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Country Report

Philippines Flag Consumer Health in the Philippines

| Pages: 95

Price: US$2,650

About this Report

EXECUTIVE SUMMARY

Consumer health in the Philippines experiences moderate growth

The local consumer health market reported expansion in 2014, growing at a similar rate to 2013. Filipinos’ behaviour largely remained unchanged, with most OTC purchases driven by the incidence of illness and disease. There remained a growing preference for herb-based brands, which supported the growth of herbal/traditional products. Furthermore, Filipinos continued to invest in preventive healthcare, which sustained the growth of vitamins and dietary supplements.

Marketing campaigns featuring celebrities are prevalent

Manufacturers and retailers continued to use popular local celebrities to endorse their brands and products. Noting that Filipino consumers often buy products which are recommended by credible and famous endorsers, manufacturers invested in advertisements which featured local actors and actresses. These marketing campaigns made Filipinos feel more comfortable purchasing new products from both existing players and new entrants.

United Laboratories maintains its lead in consumer health

Consumer health in the Philippines is led by local manufacturer United Laboratories, which accounted for a third of value sales in 2014. The company continued to expand its presence by launching more products across all categories, whilst beefing up its portfolio with more advanced and faster-acting formulations of its leading brands. The company also benefited from increasing interest in the local market in lower-priced generics through its Ritemed brand.

Parapharmacies/drugstores remains the most important distribution channel

Consumer health products are largely distributed by store-based retailers, despite the growing number of direct selling brands in the market. Parapharmacies/drugstores continued to account for the highest value share in consumer health in 2014. The aggressive opening of leading parapharmacies/drugstores such as Mercury Drug and Watsons in provincial cities, coupled with the expansion of the network of parapharmacies/drugstores focused on generics, helped to maintain the sales contribution of this store-based retail channel.

Consumer health is expected to see a sluggish performance in the forecast period

Consumer health will benefit from the expected strength of the Philippine economy in the forecast period. The market is also set to grow as Filipinos become more health-conscious and invest in maintaining their health and preventing health problems.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Consumer Health industry in Philippines with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Consumer Health industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Philippines for free:

The Consumer Health in Philippines market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Consumer Health in Philippines?
  • What are the major brands in Philippines?
  • What are the main trends in OTC Healthcare?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Table of Contents

Consumer Health in the Philippines - Industry Overview

EXECUTIVE SUMMARY

Consumer health in the Philippines experiences moderate growth

Marketing campaigns featuring celebrities are prevalent

United Laboratories maintains its lead in consumer health

Parapharmacies/drugstores remains the most important distribution channel

Consumer health is expected to see a sluggish performance in the forecast period

KEY TRENDS AND DEVELOPMENTS

Consumer health sees a slight acceleration of growth in 2014

The local market sees the entry of more generics and private label products

Consumer health companies continue to use high-profile celebrities to promote their brands

MARKET INDICATORS

  • Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2009-2014
  • Table 2 Life Expectancy at Birth 2009-2014

MARKET DATA

  • Table 3 Sales of Consumer Health by Category: Value 2009-2014
  • Table 4 Sales of Consumer Health by Category: % Value Growth 2009-2014
  • Table 5 NBO Company Shares of Consumer Health: % Value 2010-2014
  • Table 6 LBN Brand Shares of Consumer Health: % Value 2011-2014
  • Table 7 Distribution of Consumer Health by Format: % Value 2009-2014
  • Table 8 Distribution of Consumer Health by Format and Category: % Value 2014
  • Table 9 Forecast Sales of Consumer Health by Category: Value 2014-2019
  • Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2014-2019

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

SOURCES

  • Summary 1 Research Sources

Consumer Health in the Philippines - Company Profiles

ivi Ryo Corp in Consumer Health (Philippines)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 ivi Ryo Corp: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 3 ivi Ryo Corp: Competitive Position 2014

Pascual Laboratories Inc in Consumer Health (Philippines)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Pascual Laboratories Inc: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 5 Pascual Laboratories Inc: Competitive Position 2014

Tynor Drug House Inc in Consumer Health (Philippines)

STRATEGIC DIRECTION

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 6 Tynor Drug House Inc: Competitive Position 2014

United Laboratories Inc in Consumer Health (Philippines)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 United Laboratories Inc: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 8 United Laboratories Inc: Competitive Position 2014

Universal Robina Corp in Consumer Health (Philippines)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 9 Universal Robina Corp: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 10 Universal Robina Corp: Competitive Position 2014

Adult Mouth Care in the Philippines - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 11 Sales of Adult Mouth Care: Value 2009-2014
  • Table 12 Sales of Adult Mouth Care: % Value Growth 2009-2014
  • Table 13 NBO Company Shares of Adult Mouth Care: % Value 2010-2014
  • Table 14 LBN Brand Shares of Adult Mouth Care: % Value 2011-2014
  • Table 15 Forecast Sales of Adult Mouth Care: Value 2014-2019
  • Table 16 Forecast Sales of Adult Mouth Care: % Value Growth 2014-2019

Analgesics in the Philippines - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 17 Sales of Analgesics by Category: Value 2009-2014
  • Table 18 Sales of Analgesics by Category: % Value Growth 2009-2014
  • Table 19 Sales of Topical Analgesics/Anaesthetic by Format: % Value Breakdown 2009-2014
  • Table 20 NBO Company Shares of Analgesics: % Value 2010-2014
  • Table 21 LBN Brand Shares of Analgesics: % Value 2011-2014
  • Table 22 Forecast Sales of Analgesics by Category: Value 2014-2019
  • Table 23 Forecast Sales of Analgesics by Category: % Value Growth 2014-2019

Calming and Sleeping in the Philippines - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 24 Sales of Calming and Sleeping: Value 2009-2014
  • Table 25 Sales of Calming and Sleeping: % Value Growth 2009-2014
  • Table 26 NBO Company Shares of Calming and Sleeping: % Value 2010-2014
  • Table 27 LBN Brand Shares of Calming and Sleeping: % Value 2011-2014
  • Table 28 Forecast Sales of Calming and Sleeping: Value 2014-2019
  • Table 29 Forecast Sales of Calming and Sleeping: % Value Growth 2014-2019

Cough, Cold and Allergy (Hay Fever) Remedies in the Philippines - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 30 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2009-2014
  • Table 31 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2009-2014
  • Table 32 Sales of Paediatric Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2009-2014
  • Table 33 Sales of Paediatric Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2009-2014
  • Table 34 Sales of Decongestants by Category: Value 2009-2014
  • Table 35 Sales of Decongestants by Category: % Value Growth 2009-2014
  • Table 36 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2010-2014
  • Table 37 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2011-2014
  • Table 38 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2014-2019
  • Table 39 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2014-2019

Dermatologicals in the Philippines - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 40 Sales of Dermatologicals by Category: Value 2009-2014
  • Table 41 Sales of Dermatologicals by Category: % Value Growth 2009-2014
  • Table 42 NBO Company Shares of Dermatologicals: % Value 2010-2014
  • Table 43 LBN Brand Shares of Dermatologicals: % Value 2011-2014
  • Table 44 LBN Brand Shares of Hair Loss Treatments: % Value 2011-2014
  • Table 45 Forecast Sales of Dermatologicals by Category: Value 2014-2019
  • Table 46 Forecast Sales of Dermatologicals by Category: % Value Growth 2014-2019

Digestive Remedies in the Philippines - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 47 Sales of Digestive Remedies by Category: Value 2009-2014
  • Table 48 Sales of Digestive Remedies by Category: % Value Growth 2009-2014
  • Table 49 NBO Company Shares of Digestive Remedies: % Value 2010-2014
  • Table 50 LBN Brand Shares of Digestive Remedies: % Value 2011-2014
  • Table 51 Forecast Sales of Digestive Remedies by Category: Value 2014-2019
  • Table 52 Forecast Sales of Digestive Remedies by Category: % Value Growth 2014-2019

Eye Care in the Philippines - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 53 Sales of Eye Care by Category: Value 2009-2014
  • Table 54 Sales of Eye Care by Category: % Value Growth 2009-2014
  • Table 55 NBO Company Shares of Eye Care: % Value 2010-2014
  • Table 56 LBN Brand Shares of Eye Care: % Value 2011-2014
  • Table 57 Forecast Sales of Eye Care by Category: Value 2014-2019
  • Table 58 Forecast Sales of Eye Care by Category: % Value Growth 2014-2019

Herbal/Traditional Products in the Philippines - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 59 Sales of Herbal/Traditional Products by Category: Value 2009-2014
  • Table 60 Sales of Herbal/Traditional Products by Category: % Value Growth 2009-2014
  • Table 61 NBO Company Shares of Herbal/Traditional Products: % Value 2010-2014
  • Table 62 LBN Brand Shares of Herbal/Traditional Products: % Value 2011-2014
  • Table 63 Forecast Sales of Herbal/Traditional Products by Category: Value 2014-2019
  • Table 64 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2014-2019

NRT Smoking Cessation Aids in the Philippines - Category Analysis

TRENDS

Sports Nutrition in the Philippines - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 65 Sales of Sports Nutrition by Category: Value 2009-2014
  • Table 66 Sales of Sports Nutrition by Category: % Value Growth 2009-2014
  • Table 67 NBO Company Shares of Sports Nutrition: % Value 2010-2014
  • Table 68 LBN Brand Shares of Sports Nutrition: % Value 2011-2014
  • Table 69 Forecast Sales of Sports Nutrition by Category: Value 2014-2019
  • Table 70 Forecast Sales of Sports Nutrition by Category: % Value Growth 2014-2019

Vitamins and Dietary Supplements in the Philippines - Category Analysis

HEADLINES

TRENDS

VITAMINS

DIETARY SUPPLEMENTS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 71 Sales of Vitamins and Dietary Supplements by Category: Value 2009-2014
  • Table 72 Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2009-2014
  • Table 73 Sales of Multivitamins by Positioning: % Value 2009-2014
  • Table 74 Sales of Dietary Supplements by Positioning: % Value 2009-2014
  • Table 75 NBO Company Shares of Vitamins and Dietary Supplements: % Value 2010-2014
  • Table 76 LBN Brand Shares of Vitamins and Dietary Supplements: % Value 2011-2014
  • Table 77 LBN Brand Shares of Vitamins: % Value 2011-2014
  • Table 78 LBN Brand Shares of Dietary Supplements: % Value 2011-2014
  • Table 79 Forecast Sales of Vitamins and Dietary Supplements by Category: Value 2014-2019
  • Table 80 Forecast Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2014-2019

Weight Management in the Philippines - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 81 Sales of Weight Management by Category: Value 2009-2014
  • Table 82 Sales of Weight Management by Category: % Value Growth 2009-2014
  • Table 83 NBO Company Shares of Weight Management: % Value 2010-2014
  • Table 84 LBN Brand Shares of Weight Management: % Value 2011-2014
  • Table 85 Forecast Sales of Weight Management by Category: Value 2014-2019
  • Table 86 Forecast Sales of Weight Management by Category: % Value Growth 2014-2019

Wound Care in the Philippines - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 87 Sales of Wound Care by Category: Value 2009-2014
  • Table 88 Sales of Wound Care by Category: % Value Growth 2009-2014
  • Table 89 NBO Company Shares of Wound Care: % Value 2010-2014
  • Table 90 LBN Brand Shares of Wound Care: % Value 2011-2014
  • Table 91 Forecast Sales of Wound Care by Category: Value 2014-2019
  • Table 92 Forecast Sales of Wound Care by Category: % Value Growth 2014-2019

Segmentation

This market research report includes the following:

  • Consumer Health
    • OTC
      • Adult Mouth Care
      • Analgesics
        • Systemic Analgesics
          • Adult Analgesics
            • Adult Acetaminophen
            • Adult Aspirin
            • Adult Combination Products - Analgesics
            • Adult Diclofenac
            • Adult Dipyrone
            • Adult Ibuprofen
            • Adult Ketoprofen
            • Adult Naproxen
            • Adult OTC Triptans
          • Paediatric Analgesics
            • Paediatric Acetaminophen
            • Paediatric Aspirin
            • Paediatric Combination Products - Analgesics
            • Paediatric Diclofenac
            • Paediatric Dipyrone
            • Paediatric Ibuprofen
            • Paediatric Ketoprofen
            • Paediatric Naproxen
          • Adult and Paediatric Systemic Analgesics
            • Acetaminophen
            • Aspirin
            • Combination Products - Analgesics
            • Diclofenac
            • Dipyrone
            • Ibuprofen
            • Ketoprofen
            • Naproxen
            • OTC Triptans
        • Topical Analgesics/Anaesthetic
      • Calming and Sleeping
      • Cough, Cold and Allergy (Hay Fever) Remedies
        • Antihistamines/Allergy Remedies (Systemic)
        • Paediatric Cough, Cold and Allergy Remedies
          • Paediatric Allergy Remedies
          • Paediatric Cough/Cold Remedies
        • Combination Products - Cough, Cold and Allergy (Hay Fever) Remedies
        • Cough Remedies
        • Decongestants
          • Nasal Sprays
          • Oral Decongestants
          • Inhalant Decongestants
          • Decongestant Rubs
          • Nasal Decongestant Drops
          • Nasal Decongestant Plasters
        • Medicated Confectionery
        • Pharyngeal Preparations
      • Dermatologicals
        • Medicated Shampoos
        • Topical Antifungals
        • Vaginal Antifungals
        • Hair Loss Treatments
        • Nappy (Diaper) Rash Treatments
        • Antiparasitics/Lice (Head and Body) Treatments
        • Antipruritics
        • Cold Sore Treatments
        • Haemorrhoid Treatments
        • Paediatric Dermatologicals
        • Topical Allergy Remedies/Antihistamines
        • Topical Germicidals/Antiseptics
      • Digestive Remedies
        • Paediatric Digestive Remedies
          • Paediatric Diarrhoeal Remedies
          • Paediatric Indigestion and Heartburn Remedies
          • Paediatric Laxatives
          • Paediatric Motion Sickness Remedies
        • Diarrhoeal Remedies
        • IBS Treatments
        • Indigestion and Heartburn Remedies
          • Antacids
          • Antiflatulents
          • Digestive Enzymes
          • H2 Blockers
          • Proton Pump Inhibitors
        • Laxatives
        • Motion Sickness Remedies
      • Ear Care
      • Emergency Contraception
      • Eye Care
        • Allergy Eye Care
        • Standard Eye Care
      • NRT Smoking Cessation Aids
        • NRT Gum
        • NRT Inhalators
        • NRT Lozenges
        • NRT Patches
        • Other NRT
      • Wound Care
        • First Aid Kits
        • Gauze, Tape and Other Wound Care
        • Sticking Plasters/Adhesive Bandages
    • Sports Nutrition
      • Protein Products
        • Protein Bars
        • Powder
        • RTD
        • Other Protein
      • Non-Protein Products
    • Vitamins and Dietary Supplements
      • Dietary Supplements
        • Combination Dietary Supplements
        • Herbal/Traditional Dietary Supplements
          • Combination Herbal/Traditional Dietary Supplements
          • Echinacea
          • Evening Primrose Oil
          • Garlic
          • Ginkgo Biloba
          • Ginseng
          • St John's Wort
          • Other Herbal/Traditional Dietary Supplements
            • Milk Thistle
            • Saw Palmetto
        • Non-Herbal/Traditional Dietary Supplements
          • Co-Enzyme Q10
          • Combination Non-Herbal/Traditional Dietary Supplements
          • Eye Health Supplements
          • Fish Oils/Omega Fatty Acids
            • Fish Oils
              • Cod Liver Oil
              • Other Fish Oils
            • Omega-3-6-9 (Fish and Non-Fish)
          • Glucosamine
          • Minerals
            • Calcium Supplements
            • Mineral Supplements
          • Probiotic Supplements
          • Protein Supplements
          • Other Non-Herbal/Traditional Dietary Supplements
            • Glutathione
            • Other Other Non-Herbal/Traditional Dietary Supplements
      • Paediatric Vitamins and Dietary Supplements
      • Tonics and Bottled Nutritive Drinks
      • Vitamins
        • Multivitamins
        • Single Vitamins
          • Vitamin A
          • Vitamin B
          • Vitamin C
          • Vitamin D
          • Vitamin E
          • Other Single Vitamins
    • Weight Management
      • Meal Replacement Slimming
      • OTC Obesity
      • Slimming Teas
      • Weight Loss Supplements
      • Other Slimming Products
    • Herbal/Traditional Products
      • Herbal/Traditional Topical Analgesics
      • Herbal/Traditional Calming and Sleeping Products
      • Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies
      • Herbal/Traditional Digestive Remedies
      • Herbal/Traditional Dermatologicals
      • Herbal/Traditional Medicinal Teas
      • Herbal/Traditional Smoking Cessation Aids
      • Herbal/Traditional Paediatric Dietary Supplements
      • Herbal/Traditional Dietary Supplements
      • Herbal/Traditional Tonics and Bottled Nutritive Drinks
    • Allergy Care
      • Allergy Eye Care
      • Antihistamines/Allergy Remedies (Systemic)
      • Paediatric Allergy Remedies
      • Topical Allergy Remedies/Antihistamines
    • Paediatric OTC Healthcare
      • Paediatric Analgesics
        • Paediatric Acetaminophen
        • Paediatric Aspirin
        • Paediatric Combination Products - Analgesics
        • Paediatric Diclofenac
        • Paediatric Dipyrone
        • Paediatric Ibuprofen
        • Paediatric Ketoprofen
        • Paediatric Naproxen
      • Paediatric Cough, Cold and Allergy Remedies
        • Paediatric Allergy Remedies
        • Paediatric Cough/Cold Remedies
      • Paediatric Digestive Remedies
        • Paediatric Diarrhoeal Remedies
        • Paediatric Indigestion and Heartburn Remedies
        • Paediatric Laxatives
        • Paediatric Motion Sickness Remedies
      • Paediatric Dermatologicals
      • Nappy (Diaper) Rash Treatments
      • Paediatric Vitamins and Dietary Supplements

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Format
  • Analysis by Positioning
  • Analysis by Type
  • Herbal/Traditional vs Standard
  • Smoking population - number of adult smokers
  • Smoking prevalence - % of adult population

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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