Consumer Health in Kazakhstan
Consumer health in 2023: The big picture
What next for consumer health?
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2018-2023
Table 2 Life Expectancy at Birth 2018-2023
Table 3 Sales of Consumer Health by Category: Value 2018-2023
Table 4 Sales of Consumer Health by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Consumer Health: % Value 2019-2023
Table 6 LBN Brand Shares of Consumer Health: % Value 2020-2023
Table 7 Distribution of Consumer Health by Format: % Value 2018-2023
Table 8 Distribution of Consumer Health by Format and Category: % Value 2023
Table 9 Forecast Sales of Consumer Health by Category: Value 2023-2028
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2023-2028
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Summary 1 Research Sources
Analgesics in Kazakhstan
Paediatric and adult ibuprofen register the fastest retail volume growth
Growing older population and health and wellbeing trends push topical analgesics/anaesthetic
Aspirin and acetaminophen to lose pandemic momentum and see greater penetration of generics
Growing interest in new generation products
Longer-term trends to drive demand
Table 11 Sales of Analgesics by Category: Value 2018-2023
Table 12 Sales of Analgesics by Category: % Value Growth 2018-2023
Table 13 NBO Company Shares of Analgesics: % Value 2019-2023
Table 14 LBN Brand Shares of Analgesics: % Value 2020-2023
Table 15 Forecast Sales of Analgesics by Category: Value 2023-2028
Table 16 Forecast Sales of Analgesics by Category: % Value Growth 2023-2028
Cough, Cold and Allergy (Hay Fever) Remedies in Kazakhstan
Level of stabilisation in demand
The market remains highly competitive.
More stable growth patterns anticipated in the forecast period
Economy products to continue to gain traction, although major brands are set to retain strong support
New behaviours to induce alternatives to OTC medications
Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023
Table 19 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2019-2023
Table 20 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2023
Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2023-2028
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2023-2028
Dermatologicals in Kazakhstan
Dermatologicals benefits from an increasingly aware consumer base
Antipruritics and medicated shampoos rise above stagnation fears
Small, lower-priced players gain ground on the leading multinationals
Fertile conditions for the development of dermatologicals
Rising incidence of allergies and population trends to support demand
Professional recommendations raise awareness of the efficacy of vaginal antifungals
Table 23 Sales of Dermatologicals by Category: Value 2018-2023
Table 24 Sales of Dermatologicals by Category: % Value Growth 2018-2023
Table 25 NBO Company Shares of Dermatologicals: % Value 2019-2023
Table 26 LBN Brand Shares of Dermatologicals: % Value 2020-2023
Table 27 Forecast Sales of Dermatologicals by Category: Value 2023-2028
Table 28 Forecast Sales of Dermatologicals by Category: % Value Growth 2023-2028
Digestive Remedies in Kazakhstan
The pandemic experience continues to boost digestive remedies
Multinationals dominate digestive remedies
National diet sustains demand for diarrhoeal remedies
Traditional dietary habits, a larger older population and busy lifestyles to underpin demand
Multinational branded players to retain their leadership, although a shift to generics is anticipated
Lifestyles and diets provide fertile ground for the use of digestive enzymes
Table 29 Sales of Digestive Remedies by Category: Value 2018-2023
Table 30 Sales of Digestive Remedies by Category: % Value Growth 2018-2023
Table 31 NBO Company Shares of Digestive Remedies: % Value 2019-2023
Table 32 LBN Brand Shares of Digestive Remedies: % Value 2020-2023
Table 33 Forecast Sales of Digestive Remedies by Category: Value 2023-2028
Table 34 Forecast Sales of Digestive Remedies by Category: % Value Growth 2023-2028
Wound Care in Kazakhstan
Low prices support demand in a mature category
Call for first aid kits benefits from return to active lifestyles
Low prices exert a strong influence on a highly fragmented competitive landscape
Lifestyle and demographic factors offer growth opportunities
Sustainable and hypoallergenic offers to enjoy a competitive advantage
The output of innovative products is set to remain limited amid basic demand
Table 35 Sales of Wound Care by Category: Value 2018-2023
Table 36 Sales of Wound Care by Category: % Value Growth 2018-2023
Table 37 NBO Company Shares of Wound Care: % Value 2019-2023
Table 38 LBN Brand Shares of Wound Care: % Value 2020-2023
Table 39 Forecast Sales of Wound Care by Category: Value 2023-2028
Table 40 Forecast Sales of Wound Care by Category: % Value Growth 2023-2028
Sports Nutrition in Kazakhstan
Reopening of society stimulates a need and demand for sports nutrition
Local production is undeveloped
The product range expands in line with the development of sports goods stores
Health and fitness trends underpin strong growth potential
Sports non-protein products to benefit from rising number of serious fitness enthusiasts
Development and growth opportunities for e-commerce
Table 41 Sales of Sports Nutrition by Category: Value 2018-2023
Table 42 Sales of Sports Nutrition by Category: % Value Growth 2018-2023
Table 43 NBO Company Shares of Sports Nutrition: % Value 2019-2023
Table 44 LBN Brand Shares of Sports Nutrition: % Value 2020-2023
Table 45 Forecast Sales of Sports Nutrition by Category: Value 2023-2028
Table 46 Forecast Sales of Sports Nutrition by Category: % Value Growth 2023-2028
Dietary Supplements in Kazakhstan
Dietary supplements offers quite high margins
The share of grey imports remains high
Preventative health perception sustains interest in co-enzyme Q10
The category is open to new companies and brands
Rising health awareness to continue to underpin development
Combination dietary supplements to benefit from economic and demographic trends
Table 47 Sales of Dietary Supplements by Category: Value 2018-2023
Table 48 Sales of Dietary Supplements by Category: % Value Growth 2018-2023
Table 49 Sales of Dietary Supplements by Positioning: % Value 2018-2023
Table 50 NBO Company Shares of Dietary Supplements: % Value 2019-2023
Table 51 LBN Brand Shares of Dietary Supplements: % Value 2020-2023
Table 52 Forecast Sales of Dietary Supplements by Category: Value 2023-2028
Table 53 Forecast Sales of Dietary Supplements by Category: % Value Growth 2023-2028
Vitamins in Kazakhstan
Vitamins sees stabilisation following huge spike during the pandemic
Some consumers transition from multivitamins to single vitamins
Vitamin D retains popularity
Heightened health awareness to push the demand for vitamins
iHerb to emerge although grey imports may limit expansion
The level of trust in local brands remains low
Table 54 Sales of Vitamins by Category: Value 2018-2023
Table 55 Sales of Vitamins by Category: % Value Growth 2018-2023
Table 56 Sales of Multivitamins by Positioning: % Value 2018-2023
Table 57 NBO Company Shares of Vitamins: % Value 2019-2023
Table 58 LBN Brand Shares of Vitamins: % Value 2020-2023
Table 59 Forecast Sales of Vitamins by Category: Value 2023-2028
Table 60 Forecast Sales of Vitamins by Category: % Value Growth 2023-2028
Weight Management and Wellbeing in Kazakhstan
Weight management and wellbeing experiences stabilisation
Direct selling expands as a channel
Slimming teas leverages natural perception to make gains
Weight management and wellbeing to benefit from link between weight and general health
Image conscious younger consumers to drift towards weight management and wellbeing products
Meal replacement to remain a go-to option
Table 61 Sales of Weight Management and Wellbeing by Category: Value 2018-2023
Table 62 Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023
Table 63 NBO Company Shares of Weight Management and Wellbeing: % Value 2019-2023
Table 64 LBN Brand Shares of Weight Management and Wellbeing: % Value 2020-2023
Table 65 Forecast Sales of Weight Management and Wellbeing by Category: Value 2023-2028
Table 66 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2023-2028
Herbal/Traditional Products in Kazakhstan
Higher prices favour value over volume growth
Herbal/traditional cough, cold and allergy (hay fever) remedies for children
Bionorica is set to remain the leader in a highly fragmented competitive landscape
The popularity of herbal preparations is set to grow further
Impulses for the development of local production and brands
Lifestyle trends to boost herbal/traditional sleep aids and topical analgesics
Table 67 Sales of Herbal/Traditional Products: Value 2018-2023
Table 68 Sales of Herbal/Traditional Products: % Value Growth 2018-2023
Table 69 NBO Company Shares of Herbal/Traditional Products: % Value 2019-2023
Table 70 LBN Brand Shares of Herbal/Traditional Products: % Value 2020-2023
Table 71 Forecast Sales of Herbal/Traditional Products: Value 2023-2028
Table 72 Forecast Sales of Herbal/Traditional Products: % Value Growth 2023-2028
Paediatric Consumer Health in Kazakhstan
Rising children’s population and heightened health awareness underpin momentum
The share of herbal preparations is growing in cough medicines
Unwillingness to experiment favours known multinational brands
Parents are less likely to self-medicate for children’s health problems
High effectiveness in convenient tasty syrups offers growth potential
Table 73 Sales of Paediatric Consumer Health by Category: Value 2018-2023
Table 74 Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023
Table 75 Forecast Sales of Paediatric Consumer Health by Category: Value 2023-2028
Table 76 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2023-2028