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Country Report

Malaysia Flag Consumer Health in Malaysia

| Pages: 91

Price: US$2,400

About this Report

EXECUTIVE SUMMARY

Slight growth recorded in 2013

Consumer health in Malaysia recorded slightly slower growth in 2013 as compared to 2012 and the review period’s CAGR, mainly due to the maturity of most products. There were no significant events and happenings in 2013 to result in a stronger overall performance for consumer health. Vitamins and dietary supplements was one of the few products with higher growth rate in 2013, as consumers were more concerned about their long-term health and were more willing to spend on sickness prevention.

Worsening pollution brings higher growth for eye care

In 2013, eye care recorded a value growth rate that was slightly faster than 2012 growth and the review period’s CAGR, due to the very bad air pollution caused by wildfires from Indonesia. Strong wind blew the smoke from Indonesia to many places in Malaysia, in some cases causing the air pollution index to rise to hazardous levels. Besides creating respiratory sicknesses such that many people had to seek help from doctors, the air pollution also led to eye problems, which eventually led to a surging demand for eye care products.

International players dominate consumer health

International players continued to dominate consumer health with their trusted and well-known brands. International players tend to have the advantage over local players in terms of bigger financial capability for research and development, world-renowned brands and stronger marketing budgets. Thus, it was usually challenging for local players to gain shares at the expense of international players.

Direct selling remains the most important distribution channel

Direct selling continued to grow in value share and maintain its leading position as the biggest distribution channel for consumer health in 2013. Direct selling is especially crucial for weight management products and vitamins and dietary supplements, where direct sellers like Herbalife Products (M), Amway (M) and Nu Skin (M) led the market with dominating shares. However, in OTC medicine, health specialists like chemists and drugstores still accounted for the biggest shares as they are the most convenient and familiar channels when consumers need to buy medicine urgently.

Slowing but positive growth for consumer health is expected over the forecast period

In the 5-year forecast period, consumer health is expected to record slowing growth, but constant value growth rates will remain positive. Slowing growth is inevitable due to the maturity of the industry. However, as consumer awareness of health issues rises and consumers become more confident with self-medication, demand for consumer health products will continue to rise.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Consumer Health industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Consumer Health industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Malaysia for free:

The Consumer Health in Malaysia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Consumer Health in Malaysia?
  • What are the major brands in Malaysia?
  • What are the main trends in OTC Healthcare?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Table of Contents

Consumer Health in Malaysia - Industry Overview

EXECUTIVE SUMMARY

Slight growth recorded in 2013

Worsening pollution brings higher growth for eye care

International players dominate consumer health

Direct selling remains the most important distribution channel

Slowing but positive growth for consumer health is expected over the forecast period

KEY TRENDS AND DEVELOPMENTS

Busier, more stressful lifestyle and urbanisation help to maintain growth of consumer health

Stronger demand from female consumers drives growth for beauty-related products

High percentage of overweight and obese population

International and direct selling players dominates consumer health

MARKET INDICATORS

  • Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2008-2013
  • Table 2 Life Expectancy at Birth 2008-2013

MARKET DATA

  • Table 3 Sales of Consumer Health by Category: Value 2008-2013
  • Table 4 Sales of Consumer Health by Category: % Value Growth 2008-2013
  • Table 5 NBO Company Shares of Consumer Health: % Value 2009-2013
  • Table 6 LBN Brand Shares of Consumer Health: % Value 2010-2013
  • Table 7 Distribution of Consumer Health by Format: % Value 2008-2013
  • Table 8 Distribution of Consumer Health by Format and Category: % Value 2013
  • Table 9 Forecast Sales of Consumer Health by Category: Value 2013-2018
  • Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2013-2018

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventative medicine

Switches

SOURCES

  • Summary 1 Research Sources

Consumer Health in Malaysia - Company Profiles

Caring Pharmacy Group Bhd in Consumer Health (Malaysia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 Caring Pharmacy Group Bhd: Operational Indicators

COMPANY BACKGROUND

COMPETITIVE POSITIONING

  • Summary 3 Caring Pharmacy Group Bhd: Competitive Position 2013

Cerebos Sdn Bhd in Consumer Health (Malaysia)

STRATEGIC DIRECTION

COMPANY BACKGROUND

PRODUCTION

  • Summary 4 Cerebos Sdn Bhd: Production Statistics 2013

COMPETITIVE POSITIONING

  • Summary 5 Cerebos Sdn Bhd: Competitive Position 2013

Cosway (M) Sdn Bhd in Consumer Health (Malaysia)

STRATEGIC DIRECTION

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 6 Cosway (M) Sdn Bhd: Competitive Position 2013

Elken Sdn Bhd in Consumer Health (Malaysia)

STRATEGIC DIRECTION

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 7 Elken Sdn Bhd: Competitive Position 2013

USANA Health Sciences Sdn Bhd in Consumer Health (Malaysia)

STRATEGIC DIRECTION

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 8 USANA Health Sciences Sdn Bhd: Competitive Position 2013

Adult Mouth Care in Malaysia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 11 Sales of Adult Mouth Care: Value 2008-2013
  • Table 12 Sales of Adult Mouth Care: % Value Growth 2008-2013
  • Table 13 NBO Company Shares of Adult Mouth Care: % Value 2009-2013
  • Table 14 LBN Brand Shares of Adult Mouth Care: % Value 2010-2013
  • Table 15 Forecast Sales of Adult Mouth Care: Value 2013-2018
  • Table 16 Forecast Sales of Adult Mouth Care: % Value Growth 2013-2018

Analgesics in Malaysia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 17 Sales of Analgesics by Category: Value 2008-2013
  • Table 18 Sales of Analgesics by Category: % Value Growth 2008-2013
  • Table 19 Sales of Topical Analgesics/Anaesthetic by Format: % Value Breakdown 2008-2013
  • Table 20 NBO Company Shares of Analgesics: % Value 2009-2013
  • Table 21 LBN Brand Shares of Analgesics: % Value 2010-2013
  • Table 22 Forecast Sales of Analgesics by Category: Value 2013-2018
  • Table 23 Forecast Sales of Analgesics by Category: % Value Growth 2013-2018

Calming and Sleeping in Malaysia - Category Analysis

HEADLINES

TRENDS

Cough, Cold and Allergy (Hay Fever) Remedies in Malaysia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 24 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2008-2013
  • Table 25 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2008-2013
  • Table 26 Sales of Decongestants by Category: Value 2008-2013
  • Table 27 Sales of Decongestants by Category: % Value Growth 2008-2013
  • Table 28 Sales of Paediatric Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2008-2013
  • Table 29 Sales of Paediatric Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2008-2013
  • Table 30 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2009-2013
  • Table 31 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2010-2013
  • Table 32 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2013-2018
  • Table 33 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2013-2018

Dermatologicals in Malaysia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 34 Sales of Dermatologicals by Category: Value 2008-2013
  • Table 35 Sales of Dermatologicals by Category: % Value Growth 2008-2013
  • Table 36 NBO Company Shares of Dermatologicals: % Value 2009-2013
  • Table 37 LBN Brand Shares of Dermatologicals: % Value 2010-2013
  • Table 38 LBN Brand Shares of Hair Loss Treatments: % Value 2010-2013
  • Table 39 Forecast Sales of Dermatologicals by Category: Value 2013-2018
  • Table 40 Forecast Sales of Dermatologicals by Category: % Value Growth 2013-2018

Digestive Remedies in Malaysia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 41 Sales of Digestive Remedies by Category: Value 2008-2013
  • Table 42 Sales of Digestive Remedies by Category: % Value Growth 2008-2013
  • Table 43 NBO Company Shares of Digestive Remedies: % Value 2009-2013
  • Table 44 LBN Brand Shares of Digestive Remedies: % Value 2010-2013
  • Table 45 Forecast Sales of Digestive Remedies by Category: Value 2013-2018
  • Table 46 Forecast Sales of Digestive Remedies by Category: % Value Growth 2013-2018

Herbal/Traditional Products in Malaysia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 47 Sales of Herbal/Traditional Products by Category: Value 2008-2013
  • Table 48 Sales of Herbal/Traditional Products by Category: % Value Growth 2008-2013
  • Table 49 NBO Company Shares of Herbal/Traditional Products: % Value 2009-2013
  • Table 50 LBN Brand Shares of Herbal/Traditional Products: % Value 2010-2013
  • Table 51 Forecast Sales of Herbal/Traditional Products by Category: Value 2013-2018
  • Table 52 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2013-2018

NRT Smoking Cessation Aids in Malaysia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY INDICATOR

  • Table 53 Number of Smokers by Gender 2008-2013

CATEGORY DATA

  • Table 54 Sales of NRT Smoking Cessation Aids by Category: Value 2008-2013
  • Table 55 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2008-2013
  • Table 56 Sales of NRT Gum by Flavour: % Value Breakdown 2008-2013
  • Table 57 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2009-2013
  • Table 58 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2010-2013
  • Table 59 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2013-2018
  • Table 60 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2013-2018

Sports Nutrition in Malaysia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 61 Sales of Sports Nutrition by Category: Value 2008-2013
  • Table 62 Sales of Sports Nutrition by Category: % Value Growth 2008-2013
  • Table 63 NBO Company Shares of Sports Nutrition: % Value 2009-2013
  • Table 64 LBN Brand Shares of Sports Nutrition: % Value 2010-2013
  • Table 65 Forecast Sales of Sports Nutrition by Category: Value 2013-2018
  • Table 66 Forecast Sales of Sports Nutrition by Category: % Value Growth 2013-2018

Vitamins and Dietary Supplements in Malaysia - Category Analysis

HEADLINES

TRENDS

VITAMINS

DIETARY SUPPLEMENTS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Summary 9 Dietary Supplements: Brand Ranking by Positioning 2013
  • Summary 10 Multivitamins: Brand Ranking by Positioning 2013
  • Table 67 Sales of Vitamins and Dietary Supplements by Category: Value 2008-2013
  • Table 68 Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2008-2013
  • Table 69 Sales of Multivitamins by Positioning: % Value 2008-2013
  • Table 70 Sales of Dietary Supplements by Positioning: % Value 2008-2013
  • Table 71 NBO Company Shares of Vitamins and Dietary Supplements: % Value 2009-2013
  • Table 72 LBN Brand Shares of Vitamins and Dietary Supplements: % Value 2010-2013
  • Table 73 LBN Brand Shares of Vitamins: % Value 2010-2013
  • Table 74 LBN Brand Shares of Dietary Supplements: % Value 2010-2013
  • Table 75 Forecast Sales of Vitamins and Dietary Supplements by Category: Value 2013-2018
  • Table 76 Forecast Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2013-2018

Weight Management in Malaysia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 77 Sales of Weight Management by Category: Value 2008-2013
  • Table 78 Sales of Weight Management by Category: % Value Growth 2008-2013
  • Table 79 NBO Company Shares of Weight Management: % Value 2009-2013
  • Table 80 LBN Brand Shares of Weight Management: % Value 2010-2013
  • Table 81 Forecast Sales of Weight Management by Category: Value 2013-2018
  • Table 82 Forecast Sales of Weight Management by Category: % Value Growth 2013-2018

Wound Care in Malaysia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 83 Sales of Wound Care by Category: Value 2008-2013
  • Table 84 Sales of Wound Care by Category: % Value Growth 2008-2013
  • Table 85 NBO Company Shares of Wound Care: % Value 2009-2013
  • Table 86 LBN Brand Shares of Wound Care: % Value 2010-2013
  • Table 87 Forecast Sales of Wound Care by Category: Value 2013-2018
  • Table 88 Forecast Sales of Wound Care by Category: % Value Growth 2013-2018

Segmentation

This market research report includes the following:

  • Consumer Health
    • OTC
      • Adult Mouth Care
      • Analgesics
        • Systemic Analgesics
          • Adult Analgesics
            • Acetaminophen
            • Aspirin
            • Combination Products - Analgesics
            • Diclofenac
            • Dipyrone
            • Ibuprofen
            • Ketoprofen
            • Naproxen
          • Paediatric Analgesics
            • Paediatric Acetaminophen
            • Paediatric Aspirin
            • Paediatric Combination Products - Analgesics
            • Paediatric Diclofenac
            • Paediatric Dipyrone
            • Paediatric Ibuprofen
            • Paediatric Ketoprofen
            • Paediatric Naproxen
        • Topical Analgesics/Anaesthetic
      • Calming and Sleeping
      • Cough, Cold and Allergy (Hay Fever) Remedies
        • Antihistamines/Allergy Remedies (Systemic)
        • Paediatric Cough, Cold and Allergy Remedies
          • Paediatric Allergy Remedies
          • Paediatric Cough/Cold Remedies
        • Combination Products - Cough, Cold and Allergy (Hay Fever) Remedies
        • Cough Remedies
        • Decongestants
          • Nasal Sprays
          • Oral Decongestants
          • Inhalant Decongestants
          • Decongestant Rubs
          • Nasal Decongestant Drops
          • Nasal Decongestant Plasters
        • Medicated Confectionery
        • Pharyngeal Preparations
      • Digestive Remedies
        • Paediatric Digestive Remedies
          • Paediatric Diarrhoeal Remedies
          • Paediatric Indigestion and Heartburn Remedies
          • Paediatric Laxatives
          • Paediatric Motion Sickness Remedies
        • Diarrhoeal Remedies
        • IBS Treatments
        • Indigestion and Heartburn Remedies
          • Antacids
          • Antiflatulents
          • Digestive Enzymes
          • H2 Blockers
          • Proton Pump Inhibitors
        • Laxatives
        • Motion Sickness Remedies
      • Ear Care
      • Emergency Contraception
      • Eye Care
        • Allergy Eye Care
        • Standard Eye Care
      • Dermatologicals
        • Medicated Shampoos
        • Topical Antifungals
        • Vaginal Antifungals
        • Hair Loss Treatments
        • Nappy (Diaper) Rash Treatments
        • Antiparasitics/Lice (Head and Body) Treatments
        • Antipruritics
        • Paediatric Dermatologicals
        • Cold Sore Treatments
        • Haemorrhoid Treatments
        • Topical Allergy Remedies/Antihistamines
        • Topical Germicidals/Antiseptics
      • NRT Smoking Cessation Aids
        • NRT Gum
        • NRT Inhalators
        • NRT Lozenges
        • NRT Patches
        • Other NRT
      • OTC Triptans
      • Wound Care
        • First Aid Kits
        • Sticking Plasters/Adhesive Bandages
        • Gauze, Tape and Other Wound Care
    • Sports Nutrition
      • Protein Products
        • Protein Bars
        • Powder
        • RTD
        • Other Protein
      • Non-Protein Products
    • Vitamins and Dietary Supplements
      • Paediatric Vitamins and Dietary Supplements
      • Dietary Supplements
        • Combination Dietary Supplements
        • Herbal/Traditional Dietary Supplements
          • Combination Herbal/Traditional Dietary Supplements
          • Echinacea
          • Evening Primrose Oil
          • Garlic
          • Ginkgo Biloba
          • Ginseng
          • St John's Wort
          • Other Herbal/Traditional Dietary Supplements
            • Spirulina
            • Other Other Herbal/Traditional Dietary Supplements
        • Non-Herbal/Traditional Dietary Supplements
          • Co-Enzyme Q10
          • Combination Non-Herbal/Traditional Dietary Supplements
          • Eye Health Supplements
          • Fish Oils/Omega Fatty Acids
            • Fish Oils
              • Cod Liver Oil
              • Other Fish Oils
            • Omega-3-6-9 (Fish and Non-Fish)
          • Glucosamine
          • Minerals
            • Calcium Supplements
            • Mineral Supplements
          • Probiotic Supplements
          • Protein Supplements
          • Royal Jelly
          • Sam-E
          • Other Non-Herbal/Traditional Dietary Supplements
            • Lecithin
            • Other Other Non-Herbal/Traditional Dietary Supplements
      • Tonics and Bottled Nutritive Drinks
      • Vitamins
        • Multivitamins
        • Single Vitamins
          • Vitamin A
          • Vitamin B
          • Vitamin C
          • Vitamin D
          • Vitamin E
          • Other Single Vitamins
    • Weight Management
      • Meal Replacement Slimming
      • OTC Obesity
      • Slimming Teas
      • Weight Loss Supplements
      • Other Slimming Products
    • Herbal/Traditional Products
      • Herbal/Traditional Topical Analgesics
      • Herbal/Traditional Calming and Sleeping Products
      • Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies
      • Herbal/Traditional Digestive Remedies
      • Herbal/Traditional Dermatologicals
      • Herbal/Traditional Medicinal Teas
      • Herbal/Traditional Smoking Cessation Aids
      • Herbal/Traditional Paediatric Dietary Supplements
      • Herbal/Traditional Dietary Supplements
      • Herbal/Traditional Tonics and Bottled Nutritive Drinks
    • Allergy Care
      • Allergy Eye Care
      • Antihistamines/Allergy Remedies (Systemic)
      • Paediatric Allergy Remedies
      • Topical Allergy Remedies/Antihistamines
    • Paediatric Consumer Health
      • Paediatric Analgesics
        • Paediatric Acetaminophen
        • Paediatric Aspirin
        • Paediatric Combination Products - Analgesics
        • Paediatric Diclofenac
        • Paediatric Dipyrone
        • Paediatric Ibuprofen
        • Paediatric Ketoprofen
        • Paediatric Naproxen
      • Paediatric Cough, Cold and Allergy Remedies
        • Paediatric Allergy Remedies
        • Paediatric Cough/Cold Remedies
      • Paediatric Digestive Remedies
        • Paediatric Diarrhoeal Remedies
        • Paediatric Indigestion and Heartburn Remedies
        • Paediatric Laxatives
        • Paediatric Motion Sickness Remedies
      • Paediatric Dermatologicals
      • Nappy (Diaper) Rash Treatments
      • Paediatric Vitamins and Dietary Supplements

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Format
  • Analysis by Positioning
  • Analysis by Type
  • Herbal/Traditional vs Standard
  • Smoking population - number of adult smokers
  • Smoking prevalence - % of adult population

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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