Slight growth recorded in 2013
Consumer health in Malaysia recorded slightly slower growth in 2013 as compared to 2012 and the review period’s CAGR, mainly due to the maturity of most products. There were no significant events and happenings in 2013 to result in a stronger overall performance for consumer health. Vitamins and dietary supplements was one of the few products with higher growth rate in 2013, as consumers were more concerned about their long-term health and were more willing to spend on sickness prevention.
Worsening pollution brings higher growth for eye care
In 2013, eye care recorded a value growth rate that was slightly faster than 2012 growth and the review period’s CAGR, due to the very bad air pollution caused by wildfires from Indonesia. Strong wind blew the smoke from Indonesia to many places in Malaysia, in some cases causing the air pollution index to rise to hazardous levels. Besides creating respiratory sicknesses such that many people had to seek help from doctors, the air pollution also led to eye problems, which eventually led to a surging demand for eye care products.
International players dominate consumer health
International players continued to dominate consumer health with their trusted and well-known brands. International players tend to have the advantage over local players in terms of bigger financial capability for research and development, world-renowned brands and stronger marketing budgets. Thus, it was usually challenging for local players to gain shares at the expense of international players.
Direct selling remains the most important distribution channel
Direct selling continued to grow in value share and maintain its leading position as the biggest distribution channel for consumer health in 2013. Direct selling is especially crucial for weight management products and vitamins and dietary supplements, where direct sellers like Herbalife Products (M), Amway (M) and Nu Skin (M) led the market with dominating shares. However, in OTC medicine, health specialists like chemists and drugstores still accounted for the biggest shares as they are the most convenient and familiar channels when consumers need to buy medicine urgently.
Slowing but positive growth for consumer health is expected over the forecast period
In the 5-year forecast period, consumer health is expected to record slowing growth, but constant value growth rates will remain positive. Slowing growth is inevitable due to the maturity of the industry. However, as consumer awareness of health issues rises and consumers become more confident with self-medication, demand for consumer health products will continue to rise.
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Discover the latest market trends and uncover sources of future market growth for the Consumer Health industry in Malaysia with research from Euromonitor's team of in-country analysts.
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The Consumer Health in Malaysia market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Consumer Health in Malaysia?
- What are the major brands in Malaysia?
- What are the main trends in OTC Healthcare?
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This industry report originates from Passport, our Consumer Health market research database.