Consumer Health/OTC Healthcare industry and market research, statistics, market share

Filter Summary

Country Report

Weight Management in Romania

More than two-thirds of sales come from weight loss supplements, which were worth RON31 million in 2011. Products in this category are often recommended by specialists as they are perceived by many consumers as requiring specialist advice prior to ...

Nov 2012 | US$900| Add to cart | View details ›

Country Report

Wound Care in Romania

Value growth in 2010 stemmed from the improved quality of wound treatments and unit price increases, supported by rising household incomes. Sticking plasters are among the few consumer healthcare products which have a strong presence in large grocery...

Nov 2012 | US$900| Add to cart | View details ›

Country Report

Adult Mouth Care in Romania

Self medication is increasingly used in adult mouth care, particularly since problems caused by unhealthy lifestyles, stress or bad eating habits are met more and more often. The most common problem is mouth ulcers and herpes, which are generally ...

Nov 2012 | US$900| Add to cart | View details ›

Country Report

Analgesics in Romania

Consumers continued to ask for generic products rather than branded analgesics or products from a specific manufacturer, which represents an advantage for local producers. Generics were much more popular in the established aspirin and acetaminophen ...

Nov 2012 | US$900| Add to cart | View details ›

Country Report

Calming and Sleeping in Romania

The level of self medication is pretty high, particularly in herb-based OTC products, as they are perceived as mostly non-harmful and with virtually no damaging side effects. Also, most non-herbal products are prescription-based only, not allowing ...

Nov 2012 | US$900| Add to cart | View details ›

Country Report

Cough, Cold and Allergy (Hay Fever) Remedies in Romania

This category is affected by seasonality, with higher sales registered in autumn and spring, when temperatures fluctuate and numerous allergens are present in the atmosphere, with lower sales in the winter months.

Nov 2012 | US$900| Add to cart | View details ›

Country Report

Digestive Remedies in Romania

In 2011 digestive remedies saw growth of 6%. Growth was relatively low as sometimes these products are replaced by more “traditional” methods of dealing with indigestion, particularly in rural areas, and also this category is reaching maturity.

Nov 2012 | US$900| Add to cart | View details ›

Country Report

Ear Care in Romania

The category remained underdeveloped at the end of the review period. This is easily explainable through the fact that the consumers are not so familiar with the products, and the category is rather limited, with only five to 10 products available in...

Nov 2012 | US$900| Add to cart | View details ›

Country Report

Emergency Contraception in Romania

Emergency contraception is currently being introduced in Romania, although it has achieved media attention since as early as 2001. For 2011 the category was negligible. The only such product found in pharmacies was the Escapelle pill, manufactured by...

Nov 2012 | US$900| Add to cart | View details ›

Country Report

Eye Care in Romania

Consumers are increasingly able to distinguish between various products and to buy some OTC products without prior medical consultation. This is particularly true of eye drops or ointments. An increasing number of people consider purchasing eye ...

Nov 2012 | US$900| Add to cart | View details ›