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Country Report

Malaysia Flag Consumer Health in Malaysia

| Pages: 104

Price: US$2,650

About this Report

EXECUTIVE SUMMARY

Slower economic growth in Malaysia dampens consumer health’s sales development

Malaysia experienced slower GDP growth of 5% in 2015, compared with a 6% increase in 2014. Slower economic growth in Malaysia resulted in cautious spending, especially on OTC products. The rising cost of living also caused consumers to be more price-sensitive when purchasing consumer health products.

Goods and services tax (GST) affects demand in consumer health

The Malaysian government introduced a 6% goods and services tax (GST) in April 2015. GST is applicable to most consumer health products, with only some product types, such as acetaminophen, exempted. Thus, rising living costs and GST forced consumers to become more price-conscious. Value and promotion packs became more attractive and appealing to Malaysian consumers. Nonetheless, retail volume and value sales of vitamins and dietary supplements were not affected significantly by GST because consumers continued to be proactive in terms of health and wellbeing.

Multinational players continue to lead consumer health in 2015

International manufacturers and brands continued to drive sales in consumer health during 2015. Multinational players like Herbalife Products, Amway, Nu Skin, USANA Health Sciences, Suntory Holdings and GlaxoSmithKline Consumer Healthcare offered wide OTC, vitamin and dietary supplement and weight management ranges. The strong reputations established by international brands worldwide played an important part in sustaining their competitiveness in Malaysia. Besides, top ranking direct selling consumer health companies such as Amway and Herbalife Products benefited from consumers’ high confidence in the quality of their products due to long brand history in the market.

Store-based retailing leads consumer health distribution

Store-based retailing continued to account for over one half of retail value sales of consumer health in 2015. Health and beauty specialist retailers like Watson’s and Guardian held the highest shares. Consumers in Malaysia visited physical outlets due to their wide array of brands and products. Direct selling witnessed a marginal drop in retail value share in 2015 as consumers switched to physical outlets, which were easily accessible in shopping malls.

Positive outlook for consumer health in Malaysia

The effects of GST will fade during the forecast period as consumer confidence and purchasing power recover. However, consumers will still be selective when purchasing consumer health products as they are unlikely to spend on OTC drugs when they are not needed. Nevertheless, the demand for vitamins and dietary supplements will remain strong as consumers perceive these products to be important for maintaining good health and lowering the risk of developing chronic illnesses.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Consumer Health industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Consumer Health industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Malaysia for free:

The Consumer Health in Malaysia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Consumer Health in Malaysia?
  • What are the major brands in Malaysia?
  • What are the main trends in OTC Healthcare?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Table of Contents

Consumer Health in Malaysia - Industry Overview

EXECUTIVE SUMMARY

Slower economic growth in Malaysia dampens consumer health’s sales development

Goods and services tax (GST) affects demand in consumer health

Multinational players continue to lead consumer health in 2015

Store-based retailing leads consumer health distribution

Positive outlook for consumer health in Malaysia

KEY TRENDS AND DEVELOPMENTS

Goods and services tax (GST) has a mixed effect on consumer health

Alarming level of chronic disease encourages proactive methods to stay healthy

Consumer health players shift to more specific positioning

MARKET INDICATORS

  • Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2010-2015
  • Table 2 Life Expectancy at Birth 2010-2015

MARKET DATA

  • Table 3 Sales of Consumer Health by Category: Value 2010-2015
  • Table 4 Sales of Consumer Health by Category: % Value Growth 2010-2015
  • Table 5 NBO Company Shares of Consumer Health: % Value 2011-2015
  • Table 6 LBN Brand Shares of Consumer Health: % Value 2012-2015
  • Table 7 Distribution of Consumer Health by Format: % Value 2010-2015
  • Table 8 Distribution of Consumer Health by Format and Category: % Value 2015
  • Table 9 Forecast Sales of Consumer Health by Category: Value 2015-2020
  • Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2015-2020

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

DEFINITIONS

SOURCES

  • Summary 1 Research Sources

Consumer Health in Malaysia - Company Profiles

Amway (M) Sdn Bhd in Consumer Health (Malaysia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 Amway (M) Sdn Bhd: Key Facts
  • Summary 3 Amway (M) Sdn Bhd: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 4 Amway (M) Sdn Bhd: Competitive Position 2015

Cosway (M) Sdn Bhd in Consumer Health (Malaysia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Cosway (M) Sdn Bhd: Key Facts

COMPETITIVE POSITIONING

  • Summary 6 Cosway (M) Sdn Bhd: Competitive Position 2015

HerbalCeutical Sdn Bhd in Consumer Health (Malaysia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 HerbalCeutical Sdn Bhd: Key Facts

COMPETITIVE POSITIONING

  • Summary 8 HerbalCeutical Sdn Bhd: Competitive Position 2015

Herbalife Products (M) Sdn Bhd in Consumer Health (Malaysia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 9 Herbalife Products (M) Sdn Bhd: Key Facts

COMPETITIVE POSITIONING

  • Summary 10 Herbalife Products (M) Sdn Bhd: Competitive Position 2015

Kotra Industries Bhd in Consumer Health (Malaysia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 11 Kotra Industries Bhd: Key Facts
  • Summary 12 Kotra Industries Bhd: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 13 Kotra Industries Bhd: Competitive Position 2015

Adult Mouth Care in Malaysia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 11 Sales of Adult Mouth Care: Value 2010-2015
  • Table 12 Sales of Adult Mouth Care: % Value Growth 2010-2015
  • Table 13 NBO Company Shares of Adult Mouth Care: % Value 2011-2015
  • Table 14 LBN Brand Shares of Adult Mouth Care: % Value 2012-2015
  • Table 15 Forecast Sales of Adult Mouth Care: Value 2015-2020
  • Table 16 Forecast Sales of Adult Mouth Care: % Value Growth 2015-2020

Analgesics in Malaysia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 17 Sales of Analgesics by Category: Value 2010-2015
  • Table 18 Sales of Analgesics by Category: % Value Growth 2010-2015
  • Table 19 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2010-2015
  • Table 20 NBO Company Shares of Analgesics: % Value 2011-2015
  • Table 21 LBN Brand Shares of Analgesics: % Value 2012-2015
  • Table 22 Forecast Sales of Analgesics by Category: Value 2015-2020
  • Table 23 Forecast Sales of Analgesics by Category: % Value Growth 2015-2020

Cough, Cold and Allergy (Hay Fever) Remedies in Malaysia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 24 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2010-2015
  • Table 25 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2010-2015
  • Table 26 Sales of Paediatric Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2010-2015
  • Table 27 Sales of Paediatric Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2010-2015
  • Table 28 Sales of Decongestants by Category: Value 2010-2015
  • Table 29 Sales of Decongestants by Category: % Value Growth 2010-2015
  • Table 30 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2011-2015
  • Table 31 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2012-2015
  • Table 32 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2015-2020
  • Table 33 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2015-2020

Dermatologicals in Malaysia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 34 Sales of Dermatologicals by Category: Value 2010-2015
  • Table 35 Sales of Dermatologicals by Category: % Value Growth 2010-2015
  • Table 36 NBO Company Shares of Dermatologicals: % Value 2011-2015
  • Table 37 LBN Brand Shares of Dermatologicals: % Value 2012-2015
  • Table 38 LBN Brand Shares of Hair Loss Treatments: % Value 2012-2015
  • Table 39 Forecast Sales of Dermatologicals by Category: Value 2015-2020
  • Table 40 Forecast Sales of Dermatologicals by Category: % Value Growth 2015-2020

Digestive Remedies in Malaysia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 41 Sales of Digestive Remedies by Category: Value 2010-2015
  • Table 42 Sales of Digestive Remedies by Category: % Value Growth 2010-2015
  • Table 43 NBO Company Shares of Digestive Remedies: % Value 2011-2015
  • Table 44 LBN Brand Shares of Digestive Remedies: % Value 2012-2015
  • Table 45 Forecast Sales of Digestive Remedies by Category: Value 2015-2020
  • Table 46 Forecast Sales of Digestive Remedies by Category: % Value Growth 2015-2020

Eye Care in Malaysia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 47 Sales of Eye Care by Category: Value 2010-2015
  • Table 48 Sales of Eye Care by Category: % Value Growth 2010-2015
  • Table 49 Sales of Standard Eye Care by Format: % Value 2010-2015
  • Table 50 Sales of Standard Eye Care by Positioning: % Value 2010-2015
  • Table 51 NBO Company Shares of Eye Care: % Value 2011-2015
  • Table 52 LBN Brand Shares of Eye Care: % Value 2012-2015
  • Table 53 Forecast Sales of Eye Care by Category: Value 2015-2020
  • Table 54 Forecast Sales of Eye Care by Category: % Value Growth 2015-2020

Herbal/Traditional Products in Malaysia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 55 Sales of Herbal/Traditional Products by Category: Value 2010-2015
  • Table 56 Sales of Herbal/Traditional Products by Category: % Value Growth 2010-2015
  • Table 57 NBO Company Shares of Herbal/Traditional Products: % Value 2011-2015
  • Table 58 LBN Brand Shares of Herbal/Traditional Products: % Value 2012-2015
  • Table 59 Forecast Sales of Herbal/Traditional Products by Category: Value 2015-2020
  • Table 60 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2015-2020

NRT Smoking Cessation Aids in Malaysia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY INDICATORS

  • Table 61 Number of Smokers by Gender 2010-2015

CATEGORY DATA

  • Table 62 Sales of NRT Smoking Cessation Aids by Category: Value 2010-2015
  • Table 63 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2010-2015
  • Table 64 Sales of NRT Gum by Flavour: % Value 2010-2015
  • Table 65 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2011-2015
  • Table 66 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2012-2015
  • Table 67 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2015-2020
  • Table 68 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2015-2020

Sleep Aids in Malaysia - Category Analysis

TRENDS

Sports Nutrition in Malaysia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 69 Sales of Sports Nutrition by Category: Value 2010-2015
  • Table 70 Sales of Sports Nutrition by Category: % Value Growth 2010-2015
  • Table 71 NBO Company Shares of Sports Nutrition: % Value 2011-2015
  • Table 72 LBN Brand Shares of Sports Nutrition: % Value 2012-2015
  • Table 73 Forecast Sales of Sports Nutrition by Category: Value 2015-2020
  • Table 74 Forecast Sales of Sports Nutrition by Category: % Value Growth 2015-2020

Vitamins and Dietary Supplements in Malaysia - Category Analysis

HEADLINES

TRENDS

VITAMINS

DIETARY SUPPLEMENTS

SUPPLEMENT NUTRITION DRINKS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Summary 14 Dietary Supplements: Brand Ranking by Positioning 2015
  • Summary 15 Multivitamins: Brand Ranking by Positioning 2015
  • Table 75 Sales of Vitamins and Dietary Supplements by Category: Value 2010-2015
  • Table 76 Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2010-2015
  • Table 77 Sales of Dietary Supplements by Positioning: % Value 2010-2015
  • Table 78 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2010-2015
  • Table 79 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2012-2015
  • Table 80 Sales of Tonics and Bottled Nutritive Drinks by Positioning: % Value 2012-2015
  • Table 81 Sales of Multivitamins by Positioning: % Value 2010-2015
  • Table 82 NBO Company Shares of Vitamins and Dietary Supplements: % Value 2011-2015
  • Table 83 LBN Brand Shares of Vitamins and Dietary Supplements: % Value 2012-2015
  • Table 84 LBN Brand Shares of Vitamins: % Value 2012-2015
  • Table 85 LBN Brand Shares of Dietary Supplements: % Value 2012-2015
  • Table 86 Forecast Sales of Vitamins and Dietary Supplements by Category: Value 2015-2020
  • Table 87 Forecast Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2015-2020

Weight Management in Malaysia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 88 Sales of Weight Management by Category: Value 2010-2015
  • Table 89 Sales of Weight Management by Category: % Value Growth 2010-2015
  • Table 90 NBO Company Shares of Weight Management: % Value 2011-2015
  • Table 91 LBN Brand Shares of Weight Management: % Value 2012-2015
  • Table 92 Forecast Sales of Weight Management by Category: Value 2015-2020
  • Table 93 Forecast Sales of Weight Management by Category: % Value Growth 2015-2020

Wound Care in Malaysia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 94 Sales of Wound Care by Category: Value 2010-2015
  • Table 95 Sales of Wound Care by Category: % Value Growth 2010-2015
  • Table 96 NBO Company Shares of Wound Care: % Value 2011-2015
  • Table 97 LBN Brand Shares of Wound Care: % Value 2012-2015
  • Table 98 Forecast Sales of Wound Care by Category: Value 2015-2020
  • Table 99 Forecast Sales of Wound Care by Category: % Value Growth 2015-2020

Segmentation

This market research report includes the following:

  • Consumer Health
    • OTC
      • Adult Mouth Care
      • Analgesics
        • Systemic Analgesics
          • Adult Analgesics
            • Adult Acetaminophen
            • Adult Aspirin
            • Adult Combination Products - Analgesics
            • Adult Diclofenac
            • Adult Dipyrone
            • Adult Ibuprofen
            • Adult Ketoprofen
            • Adult Naproxen
            • Adult OTC Triptans
          • Paediatric Analgesics
            • Paediatric Acetaminophen
            • Paediatric Aspirin
            • Paediatric Combination Products - Analgesics
            • Paediatric Dipyrone
            • Paediatric Ibuprofen
            • Paediatric Naproxen
          • Adult and Paediatric Systemic Analgesics
            • Acetaminophen
            • Aspirin
            • Combination Products - Analgesics
            • Diclofenac
            • Dipyrone
            • Ibuprofen
            • Ketoprofen
            • Naproxen
            • OTC Triptans
        • Topical Analgesics/Anaesthetic
      • Sleep Aids
      • Cough, Cold and Allergy (Hay Fever) Remedies
        • Antihistamines/Allergy Remedies (Systemic)
        • Paediatric Cough, Cold and Allergy Remedies
          • Paediatric Allergy Remedies
          • Paediatric Cough/Cold Remedies
        • Combination Products - Cough, Cold and Allergy (Hay Fever) Remedies
        • Cough Remedies
        • Decongestants
          • Nasal Sprays
          • Oral Decongestants
          • Inhalant Decongestants
          • Decongestant Rubs
          • Nasal Decongestant Drops
          • Nasal Decongestant Plasters
        • Medicated Confectionery
        • Pharyngeal Preparations
      • Dermatologicals
        • Medicated Shampoos
        • Topical Antifungals
        • Vaginal Antifungals
        • Hair Loss Treatments
        • Nappy (Diaper) Rash Treatments
        • Antiparasitics/Lice (Head and Body) Treatments
        • Antipruritics
        • Cold Sore Treatments
        • Haemorrhoid Treatments
        • Paediatric Dermatologicals
        • Topical Allergy Remedies/Antihistamines
        • Topical Germicidals/Antiseptics
      • Digestive Remedies
        • Paediatric Digestive Remedies
          • Paediatric Diarrhoeal Remedies
          • Paediatric Indigestion and Heartburn Remedies
          • Paediatric Laxatives
          • Paediatric Motion Sickness Remedies
        • Diarrhoeal Remedies
        • IBS Treatments
        • Indigestion and Heartburn Remedies
          • Antacids
          • Antiflatulents
          • Digestive Enzymes
          • H2 Blockers
          • Proton Pump Inhibitors
        • Laxatives
        • Motion Sickness Remedies
      • Ear Care
      • Emergency Contraception
      • Eye Care
        • Allergy Eye Care
        • Standard Eye Care
      • NRT Smoking Cessation Aids
        • NRT Gum
        • NRT Inhalators
        • NRT Lozenges
        • NRT Patches
        • Other NRT
      • Wound Care
        • First Aid Kits
        • Gauze, Tape and Other Wound Care
        • Sticking Plasters/Adhesive Bandages
    • Sports Nutrition
      • Sports Protein Products
        • Sports Protein Bars
        • Sports Protein Powder
        • Sports Protein RTD
      • Sports Non-Protein Products
    • Vitamins and Dietary Supplements
      • Dietary Supplements
        • Combination Dietary Supplements
        • Herbal/Traditional Dietary Supplements
          • Combination Herbal/Traditional Dietary Supplements
          • Echinacea
          • Evening Primrose Oil
          • Garlic
          • Ginkgo Biloba
          • Ginseng
          • St John's Wort
          • Other Herbal/Traditional Dietary Supplements
            • Spirulina
            • Other Other Herbal/Traditional Dietary Supplements
        • Non-Herbal/Traditional Dietary Supplements
          • Co-Enzyme Q10
          • Combination Non-Herbal/Traditional Dietary Supplements
          • Eye Health Supplements
          • Fish Oils/Omega Fatty Acids
          • Glucosamine
          • Minerals
            • Calcium Supplements
            • Mineral Supplements
          • Probiotic Supplements
          • Protein Supplements
          • Other Non-Herbal/Traditional Dietary Supplements
            • Lecithin
            • Other Other Non-Herbal/Traditional Dietary Supplements
      • Paediatric Vitamins and Dietary Supplements
      • Tonics and Bottled Nutritive Drinks
      • Vitamins
        • Multivitamins
        • Single Vitamins
          • Vitamin A
          • Vitamin B
          • Vitamin C
          • Vitamin D
          • Vitamin E
          • Other Single Vitamins
      • Supplement Nutrition Drinks
    • Weight Management
      • Meal Replacement Slimming
      • OTC Obesity
      • Slimming Teas
      • Weight Loss Supplements
      • Other Slimming Products
    • Herbal/Traditional Products
      • Herbal/Traditional Topical Analgesics
      • Herbal/Traditional Sleep Aids Products
      • Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies
      • Herbal/Traditional Digestive Remedies
      • Herbal/Traditional Dermatologicals
      • Herbal/Traditional Paediatric Dietary Supplements
      • Herbal/Traditional Dietary Supplements
      • Herbal/Traditional Tonics and Bottled Nutritive Drinks
    • Allergy Care
      • Allergy Eye Care
      • Antihistamines/Allergy Remedies (Systemic)
      • Paediatric Allergy Remedies
      • Topical Allergy Remedies/Antihistamines
    • Paediatric Consumer Health
      • Paediatric Analgesics
        • Paediatric Acetaminophen
        • Paediatric Aspirin
        • Paediatric Combination Products - Analgesics
        • Paediatric Dipyrone
        • Paediatric Ibuprofen
        • Paediatric Naproxen
      • Paediatric Cough, Cold and Allergy Remedies
        • Paediatric Allergy Remedies
        • Paediatric Cough/Cold Remedies
      • Paediatric Digestive Remedies
        • Paediatric Diarrhoeal Remedies
        • Paediatric Indigestion and Heartburn Remedies
        • Paediatric Laxatives
        • Paediatric Motion Sickness Remedies
      • Paediatric Dermatologicals
      • Nappy (Diaper) Rash Treatments
      • Paediatric Vitamins and Dietary Supplements

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Analysis by Format
  • Analysis by Positioning
  • Analysis by Type
  • Fish Oils/Omega Fatty Acids by type
  • Herbal/Traditional vs Standard
  • Meal replacement slimming by type
  • Pricing
  • Smoking population - number of adult smokers
  • Smoking prevalence - % of adult population

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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