to remain the most resilient performer

Increasing competition should stimulate added-value launches

CATEGORY DATA

Table 56 Sales of Wound Care by Category: Value 2018-2023

Table 57 Sales of Wound Care by Category: % Value Growth 2018-2023

Table 58 NBO Company Shares of Wound Care: % Value 2019-2023

Table 59 LBN Brand Shares of Wound Care: % Value 2020-2023

Table 60 Forecast Sales of Wound Care by Category: Value 2023-2028

Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2023-2028

Sports Nutrition in Hungary

KEY DATA FINDINGS

2023 DEVELOPMENTS

Growing participation in sports and fitness activities continues to boost demand

Sports non-protein products shows the fastest development

Scitec and BioTech USA still well ahead of the rest of the field

PROSPECTS AND OPPORTUNITIES

Outlook for sports nutrition remains bright

Protein/energy bars set to be the most dynamic category

New product development activity expected to remain high

CATEGORY DATA

Table 62 Sales of Sports Nutrition by Category: Value 2018-2023

Table 63 Sales of Sports Nutrition by Category: % Value Growth 2018-2023

Table 64 NBO Company Shares of Sports Nutrition: % Value 2019-2023

Table 65 LBN Brand Shares of Sports Nutrition: % Value 2020-2023

Table 66 Forecast Sales of Sports Nutrition by Category: Value 2023-2028

Table 67 Forecast Sales of Sports Nutrition by Category: % Value Growth 2023-2028

Dietary Supplements in Hungary

KEY DATA FINDINGS

2023 DEVELOPMENTS

Soaring inflation continues to undermine demand

Combination products benefit from value-for-money positioning

Demand for dietary supplements claiming beauty benefits remains buoyant

PROSPECTS AND OPPORTUNITIES

Rising health awareness will continue to strengthen interest in dietary supplements

Increasing consumer sophistication likely to encourage greater segmentation

Growing consumption of healthier packaged and fresh foods could inhibit demand

CATEGORY DATA

Table 68 Sales of Dietary Supplements by Category: Value 2018-2023

Table 69 Sales of Dietary Supplements by Category: % Value Growth 2018-2023

Table 70 Sales of Dietary Supplements by Positioning: % Value 2018-2023

Table 71 NBO Company Shares of Dietary Supplements: % Value 2019-2023

Table 72 LBN Brand Shares of Dietary Supplements: % Value 2020-2023

Table 73 Forecast Sales of Dietary Supplements by Category: Value 2023-2028

Table 74 Forecast Sales of Dietary Supplements by Category: % Value Growth 2023-2028

Vitamins in Hungary

KEY DATA FINDINGS

2023 DEVELOPMENTS

Demand for vitamins continues to fall sharply as inflationary pressures bite

Vitamin B outperforms other categories in volume and current value terms

Domestic producer Béres Gyógyszergyár retains overall lead but loses ground

PROSPECTS AND OPPORTUNITIES

Preventive health trend and population ageing bode well for vitamins

Vitamin D set to show the fastest development

Sales via the e-commerce channel expected to continue rising

CATEGORY DATA

Table 75 Sales of Vitamins by Category: Value 2018-2023

Table 76 Sales of Vitamins by Category: % Value Growth 2018-2023

Table 77 Sales of Multivitamins by Positioning: % Value 2018-2023

Table 78 NBO Company Shares of Vitamins: % Value 2019-2023

Table 79 LBN Brand Shares of Vitamins: % Value 2020-2023

Table 80 Forecast Sales of Vitamins by Category: Value 2023-2028

Table 81 Forecast Sales of Vitamins by Category: % Value Growth 2023-2028

Weight Management and Wellbeing in Hungary

KEY DATA FINDINGS

2023 DEVELOPMENTS

High inflation and adoption of more holistic weight loss methods weaken demand

Weight loss supplements is the best performing category

BioTech USA extends its overall lead

PROSPECTS AND OPPORTUNITIES

Obesity concerns and rising image-consciousness will remain key demand drivers

Frequent new launches should help to maintain consumer interest

Busy lifestyles likely to mitigate threat from alternative weight loss methods

CATEGORY DATA

Table 82 Sales of Weight Management and Wellbeing by Category: Value 2018-2023

Table 83 Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023

Table 84 NBO Company Shares of Weight Management and Wellbeing: % Value 2019-2023

Table 85 LBN Brand Shares of Weight Management and Wellbeing: % Value 2020-2023

Table 86 Forecast Sales of Weight Management and Wellbeing by Category: Value 2023-2028

Table 87 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2023-2028

Herbal/Traditional Products in Hungary

KEY DATA FINDINGS

2023 DEVELOPMENTS

Overall demand continues to fall as high inflation erodes purchasing power

Herbal/traditional cough, cold and allergy (hay fever) remedies is the best performer

Mondelez remains the leading player in a fragmented competitive landscape

PROSPECTS AND OPPORTUNITIES

Concerns about active pharmaceutical ingredients will continue to drive demand

Herbal/traditional dietary supplements set to remain the biggest category by value

Further distribution gains projected for e-commerce

CATEGORY DATA

Table 88 Sales of Herbal/Traditional Products by Category: Value 2018-2023

Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2018-2023

Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2019-2023

Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2020-2023

Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2023-2028

Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2023-2028

Paediatric Consumer Health in Hungary

KEY DATA FINDINGS

2023 DEVELOPMENTS

High inflation and falling birth rates restrict demand

Paediatric cough/cold remedies and acetaminophen are the best performers

Paediatric vitamins and dietary supplements hardest hit by cost-of-living crisis

PROSPECTS AND OPPORTUNITIES

Rising health awareness will make parents more likely to choose paediatric products

Paediatric vitamins and dietary supplements will benefit from preventive health trend

Interest in herbal/traditional varieties expected to grow

CATEGORY DATA

Table 94 Sales of Paediatric Consumer Health by Category: Value 2018-2023

Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023

Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2019-2023

Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2020-2023

Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2023-2028

Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2023-2028

The following categories and subcategories are included:

Consumer Health

- Adult Mouth Care
- - - - Adult Acetaminophen
      - Adult Aspirin
      - Adult Combination Products - Analgesics
      - Adult Diclofenac
      - Adult Dipyrone
      - Adult Ibuprofen
      - Adult Ketoprofen
      - Adult Naproxen
      - Adult OTC Triptans
    - - Paediatric Acetaminophen
      - Paediatric Aspirin
      - Paediatric Combination Products - Analgesics
      - Paediatric Dipyrone
      - Paediatric Ibuprofen
      - Paediatric Naproxen
    - - Acetaminophen
      - Aspirin
      - Combination Products - Analgesics
      - Diclofenac
      - Dipyrone
      - Ibuprofen
      - Ketoprofen
      - Naproxen
      - OTC Triptans
  - Topical Analgesics/Anaesthetic
- Sleep Aids
- - Antihistamines/Allergy Remedies (Systemic)
  - - Paediatric Allergy Remedies
    - Paediatric Cough/Cold Remedies
  - Combination Products - Cough, Cold and Allergy (Hay Fever) Remedies
  - Cough Remedies
  - - Nasal Sprays
    - Oral Decongestants
    - Inhalant Decongestants
    - Decongestant Rubs
    - Nasal Decongestant Drops
    - Nasal Decongestant Plasters
  - Medicated Confectionery
  - Pharyngeal Preparations
- - Medicated Shampoos
  - Topical Antifungals
  - Vaginal Antifungals
  - Hair Loss Treatments
  - Nappy (Diaper) Rash Treatments
  - Antiparasitics/Lice (Head and Body) Treatments
  - Antipruritics
  - Cold Sore Treatments
  - Haemorrhoid Treatments
  - Paediatric Dermatologicals
  - Topical Allergy Remedies/Antihistamines
  - Topical Germicidals/Antiseptics
- - - Paediatric Diarrhoeal Remedies
    - Paediatric Indigestion and Heartburn Remedies
    - Paediatric Laxatives
    - Paediatric Motion Sickness Remedies
  - Diarrhoeal Remedies
  - IBS Treatments
  - - Antacids
    - Antiflatulents
    - Digestive Enzymes
    - H2 Blockers
    - Proton Pump Inhibitors
  - Laxatives
  - Motion Sickness Remedies
- Emergency Contraception
- - Allergy Eye Care
  - Standard Eye Care
- - NRT Gum
  - NRT Inhalators
  - NRT Lozenges
  - NRT Patches
  - Other NRT
- - First Aid Kits
  - Gauze, Tape and Other Wound Care
  - Sticking Plasters/Adhesive Bandages
- - Protein/Energy Bars
  - Sports Protein Powder
  - Sports Protein RTD
- Sports Non-Protein Products
- - Combination Dietary Supplements
  - - Aloe
    - Combination Herbal/Traditional Dietary Supplements
    - Cranberry
    - Echinacea
    - Evening Primrose Oil
    - Garlic
    - Ginkgo Biloba
    - Ginseng
    - St John's Wort
    - Other Herbal/Traditional Dietary Supplements
  - - Co-Enzyme Q10
    - Combination Non-Herbal/Traditional Dietary Supplements
    - Eye Health Supplements
    - Fish Oils/Omega Fatty Acids
    - Glucosamine
    - - Calcium Supplements
      - Mineral Supplements
    - Probiotic Supplements
    - Protein Supplements
    - Other Non-Herbal/Traditional Dietary Supplements
- Paediatric Vitamins and Dietary Supplements
- Tonics
- - Multivitamins
  - - Vitamin A
    - Vitamin B
    - Vitamin C
    - Vitamin D
    - Vitamin E
    - Other Single Vitamins
- Meal Replacement
- OTC Obesity
- Slimming Teas
- Supplement Nutrition Drinks
- Weight Loss Supplements
- Herbal/Traditional Topical Analgesics
- Herbal/Traditional Sleep Aids
- Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies
- Herbal/Traditional Digestive Remedies
- Herbal/Traditional Dermatologicals
- Herbal/Traditional Paediatric Dietary Supplements
- Herbal/Traditional Dietary Supplements
- Herbal/Traditional Tonics
- Allergy Eye Care
- Antihistamines/Allergy Remedies (Systemic)
- Paediatric Allergy Remedies
- Topical Allergy Remedies/Antihistamines
- - Paediatric Acetaminophen
  - Paediatric Aspirin
  - Paediatric Combination Products - Analgesics
  - Paediatric Dipyrone
  - Paediatric Ibuprofen
  - Paediatric Naproxen
- - Paediatric Allergy Remedies
  - Paediatric Cough/Cold Remedies
- - Paediatric Diarrhoeal Remedies
  - Paediatric Indigestion and Heartburn Remedies
  - Paediatric Laxatives
  - Paediatric Motion Sickness Remedies
- Paediatric Dermatologicals
- Nappy (Diaper) Rash Treatments
- Paediatric Vitamins and Dietary Supplements

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Consumer Health

It is the aggregation of OTC, Vitamins and Dietary Supplements (VDS), Sports Nutrition, and Weight Management and Wellbeing

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What's New

Consumer Health in Hungary

Consumer health in 2023: The big picture

2023 key trends

Competitive landscape

Retailing developments

What next for consumer health?

Overview:

The Consumer Health in Hungary report includes:

This report answers:

Consumer Health in Hungary

Consumer health in 2023: The big picture

2023 key trends

Competitive landscape

Retailing developments

What next for consumer health?

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

DISCLAIMER

DEFINITIONS

Analgesics in Hungary

KEY DATA FINDINGS

Consumption patterns continue to stabilise

Product shortages persist into 2023

Value share of e-commerce remains flat following legislative change

Seasonal illnesses and population ageing set to remain key drivers of demand

Analgesics will continue to be a major beneficiary of the self-medication trend

Little prospect dominance of pharmacies in analgesics distribution will be challenged

Sleep Aids in Hungary

KEY DATA FINDINGS

Price hikes and increased budget-consciousness subdue demand

Herbal/traditional products face growing threat from dietary supplements

Teva Gyógyszergyár’s Teva Valeriana remains the leading brand by a wide margin

Rising incidence of sleep disorders should support steady growth in volume sales

Natural ingredients and novel formats likely to be focal points for innovation

Competition from Rx drugs and alternative remedies will limit growth potential

Cough, Cold and Allergy (Hay Fever) Remedies in Hungary

KEY DATA FINDINGS

Overall demand buoyed by return to pre-pandemic routines

Medicated confectionery records fastest growth in volume and current value sales

GlaxoSmithKline, Mondelez and Sanofi-Aventis remain the top three companies

Most categories expected to see demand increase steadily

“Rebound congestion” concerns will continue to limit use of nasal drops and sprays

Preventive health trend and use of natural remedies may temper growth potential

Dermatologicals in Hungary

KEY DATA FINDINGS

Overall demand weakened by falling purchasing power among Hungarians

Haemorrhoid treatments shows the most resilient performance in volume terms

Bayer remains the clear leader in dermatologicals

Maturity and population decline will continue to depress volume sales

Population ageing and rising image-consciousness bode well for dermatologicals

Limited growth prospects likely to result in greater consolidation

Digestive Remedies in Hungary

KEY DATA FINDINGS

Overall demand improves but remains subdued due to the cost-of-living crisis

Need for digestive remedies limited by growing adoption of healthier dietary habits

Sanofi-Aventis retains its overall lead

Busier lifestyles and population ageing will stimulate demand

Healthy eating trend likely to continue restricting growth potential

Herbal/traditional varieties expected to gain popularity

Eye Care in Hungary

KEY DATA FINDINGS

Lifestyle, demographic and environmental factors help to lift overall demand

Standard eye care remains the largest and best performing category

Johnson & Johnson still the outright leader in eye care

Total volume and current value sales projected to increase steadily

Interest in products made with natural ingredients set to continue rising

Advances in lens technology and use of alternative remedies may constrain demand

NRT Smoking Cessation Aids in Hungary

KEY DATA FINDINGS

Long-term trend of declining volume sales persists

Health concerns and economic factors help to buoy demand

Omega Pharma and Johnson & Johnson maintain near-duopoly

Declining smoking prevalence will continue to depress demand

Rising cost and concerns about health effects should temper threat from vaping

Competitive landscape set to remain highly concentrated

Wound Care in Hungary

KEY DATA FINDINGS