Consumer Health/OTC Healthcare industry and market research, statistics, market share

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Country Report

Analgesics in Kenya

The analgesics market has grown by 8% from KES6.6 billion in 2010 to KES7.1 billion in 2011. Growth is, however, expected to slow in the coming years as the weakening shilling threatens to raise fuel and production costs in the country which would ...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Calming and Sleeping in Kenya

Calming and sleeping products registered 5% current value and volume growth in 2011, the result of increasingly hectic lifestyles, stress and stress-induced insomnia.

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Cough, Cold and Allergy (Hay Fever) Remedies in Kenya

The weakening shilling is set to cause both fuel and production costs to increase, which will cause prices of these types of remedies to rise. This is likely to hamper growth of the market. Nonetheless, growth of cough, cold and allergy (hay fever) ...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Digestive Remedies in Kenya

Indigestion and heartburn remedies is the best-selling digestive remedy category with volume sales of 49 million units and also registered the highest current value growth in 2011. This is attributable, amongst other things, to their popularity ...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Ear Care in Kenya

2011 current value growth was twice as high as the CAGR registered over the review period. The review period witnessed poor growth for ear care due to the economic crisis occasioned by the post-election violence of 2008. Performance of ear care ...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Emergency Contraception in Kenya

Sales of emergency contraception in Kenya remain virtually negligible, with 169,000 units sold in 2011. Contraception such as condoms is widely promoted. Abortion remains illegal in Kenya.

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Eye Care in Kenya

Eye care is fairly nascent in Kenya. This can be attributed to the high cases of allergic reactions that form the basis of most eye diseases and infections. For many people, the use of spectacles is prohibiting and they opt for contact lenses, which ...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Herbal/Traditional Products in Kenya

Herbal/traditional dietary supplements accounted for more than half of all sales in this category in 2011 and saw the highest current value growth of 8% due to the perception of their direct benefits to individual consumer health. Furthermore, this ...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Medicated Skin Care in Kenya

Self-medication is a common practice for Kenyan consumers as it is viewed as a cheap and quick way to deal with minor ailments, such as skin diseases for instance. Consumers are willing to use medicated skin care products to self-medicate especially ...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Consumer Health in Kenya

The Kenyan shilling has slid in value against the major foreign currencies, especially the US dollar, making it difficult for citizens who have to make payments such as loan refurbishing and import purchases in foreign currency denominations. Several...

Sep 2012 | US$2,400| Add to cart | View details ›