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Country Report

Wound Care in Peru

While upper and high middle-income consumers purchase wound care products to maintain a first aid cabinet at home, and pay attention to quality and the brand’s prestige, low middle- and low-income segments tend to purchase these products as and when ...

Feb 2012 | US$900| Add to cart | View details

Country Report

Adult Mouth Care in Peru

According to Euromonitor International’s estimates, Peru stands as the third lowest country in Latin America in terms of per capita expenditure in US dollar terms on adult mouth care products. This situation is explained by the fact that most ...

Feb 2012 | US$900| Add to cart | View details

Country Report

Analgesics in Peru

Analgesics constitute the most important category in Peru’s consumer health industry. Consumers typically demand this type of product to alleviate pain, such as muscle pain, headaches and sore throats. In addition, city dwellers, increasingly living ...

Feb 2012 | US$900| Add to cart | View details

Country Report

Cough, Cold and Allergy (Hay Fever) Remedies in Peru

Winter in Peru, which typically lasts from July to September, extended over until late October in 2011, leading to an increase in cold cases, as some people switched too soon from heavy to light clothes. Furthermore, rising pollution in the country’s...

Feb 2012 | US$900| Add to cart | View details

Country Report

Digestive Remedies in Peru

Peruvian food is characterised by the use of spicy ingredients, which frequently irritate the stomach, and the lack of raw vegetables, which could aid digestion. In addition, busier lifestyles in urban areas determine that middle-income young adults ...

Feb 2012 | US$900| Add to cart | View details

Country Report

Eye Care in Peru

High levels of pollution in urban centres are contributing to more cases of red eye among Peruvians, which in turn boosts sales of standard eye care products. In 2011, this subcategory accounts for 99% of total value sales. Moreover, sales of ...

Feb 2012 | US$900| Add to cart | View details

Country Report

Herbal/Traditional Products in Peru

Herbal/traditional products are very important in Peru due to the country’s deep cultural heritage. Traditionally, rural populations have considerable knowledge about the proper use of herbal/traditional products given the fact that they often lack ...

Feb 2012 | US$900| Add to cart | View details

Country Report

Medicated Skin Care in Peru

In terms of per capita expenditure in US dollar terms, Peru stands third lowest in Latin America in 2011. This low position is explained by the fact that other categories within consumer health such as analgesics and cough, cold and allergy remedies ...

Feb 2012 | US$900| Add to cart | View details

Country Report

NRT Smoking Cessation Aids in Peru

In April 2011, an anti-tobacco law was enacted, which bans smoking in closed public spaces such as restaurants, bars and pubs. Although during the first months after the law was approved, the majority of public places continued to allow smoking in ...

Feb 2012 | US$900| Add to cart | View details

Country Report

Consumer Health in Peru

Consumer health sales in both volume and value terms continue to increase, favoured by Peruvians’ higher disposable incomes that allowed middle- and low middle-income consumers to increase their expenditure on such products in order to treat common ...

Feb 2012 | US$2,400| Add to cart | View details

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