Consumer Health/OTC Healthcare industry and market research, statistics, market share

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Country Report

Calming and Sleeping in Serbia

Calming and sleeping products in Serbia was in the stage of expansion in the last 10 years. This was due to the fact that the Serbian government started to rigorously control sales of Rx calming and sleeping products in 2002, which forced Serbian ...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Cough, Cold and Allergy (Hay Fever) Remedies in Serbia

In spite of the fact that cough, cold and allergy (hay fever) remedies have been present in Serbia for decades, these products saw their fastest expansion in the 2000s when international players decided to introduce popular brands such as Strepsils, ...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Digestive Remedies in Serbia

Digestive remedies was relatively static in spite of the double-digit value sales increase in current terms; if considering the value sales increase in constant terms, growth was only 2%, which is typical for categories which have already developed ...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Ear Care in Serbia

Growth in ear care was very low in 2011, due to the fact that there was no rapid increase in demand. The biggest players which operate in ear care are also aware that the potential for growth in sales of these products is very limited, and they are ...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Emergency Contraception in Serbia

Emergency contraception products appeared in Serbia in 2004. At that time, awareness about the presence of these products was insignificant, which was the biggest obstacle to growth. However, in the eight years since, things have visibly changed, as ...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Eye Care in Serbia

Current value sales in eye care increased by 12% in 2011. However, in constant terms, value sales increased by only 2%, which illustrates the real development in this year. Growth of just 2% in 2011 was a consequence of the long presence of eye care ...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Herbal/Traditional Products in Serbia

In the last five years in herbal/traditional products in Serbia there was a shift from informal to formal trade. This meant that a large number of various products with very questionable quality and efficiency (which were usually sold direct, and ...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Medicated Skin Care in Serbia

Increasing health awareness was the key factor which drove sales of medicated skin care products in 2011. At the same time, the variety of available products saw a constant increase, as well as their distribution, which brought medicated skin care ...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

NRT Smoking Cessation Aids in Serbia

NRT smoking cessations aids is still poorly developed in Serbia. The best illustration of this is the fact that only one brand is present, which has been on the market for more than 10 years. Serbians are amongst the biggest smokers in Europe, but in...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Consumer Health in Serbia

Over the review period there was relatively healthy growth in value sales in most consumer health categories in the Serbian market. This growth was a consequence of increasing health awareness amongst Serbian consumers in this period. Also, the ...

Jul 2012 | US$2,400| Add to cart | View details ›