Consumer Health/OTC Healthcare industry and market research, statistics, market share

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Country Report

Calming and Sleeping in Austria

The growing number of working people in Austria is leading to an increasing number suffering from stress. Just as in other Western European countries, a faster pace of life and longer working hours, with more time spent in the office, are leading to ...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Cough, Cold and Allergy (Hay Fever) Remedies in Austria

The category of cough, cold and allergy remedies was influenced by a strong flu season over 2010/2011. According to trade press, there were roughly 93,000 people infected with flu in the first two weeks of 2011 alone. With the growing willingness of ...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Digestive Remedies in Austria

The category of digestive remedies was influenced by two closely-linked factors in 2011. Firstly the increasingly busy lifestyles of Austrian consumers lead to rising levels of stress and lack of time. This led an increase in irregular and unhealthy ...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Ear Care in Austria

Growing health concerns among Austrians are impacting the ear care category in Austria. Due to rising health awareness consumers are increasingly opting to buy effective products that treat only specific areas and ailments. Austrians are particularly...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Emergency Contraception in Austria

The good performance of emergency contraception was influenced by two important factors in 2011. Firstly, the perceptions and attitudes of Austrians towards contraception have changed significantly over the last decade. Nowadays Austrians have more ...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Eye Care in Austria

The category of eye care was influenced by two main factors in 2011. The growing number of working Austrians, especially those working in an office led to an increase in the number of people with dry eye syndrome. Greater exposure to computer ...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Herbal/Traditional Products in Austria

The category of herbal/traditional products was greatly influenced by the overall health and wellness trend. The consumers opt for healthier lifestyles and within this they focus on products that contain natural ingredients. With the growing ...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Medicated Skin Care in Austria

The category of medicated skin care was influenced by rising health awareness among Austrian consumers as well as their positive attitude towards beauty and personal appearance. Consumers in Austria are starting to pay increasing attention to their ...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

NRT Smoking Cessation Aids in Austria

The category of NRT smoking cessation aids was influenced by two important factors. Firstly, the general trend towards health and wellness is impacting the growing number of Austrians who opt for healthier lifestyles. Consequently, the number of ...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Consumer Health in Austria

The overall consumer health market saw a good performance in 2011. The positive attitudes of Austrians towards self-medication significantly contributed to good sales of consumer health products. In addition, the growing health concerns as well as ...

Jul 2012 | US$2,400| Add to cart | View details ›