Consumer Health/OTC Healthcare industry and market research, statistics, market share

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Country Report

Calming and Sleeping in Guatemala

Use of OTC calming and sleeping products is limited in the country. The total market size of this category is GTQ850,800, making it one of the smallest categories in the consumer health market in the country. This market size was reached in 2011 ...

May 2012 | US$900| Add to cart | View details ›

Country Report

Cough, Cold and Allergy (Hay Fever) Remedies in Guatemala

In 2011 cough, cold and allergy (hay fever) remedies reached GTQ103 million in current value sales after experiencing growth of 6%. The category is one of the largest in the total consumer health market in the country, accounting for 20% of total ...

May 2012 | US$900| Add to cart | View details ›

Country Report

Digestive Remedies in Guatemala

In 2011, digestive remedies grew by 13% to GTQ46 million in terms of current value sales. Performance among digestive remedies is benefited by poor eating habits, stress and poor sanitary conditions. Water quality is also a major issue causing people...

May 2012 | US$900| Add to cart | View details ›

Country Report

Ear Care in Guatemala

Current value sales grew by 13% to GTQ1 million in 2011. This is one of the smallest OTC categories in the country. It is not common for customers to buy OTC ear care. Instead, they will most likely refer to a health specialist who will then ...

May 2012 | US$900| Add to cart | View details ›

Country Report

Eye Care in Guatemala

Eye care is a very small category in the overall consumer healthcare market, accounting for around GTQ1 million in current value terms. In 2011 the category grew by 7%. Growth in eye care can be explained by two main reasons. The first is that it is ...

May 2012 | US$900| Add to cart | View details ›

Country Report

Herbal/Traditional Products in Guatemala

In 2011, current value sales of herbal/traditional products grew by 11% to GTQ33 million. The category’s performance is mainly boosted by herbal cough, cold and allergy (hay fever) remedies together with herbal/traditional vitamins and dietary ...

May 2012 | US$900| Add to cart | View details ›

Country Report

Medicated Skin Care in Guatemala

Current value sales of medicated skin care reached GTQ15 million in 2011 after a 10% increase in current value terms. Topical antifungals was the largest subcategory, accounting for 40% of total current value sales. Medicated skin care consists of ...

May 2012 | US$900| Add to cart | View details ›

Country Report

NRT Smoking Cessation Aids in Guatemala

In 2011 NRT smoking cessation aids grew by 6% to GTQ4 million in current value terms. Although growth is still important, it was affected by decreasing unit prices mainly coming from gum formats. In 2009 the Guatemalan Congress passed a smoking ban ...

May 2012 | US$900| Add to cart | View details ›

Country Report

Consumer Health in Guatemala

In 2011, consumer health products continued to perform strongly, especially when compared to the review period as a whole. Sales have stabilised and are not experiencing the large jumps that were seen in some categories in 2010 as Guatemala recovered...

May 2012 | US$2,400| Add to cart | View details ›

Country Report

Sports Nutrition in Guatemala

Current value sales of sports nutrition grew by 6% to GTQ15 million in 2011. The category continues to gain importance in Guatemala, especially among younger men who are more concerned with their physical appearance and health. Sports nutrition ...

May 2012 | US$900| Add to cart | View details ›