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Country Report

Thailand Flag Consumer Health in Thailand

| Pages: 107

Price: US$2,400

About this Report

EXECUTIVE SUMMARY

Hectic lifestyle of urban Thais boosts the demand for consumer health

Due to the hectic lifestyle triggered by the rise in cost of living in major cities, Thai consumers continued to choose OTC drugs for self-medication to cure minor ailments rather than queuing for treatment in hospitals and clinics. Thanks to the rich sources of information about healthcare in cyberspace and advertisements of brands in the mass media, Thai consumers are encouraged to use OTC drugs to cure basic symptoms without consultation by doctors. The intake of vitamins and dietary supplements in Thailand is viewed as a preventive measure for Thais to compensate for poor nutrition and the lack of exercise.

Economic slowdown forces the brand players to stimulate purchases

Consumer health in Thailand maintain another good year of performance amid the slower down in economic in Thailand after the stimulus campaigns by the Thai government with the first-car tax deduction and minimum wage hike scheme in 2012. Hence, Thai consumers avoided the purchase of OTC drugs and vitamins and dietary supplements for stockpiling or shifted to more affordable products, and brand players in OTC drugs and vitamins and dietary supplements were pressed to compete on price with frequent marketing campaigns and promotional discounts on vitamins and dietary supplements, weight management and sports nutrition to meet their sales targets.

International players lead in consumer health

International brand players continued to enjoy their dominant position in consumer health in Thailand during the review period, thanks to their fast-paced innovation to develop their superior efficacy or new delivery formats, with larger outlays to back their integrated marketing communication for promoting brands. Due to the fierce competition amongst brand players in healthcare, it is more imperative for brand players to identify new market opportunities in the younger consumer base, given the trend towards ongoing health and wellness in Thailand. To counter the penetration of private labels in consumer health, branded manufacturers are required to emphasise product branding in parallel with continuous research and development to distinguish their brand value.

Non-grocery retailers account for large value sales contribution

During the review period, the sales contribution from chemists/pharmacies and parapharmacies/drugstores outweighed other distribution channels due to their wide coverage countrywide. The pharmacists typically act as the promoters of brands in consumer health when consumers ask for consultation. Therefore, the rebates provided for chemists/pharmacies and parapharmacies/drugstores remain important. The expansion of modern grocery retailers in Thailand is facilitating the sales growth of OTC household drugs and vitamins and dietary supplements, aligned with the modern lifestyle of urban consumers associated to one-stop-shopping behaviour.

Trend for health and wellness exposes brands to upside gain

Long life expectancy and wellbeing are the dream of the majority of Thai consumers apart from financial health, despite an exposure to health-related risks from hectic schedules at work. They are likely to search for more alternative kinds of consumer health products to ensure no side effects of the products on their health in long-term usage, with herbal/traditional OTC drugs and vitamins and dietary supplements considered as substitutes of products with active chemical ingredients. The expectation of improving economic conditions in the second half of 2013 with increasing consumer confidence will reinforce the spending on higher-tier brands in consumer health over the forecast period.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Consumer Health industry in Thailand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Consumer Health industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Thailand for free:

The Consumer Health in Thailand market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Consumer Health in Thailand?
  • What are the major brands in Thailand?
  • What are the main trends in OTC Healthcare?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Table of Contents

Consumer Health in Thailand - Industry Overview

EXECUTIVE SUMMARY

Hectic lifestyle of urban Thais boosts the demand for consumer health

Economic slowdown forces the brand players to stimulate purchases

International players lead in consumer health

Non-grocery retailers account for large value sales contribution

KEY TRENDS AND DEVELOPMENTS

Increase in ageing population benefits dietary supplements

Vitamins and dietary supplements faces weak consumer confidence

The ban of pseudoephedrine-containing medicines engenders brand switches

Convenience is carried out in product development in OTC drugs

MARKET INDICATORS

  • Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2008-2013
  • Table 2 Life Expectancy at Birth 2008-2013

MARKET DATA

  • Table 3 Sales of Consumer Health by Category: Value 2008-2013
  • Table 4 Sales of Consumer Health by Category: % Value Growth 2008-2013
  • Table 5 NBO Company Shares of Consumer Health: % Value 2009-2013
  • Table 6 LBN Brand Shares of Consumer Health: % Value 2010-2013
  • Table 7 Distribution of Consumer Health by Format: % Value 2008-2013
  • Table 8 Distribution of Consumer Health by Format and Category: % Value 2013
  • Table 9 Forecast Sales of Consumer Health by Category: Value 2013-2018
  • Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2013-2018

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventative medicine

Switches

  • Summary 1 OTC: Switches 2011-2013

SOURCES

  • Summary 2 Research Sources

Consumer Health in Thailand - Company Profiles

Amway (Thailand) Ltd in Consumer Health (Thailand)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Amway (Thailand) Ltd: Key Facts
  • Summary 4 Amway (Thailand) Ltd Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 5 Amway (Thailand) Ltd: Competitive Position 2013

Cerebos (Thailand) Ltd in Consumer Health (Thailand)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 6 Cerebos (Thailand) Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 7 Cerebos (Thailand) Ltd: Competitive Position 2013

Profascino Co Ltd in Consumer Health (Thailand)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 8 Profascino Co Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 9 Profascino Co Ltd: Competitive Position 2013

Scotch Industrial Thailand Co Ltd in Consumer Health (Thailand)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 10 Scotch Industrial Thailand Co Ltd: Key Facts
  • Summary 11 Scotch Industrial Thailand Co Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 12 Scotch Industrial Thailand: Production Statistics 2013

COMPETITIVE POSITIONING

  • Summary 13 Scotch Industrial Thailand Co Ltd: Competitive Position 2013

Thai Nakorn Patana Co Ltd in Consumer Health (Thailand)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 14 Thai Nakorn Patana Co Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 15 Thai Nakorn Patana Co Ltd: Competitive Position 2013

Adult Mouth Care in Thailand - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 11 Sales of Adult Mouth Care: Value 2008-2013
  • Table 12 Sales of Adult Mouth Care: % Value Growth 2008-2013
  • Table 13 NBO Company Shares of Adult Mouth Care: % Value 2009-2013
  • Table 14 LBN Brand Shares of Adult Mouth Care: % Value 2010-2013
  • Table 15 Forecast Sales of Adult Mouth Care: Value 2013-2018
  • Table 16 Forecast Sales of Adult Mouth Care: % Value Growth 2013-2018

Analgesics in Thailand - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 17 Sales of Analgesics by Category: Value 2008-2013
  • Table 18 Sales of Analgesics by Category: % Value Growth 2008-2013
  • Table 19 Sales of Topical Analgesics/Anaesthetic by Format: % Value Breakdown 2008-2013
  • Table 20 NBO Company Shares of Analgesics: % Value 2009-2013
  • Table 21 LBN Brand Shares of Analgesics: % Value 2010-2013
  • Table 22 Forecast Sales of Analgesics by Category: Value 2013-2018
  • Table 23 Forecast Sales of Analgesics by Category: % Value Growth 2013-2018

Cough, Cold and Allergy (Hay Fever) Remedies in Thailand - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 24 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2008-2013
  • Table 25 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2008-2013
  • Table 26 Sales of Decongestants by Category: Value 2008-2013
  • Table 27 Sales of Decongestants by Category: % Value Growth 2008-2013
  • Table 28 Sales of Paediatric Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2008-2013
  • Table 29 Sales of Paediatric Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2008-2013
  • Table 30 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2009-2013
  • Table 31 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2010-2013
  • Table 32 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2013-2018
  • Table 33 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2013-2018

Dermatologicals in Thailand - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 34 Sales of Dermatologicals by Category: Value 2008-2013
  • Table 35 Sales of Dermatologicals by Category: % Value Growth 2008-2013
  • Table 36 NBO Company Shares of Dermatologicals: % Value 2009-2013
  • Table 37 LBN Brand Shares of Dermatologicals: % Value 2010-2013
  • Table 38 LBN Brand Shares of Hair Loss Treatments: % Value 2010-2013
  • Table 39 Forecast Sales of Dermatologicals by Category: Value 2013-2018
  • Table 40 Forecast Sales of Dermatologicals by Category: % Value Growth 2013-2018

Digestive Remedies in Thailand - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 41 Sales of Digestive Remedies by Category: Value 2008-2013
  • Table 42 Sales of Digestive Remedies by Category: % Value Growth 2008-2013
  • Table 43 NBO Company Shares of Digestive Remedies: % Value 2009-2013
  • Table 44 LBN Brand Shares of Digestive Remedies: % Value 2010-2013
  • Table 45 Forecast Sales of Digestive Remedies by Category: Value 2013-2018
  • Table 46 Forecast Sales of Digestive Remedies by Category: % Value Growth 2013-2018

Herbal/Traditional Products in Thailand - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 47 Sales of Herbal/Traditional Products by Category: Value 2008-2013
  • Table 48 Sales of Herbal/Traditional Products by Category: % Value Growth 2008-2013
  • Table 49 NBO Company Shares of Herbal/Traditional Products: % Value 2009-2013
  • Table 50 LBN Brand Shares of Herbal/Traditional Products: % Value 2010-2013
  • Table 51 Forecast Sales of Herbal/Traditional Products by Category: Value 2013-2018
  • Table 52 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2013-2018

NRT Smoking Cessation Aids in Thailand - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY INDICATORS

  • Table 53 Number of Smokers by Gender 2008-2013

CATEGORY DATA

  • Table 54 Sales of NRT Smoking Cessation Aids by Category: Value 2008-2013
  • Table 55 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2008-2013
  • Table 56 Sales of NRT Gum by Flavour: % Value Breakdown 2008-2013
  • Table 57 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2009-2013
  • Table 58 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2010-2013
  • Table 59 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2013-2018
  • Table 60 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2013-2018

Sports Nutrition in Thailand - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 61 Sales of Sports Nutrition by Category: Value 2008-2013
  • Table 62 Sales of Sports Nutrition by Category: % Value Growth 2008-2013
  • Table 63 NBO Company Shares of Sports Nutrition: % Value 2009-2013
  • Table 64 LBN Brand Shares of Sports Nutrition: % Value 2010-2013
  • Table 65 Forecast Sales of Sports Nutrition by Category: Value 2013-2018
  • Table 66 Forecast Sales of Sports Nutrition by Category: % Value Growth 2013-2018

Vitamins and Dietary Supplements in Thailand - Category Analysis

HEADLINES

TRENDS

VITAMINS

DIETARY SUPPLEMENTS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Summary 16 Dietary Supplements: Brand Ranking by Positioning 2013
  • Table 67 Sales of Vitamins and Dietary Supplements by Category: Value 2008-2013
  • Table 68 Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2008-2013
  • Table 69 Sales of Multivitamins by Positioning: % Value 2008-2013
  • Table 70 Sales of Dietary Supplements by Positioning: % Value 2008-2013
  • Table 71 NBO Company Shares of Vitamins and Dietary Supplements: % Value 2009-2013
  • Table 72 LBN Brand Shares of Vitamins and Dietary Supplements: % Value 2010-2013
  • Table 73 LBN Brand Shares of Vitamins: % Value 2010-2013
  • Table 74 LBN Brand Shares of Dietary Supplements: % Value 2010-2013
  • Table 75 Forecast Sales of Vitamins and Dietary Supplements by Category: Value 2013-2018
  • Table 76 Forecast Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2013-2018

Weight Management in Thailand - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 77 Sales of Weight Management by Category: Value 2008-2013
  • Table 78 Sales of Weight Management by Category: % Value Growth 2008-2013
  • Table 79 NBO Company Shares of Weight Management: % Value 2009-2013
  • Table 80 LBN Brand Shares of Weight Management: % Value 2010-2013
  • Table 81 Forecast Sales of Weight Management by Category: Value 2013-2018
  • Table 82 Forecast Sales of Weight Management by Category: % Value Growth 2013-2018

Wound Care in Thailand - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 83 Sales of Wound Care by Category: Value 2008-2013
  • Table 84 Sales of Wound Care by Category: % Value Growth 2008-2013
  • Table 85 NBO Company Shares of Wound Care: % Value 2009-2013
  • Table 86 LBN Brand Shares of Wound Care: % Value 2010-2013
  • Table 87 Forecast Sales of Wound Care by Category: Value 2013-2018
  • Table 88 Forecast Sales of Wound Care by Category: % Value Growth 2013-2018

Segmentation

This market research report includes the following:

  • Consumer Health
    • OTC
      • Adult Mouth Care
      • Analgesics
        • Systemic Analgesics
          • Adult Analgesics
            • Acetaminophen
            • Aspirin
            • Combination Products - Analgesics
            • Diclofenac
            • Dipyrone
            • Ibuprofen
            • Ketoprofen
            • Naproxen
          • Paediatric Analgesics
            • Paediatric Acetaminophen
            • Paediatric Aspirin
            • Paediatric Combination Products - Analgesics
            • Paediatric Diclofenac
            • Paediatric Dipyrone
            • Paediatric Ibuprofen
            • Paediatric Ketoprofen
            • Paediatric Naproxen
        • Topical Analgesics/Anaesthetic
      • Calming and Sleeping
      • Cough, Cold and Allergy (Hay Fever) Remedies
        • Antihistamines/Allergy Remedies (Systemic)
        • Paediatric Cough, Cold and Allergy Remedies
          • Paediatric Allergy Remedies
          • Paediatric Cough/Cold Remedies
        • Combination Products - Cough, Cold and Allergy (Hay Fever) Remedies
        • Cough Remedies
        • Decongestants
          • Nasal Sprays
          • Oral Decongestants
          • Inhalant Decongestants
          • Decongestant Rubs
          • Nasal Decongestant Drops
          • Nasal Decongestant Plasters
        • Medicated Confectionery
        • Pharyngeal Preparations
      • Digestive Remedies
        • Paediatric Digestive Remedies
          • Paediatric Diarrhoeal Remedies
          • Paediatric Indigestion and Heartburn Remedies
          • Paediatric Laxatives
          • Paediatric Motion Sickness Remedies
        • Diarrhoeal Remedies
        • IBS Treatments
        • Indigestion and Heartburn Remedies
          • Antacids
          • Antiflatulents
          • Digestive Enzymes
          • H2 Blockers
          • Proton Pump Inhibitors
        • Laxatives
        • Motion Sickness Remedies
      • Ear Care
      • Emergency Contraception
      • Eye Care
        • Allergy Eye Care
        • Standard Eye Care
      • Dermatologicals
        • Medicated Shampoos
        • Topical Antifungals
        • Vaginal Antifungals
        • Hair Loss Treatments
        • Nappy (Diaper) Rash Treatments
        • Antiparasitics/Lice (Head and Body) Treatments
        • Antipruritics
        • Paediatric Dermatologicals
        • Cold Sore Treatments
        • Haemorrhoid Treatments
        • Topical Allergy Remedies/Antihistamines
        • Topical Germicidals/Antiseptics
      • NRT Smoking Cessation Aids
        • NRT Gum
        • NRT Inhalators
        • NRT Lozenges
        • NRT Patches
        • Other NRT
      • OTC Triptans
      • Wound Care
        • First Aid Kits
        • Sticking Plasters/Adhesive Bandages
        • Gauze, Tape and Other Wound Care
    • Sports Nutrition
      • Protein Products
        • Protein Bars
        • Powder
        • RTD
        • Other Protein
      • Non-Protein Products
    • Vitamins and Dietary Supplements
      • Paediatric Vitamins and Dietary Supplements
      • Dietary Supplements
        • Combination Dietary Supplements
        • Herbal/Traditional Dietary Supplements
          • Combination Herbal/Traditional Dietary Supplements
          • Echinacea
          • Evening Primrose Oil
          • Garlic
          • Ginkgo Biloba
          • Ginseng
          • St John's Wort
          • Other Herbal/Traditional Dietary Supplements
            • Grape Seed
            • Microalgae
            • Mushroom Extract
            • Other Other Herbal/Traditional Dietary Supplements
        • Non-Herbal/Traditional Dietary Supplements
          • Co-Enzyme Q10
          • Combination Non-Herbal/Traditional Dietary Supplements
          • Eye Health Supplements
          • Fish Oils/Omega Fatty Acids
            • Fish Oils
              • Cod Liver Oil
              • Other Fish Oils
            • Omega-3-6-9 (Fish and Non-Fish)
          • Glucosamine
          • Minerals
            • Calcium Supplements
            • Mineral Supplements
          • Probiotic Supplements
          • Protein Supplements
          • Royal Jelly
          • Sam-E
          • Other Non-Herbal/Traditional Dietary Supplements
            • Lecithin
            • Other Other Non-Herbal/Traditional Dietary Supplements
      • Tonics and Bottled Nutritive Drinks
      • Vitamins
        • Multivitamins
        • Single Vitamins
          • Vitamin A
          • Vitamin B
          • Vitamin C
          • Vitamin D
          • Vitamin E
          • Other Single Vitamins
    • Weight Management
      • Meal Replacement Slimming
      • OTC Obesity
      • Slimming Teas
      • Weight Loss Supplements
      • Other Slimming Products
    • Herbal/Traditional Products
      • Herbal/Traditional Topical Analgesics
      • Herbal/Traditional Calming and Sleeping Products
      • Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies
      • Herbal/Traditional Digestive Remedies
      • Herbal/Traditional Dermatologicals
      • Herbal/Traditional Medicinal Teas
      • Herbal/Traditional Smoking Cessation Aids
      • Herbal/Traditional Paediatric Dietary Supplements
      • Herbal/Traditional Dietary Supplements
      • Herbal/Traditional Tonics and Bottled Nutritive Drinks
    • Allergy Care
      • Allergy Eye Care
      • Antihistamines/Allergy Remedies (Systemic)
      • Paediatric Allergy Remedies
      • Topical Allergy Remedies/Antihistamines
    • Paediatric Consumer Health
      • Paediatric Analgesics
        • Paediatric Acetaminophen
        • Paediatric Aspirin
        • Paediatric Combination Products - Analgesics
        • Paediatric Diclofenac
        • Paediatric Dipyrone
        • Paediatric Ibuprofen
        • Paediatric Ketoprofen
        • Paediatric Naproxen
      • Paediatric Cough, Cold and Allergy Remedies
        • Paediatric Allergy Remedies
        • Paediatric Cough/Cold Remedies
      • Paediatric Digestive Remedies
        • Paediatric Diarrhoeal Remedies
        • Paediatric Indigestion and Heartburn Remedies
        • Paediatric Laxatives
        • Paediatric Motion Sickness Remedies
      • Paediatric Dermatologicals
      • Nappy (Diaper) Rash Treatments
      • Paediatric Vitamins and Dietary Supplements

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Format
  • Analysis by Positioning
  • Analysis by Type
  • Herbal/Traditional vs Standard
  • Smoking population - number of adult smokers
  • Smoking prevalence - % of adult population

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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