Consumer Health/OTC Healthcare industry and market research, statistics, market share

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Country Report

Ear Care in Macedonia

Sales of ear care benefited from widening distribution at the end of the review period, with this in turn increasing availability and consumer awareness. The main instigator behind the push for wider distribution was Gradska Apteka, which managed to ...

May 2012 | US$900| Add to cart | View details ›

Country Report

Eye Care in Macedonia

2011’s current value growth of the eye care category was 8% and begins to show signs of slowing down, particularly following the period of double-digit growth (when for example in 2008 and 2009 current value sales rose by 10% and 12% respectively). ...

May 2012 | US$900| Add to cart | View details ›

Country Report

Herbal/Traditional Products in Macedonia

2011 saw current value growth of 11% over the previous year, which was markedly below the 15% current value CAGR seen over the review period as a whole. Growth slowed down slightly with the moderate decline seen across most herbal/traditional ...

May 2012 | US$900| Add to cart | View details ›

Country Report

Medicated Skin Care in Macedonia

Self-medication not only gained popularity as a means of avoiding time- and money consuming doctor’s visits over the review period, but there was also a growing trend towards self-medicating involving more embarrassing ailments such as vaginal fungal...

May 2012 | US$900| Add to cart | View details ›

Country Report

Consumer Health in Macedonia

2011 was yet another year in which consumer health experienced strong growth. In fact this growth continued throughout the review period, regardless of the recent economic and financial woes as a result of the possibly largest global recession in ...

May 2012 | US$2,400| Add to cart | View details ›

Country Report

Sports Nutrition in Macedonia

Sports nutrition has a limited consumer base in Macedonia, with most consumers having little awareness of these products. Sales are largely limited to young male professional or semi-professional athletes and body builders. Most consumers remain wary...

May 2012 | US$900| Add to cart | View details ›

Country Report

Vitamins and Dietary Supplements in Macedonia

Vitamins and dietary supplements benefited strongly from the growing health and wellness trend in Macedonia over the review period. Consumers are becoming increasingly aware of the nutritional values and benefits offered by the various vitamins and ...

May 2012 | US$900| Add to cart | View details ›

Country Report

Weight Management in Macedonia

There was a trend of increased awareness of the dangers of excess weight over the review period, with consumers becoming more aware of the links between excess weight and problems such as diabetes and heart health. This trend was most pronounced ...

May 2012 | US$900| Add to cart | View details ›

Country Report

Wound Care in Macedonia

The wound care environment benefited from improved and wider distribution of wound care products towards the end of the review period, with these products gaining an increasing distribution presence through supermarkets and hypermarkets as well as ...

May 2012 | US$900| Add to cart | View details ›

Country Report

Adult Mouth Care in Macedonia

There was a growing consumer trend towards self-medicating mouth problems at the end of the review period, with this linked to a number of factors. Firstly, there was growing confidence in self-medication in general, with consumers becoming more ...

May 2012 | US$900| Add to cart | View details ›