Consumer Health/OTC Healthcare industry and market research, statistics, market share

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Global Briefing

Selling Health: Trends in Marketing and Advertising

Selling consumer health is seeing an impressive transformation thanks to the explosion of digital media. Although the main marketing principles remain the same, the communication platform is moving to new and innovative channels. Advertisers and ...

Jan 2013 | US$2,000| Add to cart | View details ›

Global Briefing

Consumer Health: Trends, Developments and Prospects

Consumer health is flourishing under the influence of key demographic, regulatory, public health and corporate trends. Ageing populations offer a growing customer base, as does widespread urbanisation in developing markets. More regulatory oversight ...

Jun 2012 | US$2,000| Add to cart | View details ›

Global Briefing

The Art of Positioning Dietary Supplements

Dietary supplements are a key area of growth in the consumer health market. Companies are reaping the financial rewards of consumer interest in preventative health through the launch of a wider array of novel and affordable supplements. Positioning ...

May 2012 | US$2,000| Add to cart | View details ›

Global Briefing

New Product Developments in Consumer Health

Consumer health innovation is thriving, for example with novel and convenient delivery formats that integrate into consumers' fast-paced lifestyles. Global demographic shifts are driving demand for targeted products, and emerging markets are the ...

Apr 2012 | US$2,000| Add to cart | View details ›

Global Briefing

Regional Overview: Consumer Health Trends in Asia Pacific

Asia Pacific continues to deliver a wealth of growth prospects for consumer health companies and organisations. A large consumer base and untapped demand for self-care options create significant expansion opportunities for domestic, regional and ...

Mar 2012 | US$2,000| Add to cart | View details ›

Global Briefing

Corporate Strategies in Consumer Health

Euromonitor International examines the companies, brands and strategies that shaped the consumer health industry in 2011. This corporate strategies briefing will also highlight the issues facing the industry in the near future, examine the industry's...

Feb 2012 | US$2,000| Add to cart | View details ›

Global Briefing

Forecast Revisit 2011-2012: Consumer Health

The global consumer health market experienced several changes in 2011. In conjunction with its new 2012 forecast release, Euromonitor International provides additional insight on the regulatory, scientific, economic, industry and public health trends...

Feb 2012 | US$2,000| Add to cart | View details ›

Global Briefing

Keeping Our Children Healthy: A Review of Paediatric Care

Contrary to popular belief, keeping children healthy is not that easy. Intensifying regulatory oversight and concerns regarding proper health literacy among adults have created additional burdens on paediatric health. Moreover, the child population ...

Jan 2012 | US$2,000| Add to cart | View details ›

Global Briefing

Understanding Weight Management in 2011 and Beyond

The obesity epidemic is placing a financial burden on governments, employers, health practitioners and individuals. As unhealthy foods and beverages increase sales, people find it harder to fight cravings and control their weight. Finding a cure to ...

Oct 2011 | US$2,000| Add to cart | View details ›

Global Briefing

Generic Drugs in Consumer Health Global Overview 2011

Generic drugs are usually associated with prescription (Rx) drugs; however, they are infiltrating the consumer health landscape via “branded generics” and private label across the world. Significant competitive pressures, along with an increasing ...

Jul 2011 | US$2,000| Add to cart | View details ›