Consumer Health/OTC Healthcare industry and market research, statistics, market share

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Country Report

Analgesics in Nigeria

Analgesics remains one of the most popular forms of OTC in Nigeria only next to cough, cold and allergy (hay fever) remedies. Analgesics are seen by most Nigerians as on the go first aid remedies and palliatives to pain and undiagnosed ailments. They...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Cough, Cold and Allergy (Hay Fever) Remedies in Nigeria

The extreme climate conditions of both the rainy and dry seasons in Nigeria is a fundamental factor that impacts sales of cough, cold and allergy (hay fever) remedies. Many people are ignorant of the various preventive measures they ought to adopt ...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Digestive Remedies in Nigeria

As manufacturers resumed full operation following a long period of shut down for facility upgrade forced by the nations’ regulatory agency, NAFDAC, companies used advertising to drive their products in a bid to reposition their market shares and ...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Ear Care in Nigeria

Following years where ear care sales rose by under 6%, 2011 recorded a significant improvement, posting an 8% uplift. While ear care growth had previously been limited by a lack of awareness, by 2011 awareness of health problems, such as ear care ...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Emergency Contraception in Nigeria

Due to strong religious beliefs in the country and a large rural population, emergency contraception usage has been stymied in Nigeria. However with growing urbanisation and wider retail availability, the category saw quite good growth in current ...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Eye Care in Nigeria

Eye care suffers from low consumer awareness in Nigeria. However, increasing cases of eye related ailments are gradually bringing the benefits of and need for eye care to public notice. Environmental pollution, extreme weather conditions and improved...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Herbal/Traditional Products in Nigeria

Herbal/traditional products are benefiting from the activities of direct sellers, such as Tianshi Health Products and Forever Living Products, which have popularised the benefits of such products, particularly dietary supplements. Such activities ...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Medicated Skin Care in Nigeria

Medicated skin care produced a significant growth rate in 2011. While producers promoted their products with improved marketing activities, the fast growing young and health conscious consumer groups also helped the category achieve such good ...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Consumer Health in Nigeria

In 2011, the consumer health industry recorded the strongest growth in current value seen since 2003. In 2009, it had suffered from the impact of the economic downturn, whilst in 2010 there was a slowdown in local production due to NAFDAC (the ...

Jul 2012 | US$2,400| Add to cart | View details ›

Country Report

Sports Nutrition in Nigeria

This new category which was only just launched in 2007 is continuing to show robust growth. Products are now more available through the mass channel of supermarkets as well as being more prominent in chemists/pharmacies and ...

Jul 2012 | US$900| Add to cart | View details ›