Consumer Health/OTC Healthcare industry and market research, statistics, market share

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Country Report

Wound Care in Mexico

Wound care is a mature category, but still increased by 4% in current value terms in 2012. It has low rates of new product technology and delivery format. The main innovations generally come in the form of new characters on adhesive bandages for ...

Feb 2013 | US$900| Add to cart | View details ›

Country Report

Wound Care in the United Arab Emirates

Maturity in sticking plasters/adhesive bandages resulted in sluggish growth for overall wound care in 2011. Sticking plasters/adhesive bandages accounted for close to 100% of volume sales in the year and saw just 1% volume growth. Sales growth in ...

Feb 2013 | US$900| Add to cart | View details ›

Country Report

Wound Care in Romania

Value growth in 2010 stemmed from the improved quality of wound treatments and unit price increases, supported by rising household incomes. Sticking plasters are among the few consumer healthcare products which have a strong presence in large grocery...

Nov 2012 | US$900| Add to cart | View details ›

Country Report

Wound Care in Saudi Arabia

Strong marketing support from leading player Johnson & Johnson continued to drive growth at the end of the review period. From 2009 onwards, this player invested in frequent TV advertising for value-added variants from its Band-Aid range such as ...

Nov 2012 | US$900| Add to cart | View details ›

Country Report

Wound Care in Egypt

Wound care continued to be hindered by the widespread sale of single plasters in chemists/pharmacies. These outlets typically sell cheap unpackaged plasters singly, with consumers purchasing these products according to need. With widespread poverty ...

Nov 2012 | US$900| Add to cart | View details ›

Country Report

Wound Care in Croatia

Wound care current retail value sales fell by 1% to HRK11.4 million in 2011. Volume sales, however, increased to surpass 7 million units.

Oct 2012 | US$900| Add to cart | View details ›

Country Report

Wound Care in Slovenia

The rising number of small children in the population and more active lifestyles amongst almost all the population influenced sales of wound care products, particularly sticking plasters, which due to product modifications, successfully replaced ...

Oct 2012 | US$900| Add to cart | View details ›

Country Report

Wound Care in Kenya

First aid kits are accorded due importance, particularly due to a lot of sporting activity such as amongst high schools and universities, as well as disaster management. Organisations such as the St. John Ambulance and the Red Cross particularly form...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Wound Care in Pakistan

This category continued to grow alongside the growth of the literacy rate in the country, and also doctors spreading the word about these products, particularly in rural areas, had a significant impact on demand. Moreover, people are increasingly ...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Wound Care in Portugal

Sales driven by private label characterised the wound care category in 2011. The deep economic crisis in Portugal as well as the limited display space in major distribution channels dedicated to branded items were crucial for an increase of private ...

Sep 2012 | US$900| Add to cart | View details ›