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Strategy Briefing

Young Men’s Attitudes Towards Health, Fitness and Wellbeing: Global Survey Strategic Analysis

While today’s under 30s are bombarded with health messages and pressured to conform to the ideal body images portrayed in the media, it is harder than ever for them to adhere to a healthy regime faced as they are with time constraints, sedentary ...

Jul 2012 | US$2,600| Add to cart | View details ›

Strategy Briefing

The Haves and Have Nots: The Impact of the Widening Gap Between Rich and Poor

The income gap between rich and poor has increased steadily in line with economic progress, but only recently, with unemployment and austerity measures hitting the poor and “squeezed middle” the most, has public resentment against inequality reached ...

Nov 2011 | US$2,600| Add to cart | View details ›

Strategy Briefing

The War on Meat: How Low-meat and No-meat Diets are Impacting Consumer Markets

With health, sustainability, religious and animal welfare issues giving meat a bad name and driving up prices, Western consumers are cutting back on their meat consumption, either by fully embracing vegetarianism/veganism or by adopting a ...

Aug 2011 | US$2,600| Add to cart | View details ›

Strategy Briefing

Age Blurring: How the Breakdown of Age Boundaries Is Affecting Global Consumer Markets

As global attitudes on youth, middle-age and the elderly have altered, the traditionally-perceived boundaries of age-appropriate lifestyles, behaviours and preferences are blurring, making it more difficult for marketers to stereotype consumers along...

Apr 2011 | US$2,600| Add to cart | View details ›

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