Consumer Health/OTC Healthcare industry and market research, statistics, market share

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Country Report

Vitamins and Dietary Supplements in Mexico

The increased emphasis on preventive healthcare continued to be amongst the key drivers of demand for vitamins and dietary supplements in Mexico in 2012. This is a country in which many people have unhealthy diets and try to compensate for their poor...

Feb 2013 | US$900| Add to cart | View details ›

Country Report

Weight Management in Mexico

Sedentary and busy, stressful lifestyles, combined with poor eating habits, are causing many Mexicans to become overweight. According to a recent study by the OECD, Mexico has the second largest obese population after the US; thus obesity is ...

Feb 2013 | US$900| Add to cart | View details ›

Country Report

Wound Care in Mexico

Wound care is a mature category, but still increased by 4% in current value terms in 2012. It has low rates of new product technology and delivery format. The main innovations generally come in the form of new characters on adhesive bandages for ...

Feb 2013 | US$900| Add to cart | View details ›

Country Report

Adult Mouth Care in Mexico

The consumption of adult mouth care products is usually the result of a dental visit or doctor’s recommendation. Given that only a small percentage of the Mexican population regularly visits a dentist, this category remains quite small; something ...

Feb 2013 | US$900| Add to cart | View details ›

Country Report

Analgesics in Mexico

The analgesics category is relatively stable, with the majority of sales held by the largest and most established brands. As a result, brands seek to differentiate themselves not only through extensive television advertising, but also through social ...

Feb 2013 | US$900| Add to cart | View details ›

Country Report

Calming and Sleeping in Mexico

Insomnia is becoming an important problem amongst the Mexican population, mainly in large cities. Much of the blame for this can be placed on long commutes, which can be 1-2 hours each way, causing very high levels of stress.

Feb 2013 | US$900| Add to cart | View details ›

Country Report

Cough, Cold and Allergy (Hay Fever) Remedies in Mexico

Cough, cold and allergy (hay fever) remedies is highly influenced by television advertising campaigns and advertisements at points of sale. Extreme growth in this category was experienced mainly after 2010, when Mexican legislation banned the sale of...

Feb 2013 | US$900| Add to cart | View details ›

Country Report

Dermatologicals in Mexico

During 2012 dermatologicals grew by 4% in current value terms. Genomma Lab, which leads the category, ran a very aggressive and continuous campaign which included educational television announcements regarding the dangers of the diseases that its ...

Feb 2013 | US$900| Add to cart | View details ›

Country Report

Digestive Remedies in Mexico

Due to the nature and ingredients of Mexican food (greasy and spicy, which leads to heartburn and upset stomachs), digestive remedies is a category which is particularly popular amongst Mexicans. It is expected to continue growing and to be ...

Feb 2013 | US$900| Add to cart | View details ›

Country Report