Consumer Health/OTC Healthcare industry and market research, statistics, market share

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Country Report

Cough, Cold and Allergy (Hay Fever) Remedies in Kazakhstan

The demand for cough, cold and allergy (hay fever) remedies is seasonal in Kazakhstan, with sales of cough and cold products increasing in autumn and winter. The performance of the category usually depends on the severity of the winter and autumn ...

Apr 2012 | US$900| Add to cart | View details ›

Country Report

Digestive Remedies in Kazakhstan

Despite rising awareness of the importance of leading a healthier lifestyle in large cities, outside these areas consumers are less concerned with nutrition and often suffer the negative consequences of poor hygiene and high fat diets. In addition, ...

Apr 2012 | US$900| Add to cart | View details ›

Country Report

Ear Care in Kazakhstan

Consumers suffering from ear ailments typically prefer to seek advice from a doctor instead of self-medicating, with doctors often recommending more expensive but more effective remedies with fewer side effects. The fact that consumers typically use ...

Apr 2012 | US$900| Add to cart | View details ›

Country Report

Eye Care in Kazakhstan

Longer working hours in front of computers resulted in high demand for eye care products towards the end of the review period. The rising incidence of strained eyes and fatigue due to greater use of computers was evident during the review period.

Apr 2012 | US$900| Add to cart | View details ›

Country Report

Herbal/Traditional Products in Kazakhstan

Towards the end of review period, there was growing awareness of an interest in herbal/traditional products. This was partly due to the widening distribution of products such as herbal/traditional calming and sleeping products, digestive remedies, ...

Apr 2012 | US$900| Add to cart | View details ›

Country Report

Medicated Skin Care in Kazakhstan

2011 was marked by the widening product range and rising consumer product awareness. Furthermore, increased incidences of self-medication also supported growth. The fact that many consumers view skin ailments as being rather embarrassing means that ...

Apr 2012 | US$900| Add to cart | View details ›

Country Report

NRT Smoking Cessation Aids in Kazakhstan

Kazakhstan’s authorities have become increasingly concerned with the problem of smoking. The public smoking ban, which came into force in late 2009 and the rise in excise tax in 2010, led to falling numbers of smokers in Kazakhstan. The government is...

Apr 2012 | US$900| Add to cart | View details ›

Country Report

Consumer Health in Kazakhstan

Consumer health in Kazakhstan recorded a double-digit current value growth rate in 2011, which was also stronger compared to the review period as a whole. Growth returned in line with increasing purchasing power and a rebound in confident consumer ...

Apr 2012 | US$2,400| Add to cart | View details ›

Country Report

Sports Nutrition in Kazakhstan

Demand for sports nutrition remained limited to sportsmen and professional sports trainers in 2011, with the majority of consumers in Kazakhstan remaining unaware of the availability of such products. On the other hand, the rising trend for healthy ...

Apr 2012 | US$900| Add to cart | View details ›

Country Report

Vitamins and Dietary Supplements in Kazakhstan

Growth within vitamins and dietary supplements was supported by the desire to lead a healthy lifestyle. However, this trend was mainly limited to urban areas, with consumers in rural areas still having relatively low awareness of the benefits of ...

Apr 2012 | US$900| Add to cart | View details ›