Consumer Health/OTC Healthcare industry and market research, statistics, market share

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Country Report

Sports Nutrition in Bulgaria

Imported brands are the most popular in sports nutrition in Bulgaria, with local producers very few in number and largely unknown. The number of consumers in the category remains limited but nonetheless, products of all formats and ingredients can be...

Mar 2012 | US$900| Add to cart | View details ›

Country Report

Vitamins and Dietary Supplements in Bulgaria

Over the review period the Bulgarian vitamins and dietary supplements market grew quite quickly, due to increasing disposable incomes of Bulgarians and their growing concern for healthy lifestyles and illness prevention. Manufacturers responded to ...

Mar 2012 | US$900| Add to cart | View details ›

Country Report

Weight Management in Bulgaria

Walmark sro and United Traders OOD have been competing in the last few years of the review period with their most popular products Clarinol 1000 and Regulavit, respectively. United Traders lost leadership in 2007 to Walwark, but then recovered it in ...

Mar 2012 | US$900| Add to cart | View details ›

Country Report

Wound Care in Bulgaria

Wound care showed good growth over the review period due to organic market growth and constant product diversification. However, the inconsistency of growth rates over the review period is an indication of the effect of the global financial crisis ...

Mar 2012 | US$900| Add to cart | View details ›

Country Report

Adult Mouth Care in Bulgaria

The category generated 8% growth in current value terms in 2011. The limited popularity of OTC adult mouth care is due to a large extent to the intense competition from the beauty and personal care market, which offers more sophisticated products ...

Mar 2012 | US$900| Add to cart | View details ›

Country Report

Analgesics in Bulgaria

Systemic analgesics remain the most popular OTC analgesics type on the Bulgarian market, and the most popular product among them is Analgin, which has been a favourite of Bulgarians since its launch in 1954. Furthermore, for years it was the only ...

Mar 2012 | US$900| Add to cart | View details ›

Country Report

Calming and Sleeping in Bulgaria

Sales of calming and sleeping products grew by 9% in current value terms in 2011. The best-sellers in the category were the popular Validol, Valerian and Glog-Menta-Valeriana brands. The use of calming and sleeping products was stimulated by the ...

Mar 2012 | US$900| Add to cart | View details ›

Country Report

Cough, Cold and Allergy (Hay Fever) Remedies in Bulgaria

The Mucosolvan cough remedy was the most popular product in cough, cold and allergy remedies in 2011, followed by Fervex and Tylol Hot. All aforementioned products except Mucosolvan are cold remedies in the form of a hot drink, which has become the ...

Mar 2012 | US$900| Add to cart | View details ›

Country Report

Digestive Remedies in Bulgaria

Due to increasingly hectic lifestyles, and healthy lifestyles still being perceived as “trendy” and not particularly essential, many Bulgarians still do not pay enough attention to their eating habits, which are traditionally poor: typically ...

Mar 2012 | US$900| Add to cart | View details ›

Country Report

Ear Care in Bulgaria

Ear care sales were stable in 2011 and even registered growth of 7% in current value terms. The review period as a whole has shown a relatively low level of sales due to the limited number of OTC products available on the market and the strong ...

Mar 2012 | US$900| Add to cart | View details ›