Consumer Health/OTC Healthcare industry and market research, statistics, market share

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Country Report

Eye Care in Sweden

The continued ageing of the population is a key underlying trend driving the value growth of eye care sales in Sweden. Minor aliments, such as dry eye, were representative of conditions linked to increasing age.

Jun 2012 | US$900| Add to cart | View details ›

Country Report

Ear Care in Sweden

The trend of self-medication was a key driver of value growth in 2011. Problems with ear wax are regarded as suitable for self-medication, and there are few who visit a doctor for this problem. For minor illnesses, self-medication was also encouraged...

Jun 2012 | US$900| Add to cart | View details ›

Country Report

Adult Mouth Care in Sweden

As with the rest of other OTC medicine, the growth of adult mouth care was strongly influenced by the growing self-medication trend. Consumers were more confident in their abilities to self-diagnose and self-medicate minor aliments and illness.

Jun 2012 | US$900| Add to cart | View details ›

Country Report

Calming and Sleeping in Sweden

Calming and sleeping products distribution increased to include grocery retailers, other non-grocery retailers and non-store retailing channels. This helped calming and sleeping products to reach and appeal to new consumer segments, which in turn ...

Jun 2012 | US$900| Add to cart | View details ›

Country Report

Wound Care in Sweden

Increased product segmentation driven by new innovations was a key driver of value growth for wound care in Sweden in 2011. New innovations such as Salvequick Foot Care and Salvequick Aqua Block by Cederroth AB in 2010 were essential to retain ...

Jun 2012 | US$900| Add to cart | View details ›

Country Report

Emergency Contraception in Sweden

The market entry of parallel importers increased price competition in Swedish emergency contraception in 2011. Increased price competition contributed to a slowdown in value growth.

Jun 2012 | US$900| Add to cart | View details ›

Country Report

OTC Triptans in Sweden

The growing self-medication trend was a key driver of sales in 2011. OTC triptans products are most likely to be purchased by consumers who believe they are suffering from a migraine but who have not been diagnosed by a medical professional.

Jun 2012 | US$900| Add to cart | View details ›

Country Report

Vitamins and Dietary Supplements in Sweden

Consumer interest in vitamins and dietary supplements grew throughout the review period and in 2011. This was due to increased health awareness, greater product availability and distribution, an ageing population and rising health costs. In addition,...

Jun 2012 | US$900| Add to cart | View details ›

Country Report

Weight Management in Sweden

The historically high level of overweight and obese consumers, combined with the suggestion of increased health consciousness among the Swedish population, had a positive impact on the value growth of weight management. Weight management had annual ...

Jun 2012 | US$900| Add to cart | View details ›

Country Report

Sports Nutrition in Sweden

Consumer realisation that good health depends on diet and exercise was a key trend shaping value growth. Greater availability and distribution of sports nutrition products was also a key trend in shaping value growth.

Jun 2012 | US$900| Add to cart | View details ›