Consumer Health/OTC Healthcare industry and market research, statistics, market share

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Country Report

Calming and Sleeping in Croatia

Calming and sleeping current retail value sales fell by 1% to HRK17 million in 2011. The popularity of herbal/traditional products continued to increase strongly throughout the review period, with such products accounting for some 69% of overall ...

Oct 2012 | US$900| Add to cart | View details ›

Country Report

Cough, Cold and Allergy (Hay Fever) Remedies in Croatia

The increase in the availability of cough, cold and allergy (hay fever) remedies in chemists/pharmacies and intensive advertising of leading brands had a positive influence on keeping sales from stronger decline

Oct 2012 | US$900| Add to cart | View details ›

Country Report

Digestive Remedies in Croatia

There were no changes in average unit prices within digestive remedies during 2011, with one exception being the modest increase in the unit price of Paediatric digestion remedies. Competition between leading players in Paediatric digestive remedies ...

Oct 2012 | US$900| Add to cart | View details ›

Country Report

Ear Care in Croatia

Ear care current retail value sales fell by a further 1% in 2011. Croatian consumers are becoming increasingly likely to opt for Rx products rather than OTC ear care variants. This is especially true for elderly people, who remain the key consumers ...

Oct 2012 | US$900| Add to cart | View details ›

Country Report

Eye Care in Croatia

Eye care current retail value sales marginally decreased in 2011 – a performance which represents a recovery from 2010 when decline was 5%. Further market developments are expected to produce more positive figures over the forecasted period.

Oct 2012 | US$900| Add to cart | View details ›

Country Report

Herbal/Traditional Products in Croatia

Croatian consumers tend to place a high degree of value on products made from natural ingredients as they perceive them as causing fewer side effects.

Oct 2012 | US$900| Add to cart | View details ›

Country Report

Medicated Skin Care in Croatia

There were no major changes regarding average unit prices within medicated skin care in Croatia during 2011 following the somewhat surprising growth recorded in average unit prices in the area during 2010.

Oct 2012 | US$900| Add to cart | View details ›

Country Report

NRT Smoking Cessation Aids in Croatia

Since Croatia’s controversial public smoking ban was rigorously introduced in 2008, several new modifications have been made. Until 2011, almost all proprietors of non-state establishments continued to allow smoking on their premises. However, due to...

Oct 2012 | US$900| Add to cart | View details ›

Country Report

Sports Nutrition in Croatia

The bulk of sports nutrition users in Croatia are younger consumers and tend to be either active fitness fanatics or athletic sports enthusiasts.

Oct 2012 | US$900| Add to cart | View details ›

Country Report

Vitamins and Dietary Supplements in Croatia

Over the review period, declining disposable incomes helped to fuel growth in this area as many consumers felt they needed to compensate for the fact that they were unable to afford a healthy diet by taking vitamins.

Oct 2012 | US$900| Add to cart | View details ›