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Country Report

Calming and Sleeping in Denmark

Calming and sleeping products recorded a 3% current value decline in 2011. Although insomnia and stress related illnesses are very common in Denmark, sales of calming and sleeping products have suffered from increasing warnings related to the side ...

Mar 2012 | US$900| Add to cart | View details

Country Report

Cough, Cold and Allergy (Hay Fever) Remedies in Denmark

Cough, cold and allergy (hay fever) remedies grow by 3% in current terms to reach sales of DKr531 million in 2011. Sales were driven by growing numbers of people suffering from coughs and colds and increased numbers of allergy cases. However, the ...

Mar 2012 | US$900| Add to cart | View details

Country Report

Digestive Remedies in Denmark

Digestive remedies recorded 1% current value growth in 2011 to reach sales of DKr358 million. Busy lifestyles meant increased numbers of people suffering from stress-related problems, which in turn resulted in growing sales of proton pump inhibitors,...

Mar 2012 | US$900| Add to cart | View details

Country Report

Ear Care in Denmark

Despite the interest in good health, ear care remains a marginal category. OTC ear care products are usually limited to ear drops to keep the ear canals clear from ear wax and there are only a few brands of such products available. Only a limited ...

Mar 2012 | US$900| Add to cart | View details

Country Report

Emergency Contraception in Denmark

Emergency contraception grew by 2% in current terms to reach sales of DKr11 million in 2011. Casual attitudes to sexual intercourse was one of the factors supporting the demand for emergency contraception. These attitudes are perhaps linked to ...

Mar 2012 | US$900| Add to cart | View details

Country Report

Eye Care in Denmark

Eye care increased by 1% in current terms to reach DKr68 million in 2011. Growth was mainly due to the increasing occurrence of dry eye symptoms and allergies mainly caused by modern lifestyles. People spend more time indoors in front of TVs or ...

Mar 2012 | US$900| Add to cart | View details

Country Report

Herbal/Traditional Products in Denmark

Herbal/traditional products recorded a 1% decrease in 2011 taking sales to DKr436 million. The decline was mainly due to negative publicity herbal/traditional products received towards the end of the review period. Danish consumers were increasingly ...

Mar 2012 | US$900| Add to cart | View details

Country Report

Medicated Skin Care in Denmark

Medicated skin care grew by 1% in 2011 to reach sales of DKr144 million. The positive growth stemmed from consumers’ increasing willingness to self-medicate and cure their skin problems independently, rather than visit a doctor. Some consumers are ...

Mar 2012 | US$900| Add to cart | View details

Country Report

NRT Smoking Cessation Aids in Denmark

Social acceptance of smoking and legislation has become less tolerant towards smoking in Denmark. An increasing number of restrictions prohibit smoking in public places and governments are funding major public health campaigns that make the dangers ...

Mar 2012 | US$900| Add to cart | View details

Country Report

Consumer Health in Denmark

Value sales of consumer health increased slightly in Denmark in 2011. In comparison to 2010, the market registered a stronger growth rate. With the more favourable economic context, demand was in general slightly higher. Even though consumer health ...

Mar 2012 | US$2,400| Add to cart | View details

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