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Country Report

Thailand Flag Consumer Health in Thailand

| Pages: 97

Price: US$2,650

About this Report

EXECUTIVE SUMMARY

Consumer health grows strongly in 2014

Consumer health recorded stronger current value growth in 2014 than 2013, with OTC exhibiting the highest magnitude of difference. An unstable political situation though continued positive employment rate in Thailand saw consumers spending more time at work, for fear of losing their jobs. Consumers were thus turning to OTC products for small ailments as a quick solution instead of visiting a doctor and taking time off work. Hectic lifestyles also raised consumers’ reliance on vitamins and dietary supplements to bridge the nutritional gap from their diets to maintain overall well-being.

Consumers’ health consciousness continues to rise

The Thai Government continued to push through healthy living campaigns in 2014, in a bid to educate consumers. Consumers’ hectic lifestyles also saw them more willing to invest in their health in order to ensure that they are in the best condition to carry on their daily activities. Rising sophistication alongside exposure to international health trends also boosted consumers’ willingness to invest in various consumer health products, including vitamins and dietary supplements, to enhance their overall well-being.

International manufacturers dominate consumer health

2014 saw consumer health remain dominated by international manufacturers given their longstanding presence. Cerebos (Thailand) Ltd, Amway (Thailand) Ltd and Herbalife International (Thailand) Ltd remained the top three consumer health players in 2014. Consumers’ concerns regarding product safety also sustained their interest in international brands, given that many small local manufacturers had production quality issues at the end of the review period. International manufacturers were also rigorous in terms of new product innovations over the review period to align with consumers’ evolving needs, thus managing to sustain their interest. Scotch Industrial Thailand Co Ltd was the leading domestic player in consumer health, with its established presence in tonics and bottled nutritive drinks via chicken’s essence and bird’s nest.

Chemists/pharmacies represents leading distribution channel

Chemists/pharmacies remained the leading distribution channel for consumer health products in 2014, with parapharmacies/drugstores following close behind. This was driven by the presence of pharmacists in both channels, who consumers consult for product advice. Widespread distribution networks of both channels also eased consumers’ access to them, thereby sustaining their dominance in consumer health. On the other hand, hypermarkets saw a slight value share gain for consumer health distribution in lieu of their expansion across the country. Busy consumers also turned to hypermarkets for OTC products as well as vitamins and dietary supplements, given the 1-stop shopping convenience of this channel.

Consumer health stabilises in growth pace

Consumer health is projected to grow positively in constant value terms over the forecast period, though at a slower pace than 2014. Consumers’ rising health consciousness coupled with their hectic lifestyles remain the key contributors to consumer health’s projected performance over the forecast period. Expected improvement of Thailand’s economic conditions will also benefit consumers’ disposable incomes and thus their willingness to invest in premium products that they perceive to be of higher quality and offering greater benefits. The latter is especially important given the on-going concerns regarding product safety, in view of fake vitamins and dietary supplements and small local manufacturers not passing production quality standards.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Consumer Health industry in Thailand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Consumer Health industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Thailand for free:

The Consumer Health in Thailand market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Consumer Health in Thailand?
  • What are the major brands in Thailand?
  • What are the main trends in OTC Healthcare?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Table of Contents

Consumer Health in Thailand - Industry Overview

EXECUTIVE SUMMARY

Consumer health grows strongly in 2014

Consumers’ health consciousness continues to rise

International manufacturers dominate consumer health

Chemists/pharmacies represents leading distribution channel

Consumer health stabilises in growth pace

KEY TRENDS AND DEVELOPMENTS

Political instability slows 2014 GDP growth

Beauty-positioned consumer health products gain prominence

Consumers’ reliance on advice steers consumer health retailing

MARKET INDICATORS

  • Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2009-2014
  • Table 2 Life Expectancy at Birth 2009-2014

MARKET DATA

  • Table 3 Sales of Consumer Health by Category: Value 2009-2014
  • Table 4 Sales of Consumer Health by Category: % Value Growth 2009-2014
  • Table 5 NBO Company Shares of Consumer Health: % Value 2010-2014
  • Table 6 LBN Brand Shares of Consumer Health: % Value 2011-2014
  • Table 7 Distribution of Consumer Health by Format: % Value 2009-2014
  • Table 8 Distribution of Consumer Health by Format and Category: % Value 2014
  • Table 9 Forecast Sales of Consumer Health by Category: Value 2014-2019
  • Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2014-2019

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

SOURCES

  • Summary 1 Research Sources

Consumer Health in Thailand - Company Profiles

Amway (Thailand) Ltd in Consumer Health (Thailand)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 Amway (Thailand) Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 3 Amway Thailand Ltd: Competitive Position 2014

Cerebos (Thailand) Ltd in Consumer Health (Thailand)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Cerebos (Thailand) Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 5 Cerebos (Thailand) Ltd: Competitive Position 2014

New Concept Product Co Ltd in Consumer Health (Thailand)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 6 New Concept Product Co Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 7 New Concept Product Co Ltd: Competitive Position 2014

Scotch Industrial Thailand Co Ltd in Consumer Health (Thailand)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 8 Scotch Industrial Thailand Co Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

  • Summary 9 Scotch Industrial Thailand Co Ltd: Production Statistics 2014

COMPETITIVE POSITIONING

  • Summary 10 Scotch Industrial Thailand Co Ltd: Competitive Position 2014

Thai Nakorn Patana Co Ltd in Consumer Health (Thailand)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 11 Thai Nakorn Patana Co Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 12 Thai Nakorn Patana Co Ltd: Competitive Position 2014

Adult Mouth Care in Thailand - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 11 Sales of Adult Mouth Care: Value 2009-2014
  • Table 12 Sales of Adult Mouth Care: % Value Growth 2009-2014
  • Table 13 NBO Company Shares of Adult Mouth Care: % Value 2010-2014
  • Table 14 LBN Brand Shares of Adult Mouth Care: % Value 2011-2014
  • Table 15 Forecast Sales of Adult Mouth Care: Value 2014-2019
  • Table 16 Forecast Sales of Adult Mouth Care: % Value Growth 2014-2019

Analgesics in Thailand - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 17 Sales of Analgesics by Category: Value 2009-2014
  • Table 18 Sales of Analgesics by Category: % Value Growth 2009-2014
  • Table 19 Sales of Topical Analgesics/Anaesthetic by Format: % Value Breakdown 2009-2014
  • Table 20 NBO Company Shares of Analgesics: % Value 2010-2014
  • Table 21 LBN Brand Shares of Analgesics: % Value 2011-2014
  • Table 22 Forecast Sales of Analgesics by Category: Value 2014-2019
  • Table 23 Forecast Sales of Analgesics by Category: % Value Growth 2014-2019

Calming and Sleeping in Thailand - Category Analysis

TRENDS

Cough, Cold and Allergy (Hay Fever) Remedies in Thailand - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 24 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2009-2014
  • Table 25 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2009-2014
  • Table 26 Sales of Paediatric Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2009-2014
  • Table 27 Sales of Paediatric Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2009-2014
  • Table 28 Sales of Decongestants by Category: Value 2009-2014
  • Table 29 Sales of Decongestants by Category: % Value Growth 2009-2014
  • Table 30 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2010-2014
  • Table 31 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2011-2014
  • Table 32 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2014-2019
  • Table 33 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2014-2019

Dermatologicals in Thailand - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 34 Sales of Dermatologicals by Category: Value 2009-2014
  • Table 35 Sales of Dermatologicals by Category: % Value Growth 2009-2014
  • Table 36 NBO Company Shares of Dermatologicals: % Value 2010-2014
  • Table 37 LBN Brand Shares of Dermatologicals: % Value 2011-2014
  • Table 38 LBN Brand Shares of Hair Loss Treatments: % Value 2011-2014
  • Table 39 Forecast Sales of Dermatologicals by Category: Value 2014-2019
  • Table 40 Forecast Sales of Dermatologicals by Category: % Value Growth 2014-2019

Digestive Remedies in Thailand - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 41 Sales of Digestive Remedies by Category: Value 2009-2014
  • Table 42 Sales of Digestive Remedies by Category: % Value Growth 2009-2014
  • Table 43 NBO Company Shares of Digestive Remedies: % Value 2010-2014
  • Table 44 LBN Brand Shares of Digestive Remedies: % Value 2011-2014
  • Table 45 Forecast Sales of Digestive Remedies by Category: Value 2014-2019
  • Table 46 Forecast Sales of Digestive Remedies by Category: % Value Growth 2014-2019

Eye Care in Thailand - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 47 Sales of Eye Care by Category: Value 2009-2014
  • Table 48 Sales of Eye Care by Category: % Value Growth 2009-2014
  • Table 49 NBO Company Shares of Eye Care: % Value 2010-2014
  • Table 50 LBN Brand Shares of Eye Care: % Value 2011-2014
  • Table 51 Forecast Sales of Eye Care by Category: Value 2014-2019
  • Table 52 Forecast Sales of Eye Care by Category: % Value Growth 2014-2019

Herbal/Traditional Products in Thailand - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 53 Sales of Herbal/Traditional Products by Category: Value 2009-2014
  • Table 54 Sales of Herbal/Traditional Products by Category: % Value Growth 2009-2014
  • Table 55 NBO Company Shares of Herbal/Traditional Products: % Value 2010-2014
  • Table 56 LBN Brand Shares of Herbal/Traditional Products: % Value 2011-2014
  • Table 57 Forecast Sales of Herbal/Traditional Products by Category: Value 2014-2019
  • Table 58 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2014-2019

NRT Smoking Cessation Aids in Thailand - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY INDICATORS

  • Table 59 Number of Smokers by Gender 2009-2014

CATEGORY DATA

  • Table 60 Sales of NRT Smoking Cessation Aids by Category: Value 2009-2014
  • Table 61 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2009-2014
  • Table 62 Sales of NRT Gum by Flavour: % Value Breakdown 2009-2014
  • Table 63 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2010-2014
  • Table 64 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2011-2014
  • Table 65 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2014-2019
  • Table 66 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2014-2019

Sports Nutrition in Thailand - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 67 Sales of Sports Nutrition by Category: Value 2009-2014
  • Table 68 Sales of Sports Nutrition by Category: % Value Growth 2009-2014
  • Table 69 NBO Company Shares of Sports Nutrition: % Value 2010-2014
  • Table 70 LBN Brand Shares of Sports Nutrition: % Value 2011-2014
  • Table 71 Forecast Sales of Sports Nutrition by Category: Value 2014-2019
  • Table 72 Forecast Sales of Sports Nutrition by Category: % Value Growth 2014-2019

Vitamins and Dietary Supplements in Thailand - Category Analysis

HEADLINES

TRENDS

VITAMINS

DIETARY SUPPLEMENTS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 73 Sales of Vitamins and Dietary Supplements by Category: Value 2009-2014
  • Table 74 Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2009-2014
  • Table 75 Sales of Multivitamins by Positioning: % Value 2009-2014
  • Table 76 Sales of Dietary Supplements by Positioning: % Value 2009-2014
  • Table 77 NBO Company Shares of Vitamins and Dietary Supplements: % Value 2010-2014
  • Table 78 LBN Brand Shares of Vitamins and Dietary Supplements: % Value 2011-2014
  • Table 79 LBN Brand Shares of Vitamins: % Value 2011-2014
  • Table 80 LBN Brand Shares of Dietary Supplements: % Value 2011-2014
  • Table 81 Forecast Sales of Vitamins and Dietary Supplements by Category: Value 2014-2019
  • Table 82 Forecast Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2014-2019

Weight Management in Thailand - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 83 Sales of Weight Management by Category: Value 2009-2014
  • Table 84 Sales of Weight Management by Category: % Value Growth 2009-2014
  • Table 85 NBO Company Shares of Weight Management: % Value 2010-2014
  • Table 86 LBN Brand Shares of Weight Management: % Value 2011-2014
  • Table 87 Forecast Sales of Weight Management by Category: Value 2014-2019
  • Table 88 Forecast Sales of Weight Management by Category: % Value Growth 2014-2019

Wound Care in Thailand - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 89 Sales of Wound Care by Category: Value 2009-2014
  • Table 90 Sales of Wound Care by Category: % Value Growth 2009-2014
  • Table 91 NBO Company Shares of Wound Care: % Value 2010-2014
  • Table 92 LBN Brand Shares of Wound Care: % Value 2011-2014
  • Table 93 Forecast Sales of Wound Care by Category: Value 2014-2019
  • Table 94 Forecast Sales of Wound Care by Category: % Value Growth 2014-2019

Segmentation

This market research report includes the following:

  • Consumer Health
    • OTC
      • Adult Mouth Care
      • Analgesics
        • Systemic Analgesics
          • Adult Analgesics
            • Adult Acetaminophen
            • Adult Aspirin
            • Adult Combination Products - Analgesics
            • Adult Diclofenac
            • Adult Dipyrone
            • Adult Ibuprofen
            • Adult Ketoprofen
            • Adult Naproxen
            • Adult OTC Triptans
          • Paediatric Analgesics
            • Paediatric Acetaminophen
            • Paediatric Aspirin
            • Paediatric Combination Products - Analgesics
            • Paediatric Diclofenac
            • Paediatric Dipyrone
            • Paediatric Ibuprofen
            • Paediatric Ketoprofen
            • Paediatric Naproxen
          • Adult and Paediatric Systemic Analgesics
            • Acetaminophen
            • Aspirin
            • Combination Products - Analgesics
            • Diclofenac
            • Dipyrone
            • Ibuprofen
            • Ketoprofen
            • Naproxen
            • OTC Triptans
        • Topical Analgesics/Anaesthetic
      • Calming and Sleeping
      • Cough, Cold and Allergy (Hay Fever) Remedies
        • Antihistamines/Allergy Remedies (Systemic)
        • Paediatric Cough, Cold and Allergy Remedies
          • Paediatric Allergy Remedies
          • Paediatric Cough/Cold Remedies
        • Combination Products - Cough, Cold and Allergy (Hay Fever) Remedies
        • Cough Remedies
        • Decongestants
          • Nasal Sprays
          • Oral Decongestants
          • Inhalant Decongestants
          • Decongestant Rubs
          • Nasal Decongestant Drops
          • Nasal Decongestant Plasters
        • Medicated Confectionery
        • Pharyngeal Preparations
      • Dermatologicals
        • Medicated Shampoos
        • Topical Antifungals
        • Vaginal Antifungals
        • Hair Loss Treatments
        • Nappy (Diaper) Rash Treatments
        • Antiparasitics/Lice (Head and Body) Treatments
        • Antipruritics
        • Cold Sore Treatments
        • Haemorrhoid Treatments
        • Paediatric Dermatologicals
        • Topical Allergy Remedies/Antihistamines
        • Topical Germicidals/Antiseptics
      • Digestive Remedies
        • Paediatric Digestive Remedies
          • Paediatric Diarrhoeal Remedies
          • Paediatric Indigestion and Heartburn Remedies
          • Paediatric Laxatives
          • Paediatric Motion Sickness Remedies
        • Diarrhoeal Remedies
        • IBS Treatments
        • Indigestion and Heartburn Remedies
          • Antacids
          • Antiflatulents
          • Digestive Enzymes
          • H2 Blockers
          • Proton Pump Inhibitors
        • Laxatives
        • Motion Sickness Remedies
      • Ear Care
      • Emergency Contraception
      • Eye Care
        • Allergy Eye Care
        • Standard Eye Care
      • NRT Smoking Cessation Aids
        • NRT Gum
        • NRT Inhalators
        • NRT Lozenges
        • NRT Patches
        • Other NRT
      • Wound Care
        • First Aid Kits
        • Gauze, Tape and Other Wound Care
        • Sticking Plasters/Adhesive Bandages
    • Sports Nutrition
      • Protein Products
        • Protein Bars
        • Powder
        • RTD
        • Other Protein
      • Non-Protein Products
    • Vitamins and Dietary Supplements
      • Dietary Supplements
        • Combination Dietary Supplements
        • Herbal/Traditional Dietary Supplements
          • Combination Herbal/Traditional Dietary Supplements
          • Echinacea
          • Evening Primrose Oil
          • Garlic
          • Ginkgo Biloba
          • Ginseng
          • St John's Wort
          • Other Herbal/Traditional Dietary Supplements
            • Grape seed extract
            • Microalgae
            • Mushroom Extract
        • Non-Herbal/Traditional Dietary Supplements
          • Co-Enzyme Q10
          • Combination Non-Herbal/Traditional Dietary Supplements
          • Eye Health Supplements
          • Fish Oils/Omega Fatty Acids
            • Fish Oils
              • Cod Liver Oil
              • Other Fish Oils
            • Omega-3-6-9 (Fish and Non-Fish)
          • Glucosamine
          • Minerals
            • Calcium Supplements
            • Mineral Supplements
          • Probiotic Supplements
          • Protein Supplements
          • Other Non-Herbal/Traditional Dietary Supplements
            • Lecithin
            • Other Other Non-Herbal/Traditional Dietary Supplements
      • Paediatric Vitamins and Dietary Supplements
      • Tonics and Bottled Nutritive Drinks
      • Vitamins
        • Multivitamins
        • Single Vitamins
          • Vitamin A
          • Vitamin B
          • Vitamin C
          • Vitamin D
          • Vitamin E
          • Other Single Vitamins
    • Weight Management
      • Meal Replacement Slimming
      • OTC Obesity
      • Slimming Teas
      • Weight Loss Supplements
      • Other Slimming Products
    • Herbal/Traditional Products
      • Herbal/Traditional Topical Analgesics
      • Herbal/Traditional Calming and Sleeping Products
      • Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies
      • Herbal/Traditional Digestive Remedies
      • Herbal/Traditional Dermatologicals
      • Herbal/Traditional Medicinal Teas
      • Herbal/Traditional Smoking Cessation Aids
      • Herbal/Traditional Paediatric Dietary Supplements
      • Herbal/Traditional Dietary Supplements
      • Herbal/Traditional Tonics and Bottled Nutritive Drinks
    • Allergy Care
      • Allergy Eye Care
      • Antihistamines/Allergy Remedies (Systemic)
      • Paediatric Allergy Remedies
      • Topical Allergy Remedies/Antihistamines
    • Paediatric OTC Healthcare
      • Paediatric Analgesics
        • Paediatric Acetaminophen
        • Paediatric Aspirin
        • Paediatric Combination Products - Analgesics
        • Paediatric Diclofenac
        • Paediatric Dipyrone
        • Paediatric Ibuprofen
        • Paediatric Ketoprofen
        • Paediatric Naproxen
      • Paediatric Cough, Cold and Allergy Remedies
        • Paediatric Allergy Remedies
        • Paediatric Cough/Cold Remedies
      • Paediatric Digestive Remedies
        • Paediatric Diarrhoeal Remedies
        • Paediatric Indigestion and Heartburn Remedies
        • Paediatric Laxatives
        • Paediatric Motion Sickness Remedies
      • Paediatric Dermatologicals
      • Nappy (Diaper) Rash Treatments
      • Paediatric Vitamins and Dietary Supplements

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Format
  • Analysis by Positioning
  • Analysis by Type
  • Herbal/Traditional vs Standard
  • Smoking population - number of adult smokers
  • Smoking prevalence - % of adult population

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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