Consumer Health/OTC Healthcare industry and market research, statistics, market share

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Country Report

Medicated Skin Care in Venezuela

Vaginal and topical antifungals represented a 72% share of medicated skin care value sales in 2011. Both have been two of the most dynamic categories in consumer health over the review period. Although innovation has been seriously limited in the ...

Apr 2012 | US$900| Add to cart | View details ›

Country Report

NRT Smoking Cessation Aids in Venezuela

By mid-2011, Venezuelans were no longer allowed to smoke inside public or private premises. According to the new law, smoking “at work, on public transport or in any private business of any kind is forbidden”. Under the context of these regulatory ...

Apr 2012 | US$900| Add to cart | View details ›

Country Report

Eye Care in Venezuela

The category was favoured by high price increases in 2011 but at the same time demand lowered as a result of negligible company activity and constrained disposable incomes.

Apr 2012 | US$900| Add to cart | View details ›

Country Report

Ear Care in Venezuela

Due to its small size, ear care showed little company activity in terms of launches and marketing in 2011. In the context of import restrictions and obstacles around launching new products, companies tended to focus their limited resources on the ...

Apr 2012 | US$900| Add to cart | View details ›

Country Report

Adult Mouth Care in Venezuela

Although willingness to self-medicate strengthened over the review period, adult mouth care remained a very small category and concentrated to a small population group. Such features prevented players from investing in advertising campaigns and ...

Apr 2012 | US$900| Add to cart | View details ›

Country Report

Calming and Sleeping in Venezuela

Some calming and sleeping brands, such as Songha Night by Boehringer Ingelheim, registered price increases well over the rate of inflation in 2011. This category is not subject to price regulation and therefore some companies tried to compensate for ...

Apr 2012 | US$900| Add to cart | View details ›

Country Report

Wound Care in Venezuela

The category remained underdeveloped mostly due to the adverse business environment in the country. Sales were concentrated among upper and middle-income households while the category was characterised by narrow product variety and a limited number ...

Apr 2012 | US$900| Add to cart | View details ›

Country Report

Vitamins and Dietary Supplements in Venezuela

As in other consumer health categories, low innovation was the most relevant trend within vitamins and dietary supplements (VDS) in 2011. In contrast to the first half of the review period when launches were numerous, the category reflected the lack ...

Apr 2012 | US$900| Add to cart | View details ›

Country Report

Weight Management in Venezuela

Weight management is a very important subject among the Venezuelan population, especially the middle and upper-income strata. The country shows a strong beauty culture where people from both adult and teen groups aspire to have a slim, attractive ...

Apr 2012 | US$900| Add to cart | View details ›

Country Report

Sports Nutrition in Venezuela

High unit prices of sport nutrition products kept these products out of the financial reach of many people. As a result of restricted disposable income, consumers had to eliminate some non-basic expenses and sports nutrition products fall into this ...

Apr 2012 | US$900| Add to cart | View details ›