Consumer Health/OTC Healthcare industry and market research, statistics, market share

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Country Report

Adult Mouth Care in Estonia

Adult mouth care increased by 4% in current value terms in 2011 as sales reached EUR0.17 million. Adult mouth care experienced significant decline during the crisis years as consumers attempted to reduce their costs on non-essential products. ...

Mar 2012 | US$900| Add to cart | View details ›

Country Report

Analgesics in Estonia

Analgesics displayed 3% current value growth as sales reached EUR8 million in 2011. Analgesics remains relatively popular in Estonia because it has acquired a miracle drug status in Estonia and many people believe that analgesics can help to relieve ...

Mar 2012 | US$900| Add to cart | View details ›

Country Report

Calming and Sleeping in Estonia

Calming and sleeping products witnessed current value growth of 4% in 2011, with sales reaching EUR0.34 million. Consumers stopped trading down and began to value more quality than low prices. This was due to growing purchasing power and improving ...

Mar 2012 | US$900| Add to cart | View details ›

Country Report

Cough, Cold and Allergy (Hay Fever) Remedies in Estonia

Cough, cold and allergy (hay fever) remedies recorded a strong performance as current value sales increased by 6% to reach EUR9.5 million in 2011. The winter at the beginning of 2011 was very snowy and cold, which led to an increase in demand for ...

Mar 2012 | US$900| Add to cart | View details ›

Country Report

Digestive Remedies in Estonia

Digestive remedies value sales increased by 4% to reach EUR3.5 million in 2011. Overall economic improvements allowed consumers to marginally trade up in digestive remedies and most of the segments posted a strong performance. Furthermore, for the ...

Mar 2012 | US$900| Add to cart | View details ›

Country Report

Ear Care in Estonia

Ear care recorded 6% current value growth in 2011 with sales remaining at EUR0.03 million. Ear care is a very small category and 6% gain in value sales is rather marginal. The growth was influenced by consumers’ rising purchasing power and previously...

Mar 2012 | US$900| Add to cart | View details ›

Country Report

Emergency Contraception in Estonia

Emergency contraception current value sales increased by 5% with value sales reaching EUR0.5 million in 2011. Emergency contraception posted a very strong performance after the economic crisis ended and consumer purchasing power rose for the first ...

Mar 2012 | US$900| Add to cart | View details ›

Country Report

Eye Care in Estonia

Eye care grew by 5% in current value terms to record sales of EUR0.7 million in 2011 in Estonia. Instead of saving money and reducing expenditure, consumers started to pay more attention to their health, which in turn increased the purchase of eye ...

Mar 2012 | US$900| Add to cart | View details ›

Country Report

Herbal/Traditional Products in Estonia

Herbal/traditional products value sales rose by 4% as EUR3.4 million sales were recorded in 2011 in Estonia. The economic situation improved rapidly during 2011 and it also led to an increase in salaries. Consumers started opting for healthier ...

Mar 2012 | US$900| Add to cart | View details ›

Country Report

Medicated Skin Care in Estonia

Medicated skin care witnessed current value growth of 5% to reach EUR1.6 million in 2011 due to increased consumption. Consumers purchased medicated skin care products more freely in 2011 because of increased economic confidence increased as the ...

Mar 2012 | US$900| Add to cart | View details ›