Consumer Health/OTC Healthcare industry and market research, statistics, market share

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Country Report

Calming and Sleeping in Italy

Calming and sleeping recorded growth of 3% in current value terms in 2011, with sales reaching €20 million. The prevalence of sleep problems, particularly insomnia, is increasing, with Italians leading busier lifestyles and experiencing more stress, ...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Ear Care in Italy

Ear care remained fairly steady in 2011, recording an increase of 1% in current value terms, with sales of €21 million. There were no significant new product developments during the review period, although 2011 saw an interesting innovation, Debrox, ...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Eye Care in Italy

Eye care recorded an increase of 1% in current value terms in 2011, with sales increasing slightly to €106 million. Convenience is becoming a key consideration in the choice of products, with consumers preferring single-dose products over multi-dose ...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Herbal/Traditional Products in Italy

In the last couple of years, clinical studies intensified to test the efficacy of herbal products in the treatment of certain pathologies, such as inflammatory diseases (arthritis and back pain, for example), hypertension and coughs and colds, and ...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Medicated Skin Care in Italy

2011 strong growth rates in Medicated skin care clearly witnesses how Italians are becoming aware of the risk related to a bad care of their skin. Media’s campaigns aimed to increase people’s awareness towards the risk of sun unprotected exposure, ...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

NRT Smoking Cessation Aids in Italy

The majority of people who still smoke are well-aware of the health impact of smoking, but nonetheless choose to continue. The declining trend in NRT smoking cessation aids is leading to a lack of interest amongst manufacturers.

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Sports Nutrition in Italy

With longer working hours and rising obesity rates, Italians are increasingly expressing a willingness to increase their level of physical activity. Anecdotal evidence, as well as fitness industry sources, indicate that a rising number of people have...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Vitamins and Dietary Supplements in Italy

Vitamins and dietary supplements performed very well in 2011, posting health growth of 7%. However it is important to point out that different products experienced different trends. More specific products such as vitamin B and E and probiotic ...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Weight Management in Italy

Weight management saw a positive performance in 2011, driven by consumers’ desire to lose weight in order to reach their goal of having an attractive, slim body, and also because the correct weight is increasingly associated with health and wellness ...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Wound Care in Italy

Wound care recorded growth of 3% in current value terms in 2011, with sales reaching €169 million. Price competition remained the key strategy in maintaining value share for the major players, both within the more dynamic category of sticking ...

Jul 2012 | US$900| Add to cart | View details ›