Consumer Health/OTC Healthcare industry and market research, statistics, market share

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Country Report

Analgesics in Georgia

Two major retail pharmacy leaders of Georgia – PSP Group and Aversi-Pharma Ltd constantly expanded their networks of chemists/pharmacies over the review period. These retailers also expand their presence in healthcare, opening new clinics and ...

May 2012 | US$900| Add to cart | View details ›

Country Report

Calming and Sleeping in Georgia

In 2011, in calming and sleeping, most major players (Tbilkhimpharm, GM Pharmaceuticals Ltd (GMP), Aversi-Rational Ltd and Aventis SA) managed to significantly increase their value share. They in total control 65% value share of overall sales, which ...

May 2012 | US$900| Add to cart | View details ›

Country Report

Cough, Cold and Allergy (Hay Fever) Remedies in Georgia

In 2010, cough, cold and allergy (hay fever) remedies in Georgia was led by the brand Salbutamol from Hasco-Lek SA, which provided Hasco-Lek SA with the second position overall in this category. However, in 2011, efforts by the local manufacturer GM ...

May 2012 | US$900| Add to cart | View details ›

Country Report

Digestive Remedies in Georgia

In Georgia, traditional food is heavy with high fat content, sharp seasonings, and flour products. This, of course, influences the need for digestive remedies – particularly digestive enzymes (Mezym, Panzinorm Forte etc). In the summer season ...

May 2012 | US$900| Add to cart | View details ›

Country Report

Ear Care in Georgia

In 2011, ear care did not witness any changes, with existing players maintaining their positions. Neither external, nor internal environmental issues affected sales significantly. Local manufacturer Aversi-Rational Ltd however managed to erode some ...

May 2012 | US$900| Add to cart | View details ›

Country Report

Emergency Contraception in Georgia

Richter Gedeon Nyrt finally became the only player present in 2011 in emergency contraception in Georgia. There is thus little incentive for Richter Gedeon to push for a stronger share through investment in marketing and new product development. ...

May 2012 | US$900| Add to cart | View details ›

Country Report

Eye Care in Georgia

In general, increased attention toward eye care products, with consumers taking better care of their eyes, is crucial for certain working conditions. Computer usage is expected to increase dramatically, both in terms of frequency and the number of ...

May 2012 | US$900| Add to cart | View details ›

Country Report

Herbal/Traditional Products in Georgia

In Georgia, herbal/traditional products have traditionally experienced high popularity traditionally. Flora of Georgiais rich with medical herbs, and consumers are very loyal to those products based on familiar herbs. An important role in promoting ...

May 2012 | US$900| Add to cart | View details ›

Country Report

Medicated Skin Care in Georgia

Consumer awareness is promoted by stronger advertising for many products, both from OTC medicated skin care and from cosmetic skin care players. In addition, the leading chains in chemists/pharmacies, such as Aversi, PSP and Pharmadepot, often ...

May 2012 | US$900| Add to cart | View details ›

Country Report

Sports Nutrition in Georgia

Until 2011, sales of sports nutrition in Georgia were irregular and looked more like a trial. In 2011, the offer remained small with only several brands present, and only in the segments of powder and non-protein products with total value sales ...

May 2012 | US$900| Add to cart | View details ›