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Country Report

Ear Care in Belgium

As a non-essential product, and due to renewed competition from cotton buds, ear care was affected by increasing price sensitivity among consumers.

Jun 2012 | US$900| Add to cart | View details

Country Report

Emergency Contraception in Belgium

In 2011, various figures circulated about the number of terminations per year, in the region of 14,000. As a result there was still room for growth of both Rx and OTC emergency contraception products. OTC emergency contraception products did well ...

Jun 2012 | US$900| Add to cart | View details

Country Report

Eye Care in Belgium

Cases of conjunctivitis took off during the first months of 2011 thanks to a warm spring but dropped drastically during the wet summer, which limited the distribution of pollen. As a result, allergy eye care declined by 3% in current value terms in ...

Jun 2012 | US$900| Add to cart | View details

Country Report

Herbal/Traditional Products in Belgium

Some players interviewed spoke of the “calm before the storm”, others said 2011 was a good year for sales of herbal/traditional products. On the one hand, the imminent settlement of the European legislation regarding functional claims and dietary ...

Jun 2012 | US$900| Add to cart | View details

Country Report

Medicated Skin Care in Belgium

Many products in medicated skin care are not considered crucial by consumers or face competition from reimbursed Rx products. Thus, sales of medicated skin care were affected directly by the economic crisis that hampered self-medication in this ...

Jun 2012 | US$900| Add to cart | View details

Country Report

NRT Smoking Cessation Aids in Belgium

The most notable event of 2011 was the extension of the partial ban on smoking in restaurants and public places to the last bastions of horeca, namely cafés/bars and nightclubs. In early 2011, players in the category feared that the absence of ...

Jun 2012 | US$900| Add to cart | View details

Country Report

Consumer Health in Belgium

After the slowdown of 2010, sales of consumer health products recovered slightly in 2011. Nonetheless, many players were disappointed as growth remained below-average compared with the CAGR of the review period. This stemmed from a limited number of ...

Jun 2012 | US$2,400| Add to cart | View details

Country Report

Sports Nutrition in Belgium

Due to the non-essential image of sports nutrition, a new financial crisis in 2011 could have been bad for the category. While manufacturers were resilient in terms of innovation and advertising and retailers ordered and stocked less in 2011 than in ...

Jun 2012 | US$900| Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Belgium

Opinions differ on the fortunes of vitamins and dietary supplements, and depend on the performance of brands. For the most optimistic, the crisis of 2009/10 interrupted several years of impressive growth but was followed by recovery. For others, the ...

Jun 2012 | US$900| Add to cart | View details

Country Report

Weight Management in Belgium

Weight management was governed by a new approach in 2011, namely weight control instead of weight loss. While a growing number of advocates and promoters (nutritionists and even women’s magazines) question diets, many Belgians wish to eat a healthier...

Jun 2012 | US$900| Add to cart | View details

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