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Country Report

Consumer Health in the Philippines

Price: US$2,400

About this Report

EXECUTIVE SUMMARY

Consumer health sees moderate growth in 2012

The local consumer health market continued to see moderate growth in 2012 supported by the better economic performance and manufacturers’ investment in advertising. Both OTC and vitamins and dietary supplements reported a slight drop in sales compared to 2011. Even though Filipinos continue to self-medicate, OTC growth has been hampered by the deceleration of categories, such as eye care, ear care, and analgesics. On the other hand, sales of vitamins and dietary supplements also declined due to the popularity of lower-priced brands and competition from health and wellness products.

Filipinos evolve to become more health conscious

Local consumers are becoming more conscious about their health as evidenced by their preference for herbal/traditional products, investment in preventive medication, and participation in sports activities, such as running and cycling. Plant-based products are gaining significant popularity as they are considered a safer alternative to synthetic brands. Consumption of vitamins and dietary supplements is also boosted by Filipino consumers’ preference for preventive medication and a belief in “beauty from within.” Lastly, Filipinos are becoming more concerned about living an active lifestyle, which is also generating demand for sports nutrition and vitamins and dietary supplements.

United Laboratories strengthens its foothold in the market

Local stalwart United Laboratories remained the outright leader in the local consumer landscape. This company cornered one-third of consumer health retail value sales battling head-on with multinationals and other large players. United Laboratories also made further gains in 2012 by continuing to be aggressive in advertising and launching innovative new products and line extensions. The company’s brands, such as Alaxan, Biogesic, Medicol, Diatabs, Solmux and Ceelin, enjoy very strong brand equity among consumers due to their long standing presence in the country.

Parapharmacies/drugstores remains the major channel for consumer health

Consumer health distribution is mainly undertaken by parapharmacies/drugstores, which accounted for 40% of total retail value sales in 2012. Parapharmacies/drugstores is an important channel in both rural and urban areas carrying mostly OTC and some vitamins and dietary supplements. Filipinos buy more from these channels as chained brands, such as Watsons, Mercury Self-Serve and other independents expand their outlet networks to cover untapped areas.

Consumer health to see positive growth in medium term

The consumer health industry is expected to see better performance in the medium term. It is projected that sales CAGR will reach over 2% which is a recovery from review period. Vitamins and dietary supplements will continue to surpass OTC. Filipino consumers will be encouraged to purchase vitamins and dietary supplement products with the hope of improving their overall health, boost immune system, and enhance their physical appearance. On the other hand OTC will also see a recovery from the previous historic decline in market size. Large categories like cough, cold, and allergy (hay fever) remedies, digestive remedies, and analgesics will see moderate growth.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Consumer Health industry in Philippines with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Consumer Health industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Philippines for free:

The Consumer Health in Philippines market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Consumer Health in Philippines?
  • What are the major brands in Philippines?
  • What are the main trends in OTC Healthcare?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Table of Contents

Consumer Health in the Philippines - Industry Overview

EXECUTIVE SUMMARY

Consumer health sees moderate growth in 2012

Filipinos evolve to become more health conscious

United Laboratories strengthens its foothold in the market

Parapharmacies/drugstores remains the major channel for consumer health

Consumer health to see positive growth in medium term

KEY TRENDS AND DEVELOPMENTS

Generics gains more attention

Manufacturers invest in new product formats

Manufacturers’ promotional campaigns strengthen their foothold

New product variants cater to faster-paced lifestyles

Social media nurtures better manufacturer/consumer relationships

MARKET INDICATORS

  • Table 1 Consumer Expenditure on Health Goods and Medical Services 2007-2012
  • Table 2 Life Expectancy at Birth 2007-2012

MARKET DATA

  • Table 3 Sales of Consumer Health by Category: Value 2007-2012
  • Table 4 Sales of Consumer Health by Category: % Value Growth 2007-2012
  • Table 5 Consumer Health Company Shares 2008-2012
  • Table 6 Consumer Health Brand Shares 2009-2012
  • Table 7 Sales of Consumer Health by Distribution Format: % Analysis 2007-2012
  • Table 8 Sales of Consumer Health by Category and Distribution Format: % Analysis 2012
  • Table 9 Forecast Sales of Consumer Health by Category: Value 2012-2017
  • Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2012-2017

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventative medicine

Switches

SOURCES

  • Summary 1 Research Sources

Consumer Health in the Philippines - Company Profiles

Dermpharma Inc in Consumer Health (Philippines)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 Dermpharma Inc: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 3 Dermpharma Inc: Competitive Position 2012

Pascual Laboratories Inc in Consumer Health (Philippines)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Pascual Laboratories Inc: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 5 Pascual Laboratories Inc: Competitive Position 2012

Pediapharma Inc in Consumer Health (Philippines)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 6 Pediapharma Inc: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 7 Pediapharma Inc: Competitive Position 2012

Philusa Corp in Consumer Health (Philippines)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 8 Philusa Corp: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 9 Philusa Corp: Competitive Position 2012

United Laboratories Inc in Consumer Health (Philippines)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 10 United Laboratories Inc: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 11 United Laboratories Inc: Competitive Position 2012

Adult Mouth Care in the Philippines - Category Analysis

HEADLINES

TRENDS

SWITCHES

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 11 Sales of Adult Mouth Care: Value 2007-2012
  • Table 12 Sales of Adult Mouth Care: % Value Growth 2007-2012
  • Table 13 Adult Mouth Care Company Shares by Value 2008-2012
  • Table 14 Adult Mouth Care Brand Shares by Value 2009-2012
  • Table 15 Forecast Sales of Adult Mouth Care: Value 2012-2017
  • Table 16 Forecast Sales of Adult Mouth Care: % Value Growth 2012-2017

Analgesics in the Philippines - Category Analysis

HEADLINES

TRENDS

SWITCHES

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 17 Sales of Analgesics by Category: Value 2007-2012
  • Table 18 Sales of Analgesics by Category: % Value Growth 2007-2012
  • Table 19 Topical Analgesics/Anaesthetic by Format: % Value Breakdown 2007-2012
  • Table 20 Analgesics Company Shares by Value 2008-2012
  • Table 21 Analgesics Brand Shares by Value 2009-2012
  • Table 22 Forecast Sales of Analgesics by Category: Value 2012-2017
  • Table 23 Forecast Sales of Analgesics by Category: % Value Growth 2012-2017

Calming and Sleeping in the Philippines - Category Analysis

HEADLINES

TRENDS

SWITCHES

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 24 Sales of Calming and Sleeping: Value 2007-2012
  • Table 25 Sales of Calming and Sleeping: % Value Growth 2007-2012
  • Table 26 Calming and Sleeping Company Shares by Value 2008-2012
  • Table 27 Calming and Sleeping Brand Shares by Value 2009-2012
  • Table 28 Forecast Sales of Calming and Sleeping: Value 2012-2017
  • Table 29 Forecast Sales of Calming and Sleeping: % Value Growth 2012-2017

Cough, Cold and Allergy (Hay Fever) Remedies in the Philippines - Category Analysis

HEADLINES

TRENDS

SWITCHES

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 30 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2007-2012
  • Table 31 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2007-2012
  • Table 32 Sales of Decongestants by Category: Value 2007-2012
  • Table 33 Sales of Decongestants by Category: % Value Growth 2007-2012
  • Table 34 Sales of Paediatric Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2007-2012
  • Table 35 Sales of Paediatric Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2007-2012
  • Table 36 Cough, Cold and Allergy (Hay Fever) Remedies Company Shares by Value 2008-2012
  • Table 37 Cough, Cold and Allergy (Hay Fever) Remedies Brand Shares by Value 2009-2012
  • Table 38 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2012-2017
  • Table 39 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2012-2017

Dermatologicals in the Philippines - Category Analysis

HEADLINES

TRENDS

SWITCHES

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 40 Sales of Dermatologicals by Category: Value 2007-2012
  • Table 41 Sales of Dermatologicals by Category: % Value Growth 2007-2012
  • Table 42 Dermatologicals Company Shares by Value 2008-2012
  • Table 43 Dermatologicals Brand Shares by Value 2009-2012
  • Table 44 Hair Loss Treatments Brand Shares by Value 2009-2012
  • Table 45 Forecast Sales of Dermatologicals by Category: Value 2012-2017
  • Table 46 Forecast Sales of Dermatologicals by Category: % Value Growth 2012-2017

Digestive Remedies in the Philippines - Category Analysis

HEADLINES

TRENDS

SWITCHES

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 47 Sales of Digestive Remedies by Category: Value 2007-2012
  • Table 48 Sales of Digestive Remedies by Category: % Value Growth 2007-2012
  • Table 49 Digestive Remedies Company Shares by Value 2008-2012
  • Table 50 Digestive Remedies Brand Shares by Value 2009-2012
  • Table 51 Forecast Sales of Digestive Remedies by Category: Value 2012-2017
  • Table 52 Forecast Sales of Digestive Remedies by Category: % Value Growth 2012-2017

Ear Care in the Philippines - Category Analysis

HEADLINES

TRENDS

SWITCHES

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 53 Sales of Ear Care: Value 2007-2012
  • Table 54 Sales of Ear Care: % Value Growth 2007-2012
  • Table 55 Ear Care Company Shares by Value 2008-2012
  • Table 56 Ear Care Brand Shares by Value 2009-2012
  • Table 57 Forecast Sales of Ear Care: Value 2012-2017
  • Table 58 Forecast Sales of Ear Care: % Value Growth 2012-2017

Eye Care in the Philippines - Category Analysis

HEADLINES

TRENDS

SWITCHES

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 59 Sales of Eye Care by Category: Value 2007-2012
  • Table 60 Sales of Eye Care by Category: % Value Growth 2007-2012
  • Table 61 Standard Eye Care by Format: % Value Breakdown 2008-2012
  • Table 62 Standard Eye Care by Positioning: % Value Breakdown 2008-2012
  • Table 63 Eye Care Company Shares by Value 2008-2012
  • Table 64 Eye Care Brand Shares by Value 2009-2012
  • Table 65 Forecast Sales of Eye Care by Category: Value 2012-2017
  • Table 66 Forecast Sales of Eye Care by Category: % Value Growth 2012-2017

Herbal/Traditional Products in the Philippines - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 67 Sales of Herbal/Traditional Products: Value 2007-2012
  • Table 68 Sales of Herbal/Traditional Products: % Value Growth 2007-2012
  • Table 69 Herbal/Traditional Products Company Shares 2008-2012
  • Table 70 Herbal/Traditional Products Brand Shares 2009-2012
  • Table 71 Forecast Sales of Herbal/Traditional Products: Value 2012-2017
  • Table 72 Forecast Sales of Herbal/Traditional Products: % Value Growth 2012-2017

NRT Smoking Cessation Aids in the Philippines - Category Analysis

HEADLINES

TRENDS

SWITCHES

COMPETITIVE LANDSCAPE

PROSPECTS

Sports Nutrition in the Philippines - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 73 Sales of Sports Nutrition: Value 2007-2012
  • Table 74 Sales of Sports Nutrition: % Value Growth 2007-2012
  • Table 75 Sports Nutrition Company Shares 2008-2012
  • Table 76 Sports Nutrition Brand Shares 2009-2012
  • Table 77 Forecast Sales of Sports Nutrition: Value 2012-2017
  • Table 78 Forecast Sales of Sports Nutrition: % Value Growth 2012-2017

Vitamins and Dietary Supplements in the Philippines - Category Analysis

HEADLINES

TRENDS

VITAMINS

DIETARY SUPPLEMENTS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 79 Dietary Supplements: Brand Ranking by Positioning 2012
  • Table 80 Sales of Vitamins and Dietary Supplements by Category: Value 2007-2012
  • Table 81 Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2007-2012
  • Table 82 Multivitamin by Positioning 2007-2012
  • Table 83 Dietary Supplements by Positioning 2007-2012
  • Table 84 Vitamins and Dietary Supplements Company Shares by Value 2008-2012
  • Table 85 Vitamins and Dietary Supplements Brand Shares by Value 2009-2012
  • Table 86 Vitamins Brand Shares by Value 2009-2012
  • Table 87 Dietary Supplements Brand Shares by Value 2009-2012
  • Table 88 Forecast Sales of Vitamins and Dietary Supplements by Category: Value 2012-2017
  • Table 89 Forecast Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2012-2017

Weight Management in the Philippines - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 90 Sales of Weight Management: Value 2007-2012
  • Table 91 Sales of Weight Management: % Value Growth 2007-2012
  • Table 92 Weight Management Company Shares 2008-2012
  • Table 93 Weight Management Brand Shares 2009-2012
  • Table 94 Forecast Sales of Weight Management: Value 2012-2017
  • Table 95 Forecast Sales of Weight Management: % Value Growth 2012-2017

Wound Care in the Philippines - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 96 Sales of Wound Care by Category: Value 2007-2012
  • Table 97 Sales of Wound Care by Category: % Value Growth 2007-2012
  • Table 98 Wound Care Company Shares by Value 2008-2012
  • Table 99 Wound Care Brand Shares by Value 2009-2012
  • Table 100 Forecast Sales of Wound Care by Category: Value 2012-2017
  • Table 101 Forecast Sales of Wound Care by Category: % Value Growth 2012-2017

Segmentation

This market research report includes the following:

  • Consumer Health
    • OTC
      • Adult Mouth Care
      • Analgesics
        • Systemic Analgesics
          • Adult Analgesics
            • Acetaminophen
            • Aspirin
            • Combination Products - Analgesics
            • Diclofenac
            • Dipyrone
            • Ibuprofen
            • Ketoprofen
            • Naproxen
          • Paediatric Analgesics
            • Paediatric Acetaminophen
            • Paediatric Aspirin
            • Paediatric Combination Products - Analgesics
            • Paediatric Diclofenac
            • Paediatric Dipyrone
            • Paediatric Ibuprofen
            • Paediatric Ketoprofen
            • Paediatric Naproxen
        • Topical Analgesics/Anaesthetic
      • Calming and Sleeping
      • Cough, Cold and Allergy (Hay Fever) Remedies
        • Antihistamines/Allergy Remedies (Systemic)
        • Paediatric Cough, Cold and Allergy Remedies
          • Paediatric Allergy Remedies
          • Paediatric Cough/Cold Remedies
        • Combination Products - Cough, Cold and Allergy (Hay Fever) Remedies
        • Cough Remedies
        • Decongestants
          • Nasal Sprays
          • Oral Decongestants
          • Inhalant Decongestants
          • Decongestant Rubs
          • Nasal Decongestant Drops
          • Nasal Decongestant Plasters
        • Medicated Confectionery
        • Pharyngeal Preparations
      • Digestive Remedies
        • Paediatric Digestive Remedies
          • Paediatric Diarrhoeal Remedies
          • Paediatric Indigestion and Heartburn Remedies
          • Paediatric Laxatives
          • Paediatric Motion Sickness Remedies
        • Diarrhoeal Remedies
        • IBS Treatments
        • Indigestion and Heartburn Remedies
          • Antacids
          • Antiflatulents
          • Digestive Enzymes
          • H2 Blockers
          • Proton Pump Inhibitors
        • Laxatives
        • Motion Sickness Remedies
      • Ear Care
      • Emergency Contraception
      • Eye Care
        • Allergy Eye Care
        • Standard Eye Care
      • Dermatologicals
        • Medicated Shampoos
        • Topical Antifungals
        • Vaginal Antifungals
        • Hair Loss Treatments
        • Nappy (Diaper) Rash Treatments
        • Antiparasitics/Lice (Head and Body) Treatments
        • Antipruritics
        • Paediatric Dermatologicals
        • Cold Sore Treatments
        • Haemorrhoid Treatments
        • Topical Allergy Remedies/Antihistamines
        • Topical Germicidals/Antiseptics
      • NRT Smoking Cessation Aids
        • NRT Gum
        • NRT Inhalators
        • NRT Lozenges
        • NRT Patches
        • Other NRT
      • OTC Triptans
      • Wound Care
        • First Aid Kits
        • Sticking Plasters/Adhesive Bandages
        • Gauze, Tape and Other Wound Care
    • Sports Nutrition
      • Protein Products
        • Bars
        • Powder
        • RTD
        • Other Protein
      • Non-Protein Products
    • Vitamins and Dietary Supplements
      • Paediatric Vitamins and Dietary Supplements
      • Dietary Supplements
        • Combination Dietary Supplements
        • Herbal/Traditional Dietary Supplements
          • Combination Herbal/Traditional Dietary Supplements
          • Echinacea
          • Evening Primrose Oil
          • Garlic
          • Ginkgo Biloba
          • Ginseng
          • St John's Wort
          • Other Herbal/Traditional Dietary Supplements
            • Milk Thistle
            • Saw Palmetto
            • Other Other Herbal/Traditional Dietary Supplements
        • Non-Herbal Dietary Supplements
          • Co-Enzyme Q10
          • Combination Non-Herbal Dietary Supplements
          • Eye Health Supplements
          • Fish Oils/Omega Fatty Acids
            • Fish Oils
              • Cod Liver Oil
              • Other Fish Oils
            • Omega-3-6-9 (Fish and Non-Fish)
          • Glucosamine
          • Minerals
            • Calcium Supplements
            • Mineral Supplements
          • Probiotic Supplements
          • Protein Supplements
          • Royal Jelly
          • Sam-E
          • Other Non-Herbal Dietary Supplements
            • Glutathione
            • Other Other Non-Herbal Dietary Supplements
      • Tonics and Bottled Nutritive Drinks
      • Vitamins
        • Multivitamins
        • Single Vitamins
          • Vitamin A
          • Vitamin B
          • Vitamin C
          • Vitamin D
          • Vitamin E
          • Other Single Vitamins
    • Weight Management
      • Meal Replacement Slimming
      • OTC Obesity
      • Slimming Teas
      • Weight Loss Supplements
      • Other Slimming Products
    • Herbal/Traditional Products
      • Herbal/Traditional Analgesics
      • Herbal/Traditional Calming and Sleeping Products
      • Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies
      • Herbal/Traditional Digestive Remedies
      • Herbal/Traditional Dermatologicals
      • Herbal/Traditional Medicinal Teas
      • Herbal/Traditional Smoking Cessation Aids
      • Herbal/Traditional Paediatric Dietary Supplements
      • Herbal/Traditional Dietary Supplements
      • Herbal/Traditional Tonics and Bottled Nutritive Drinks
    • Allergy Care
      • Allergy Eye Care
      • Antihistamines/Allergy Remedies (Systemic)
      • Paediatric Allergy Remedies
      • Topical Allergy Remedies/Antihistamines
    • Paediatric Consumer Health
      • Paediatric Analgesics
        • Paediatric Acetaminophen
        • Paediatric Aspirin
        • Paediatric Combination Products - Analgesics
        • Paediatric Diclofenac
        • Paediatric Dipyrone
        • Paediatric Ibuprofen
        • Paediatric Ketoprofen
        • Paediatric Naproxen
      • Paediatric Cough, Cold and Allergy Remedies
        • Paediatric Allergy Remedies
        • Paediatric Cough/Cold Remedies
      • Paediatric Digestive Remedies
        • Paediatric Diarrhoeal Remedies
        • Paediatric Indigestion and Heartburn Remedies
        • Paediatric Laxatives
        • Paediatric Motion Sickness Remedies
      • Paediatric Dermatologicals
      • Nappy (Diaper) Rash Treatments
      • Paediatric Vitamins and Dietary Supplements

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market sizes
  • Company shares
  • Brand shares
  • Distribution
  • Analysis by format
  • Analysis by positioning
  • Herbal/traditional vs standard
  • Pricing
  • Smoking population - number of adult smokers
  • Smoking prevalence - % of adult population

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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