Consumer Lifestyles provides valuable insights into the key attitudes and current perspectives of consumers, and how these influence their purchasing and consumption behaviours. It quantifies consumer behaviours, preferences and motivations, aligning them with broader trends.
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Overview:
Consumer Lifestyle reports provide detailed snapshorts of the behaviours, attitudes and spending patterns of consumers in 40 countries.
The Lifestyles reports offer valuable statistics and insights into key consumer traits and values, linking behaviour trends with purchase and consumption habits. Using lifestyles survey data, these reports quantify behaviours, preferences and motivations both now and in the future across specific consumer-related topics relating to how consumers live, shop, work and play in 40 markets. Analysis is also included on how Euromonitor’s 8 focus megatrends, the longer-term shifts in consumer attitudes and behaviour, are playing out in each of the 40 countries. Consumer lifestyles are constantly shifting. Understanding behavioural shifts is vital for businesses to stay competitive and adapt to in order to capitalise on new opportunities.
The Consumer Lifestyle in Brazil report includes:
Lifestyles survey data and analysis on consumer values, behaviour and future expectations on topics such as life priorities, home and work life, ethical and health priorities and eating, leisure and shopping habits and use of technology. Consumer Megatrends covered are: Connected Consumers Ethical Living Experience More Healthy Living Middle Class Retreat Premiumisation Shifting Market Frontiers Shopping Reinvented
The Consumer Lifestyle in Brazil report answers:
- How is the consumer mindset in Brazil changing? In Brazil, what are consumer attitudes towards “green” and sustainable products?
- What values influence consumers in Brazil purchase decisions?
- Where and how do consumers shop in Brazil?
- What health-related activities do consumers in Brazil participate in?
- What megatrends should I focus on in Brazil (and why)?
- How do I prioritize my investment? I operate in country x, which are the most important megatrends in that country?
- My product chimes with the Healthy Living trend, what consumer behaviours do I need to consider for innovation planning?
Scope
Consumer landscape in Brazil 2025
Personal traits and values
Respondents feel concerned that the cost of everyday items is going up
Time for myself: M ost prioritised by Gen Z
Consumers in Brazil feel it is important to experience cultures other than their own
Baby Boomers value real world experiences
Older generations anticipate that their level of happiness will increase in the future
Personal traits and values survey highlights
Home life and leisure time
Connecting with friends or family virtually: P opular home activity for Baby Boomers
Younger generations use generative AI to assist with daily activities
Multifunctional space: M ost desired home feature by younger generations
Location with limited air pollution: M ost desired external feature by Baby Boomers
Consumers in Brazil desire finding peace and releasing tension when travelling
Home life and leisure time survey highlights
Eating and dietary habits
Consumers in Brazil look for healthy ingredients in food and beverages
Millennials have greatest doubt in their own cooking abilities
Gen Z eat more snacks during the holidays or seasonal celebrations
Baby Boomers look for healthy ingredients in food and beverages
Brazilians are ready to pay more for products with health and nutritional properties
Eating and dietary habits survey highlights
Working life
Employee health and safety remains top priority among all generations
Brazilians seek to have a job that enables an equilibrium between work and personal life
Gen Z seek to be given the option to work overseas
Consumers expect to have flexible start and finish times in the future
Working life survey highlights
Health and wellness
Brazilians perform weight lifting/strength training exercises
Physical activity remains popular stress-reduction activity among all generations
Respondents think health and nutritional properties is the most influential product feature
Younger generations frequently visit health-related or medical sites
Health and wellness survey highlights
Shopping and spending
Consumers in Brazil enjoy discovering good deals
Older generations regularly buy themselves small treats
Baby Boomers regularly buy gifts for family and friends
Older generations say that buying eco-conscious products makes them feel good
Consumers in Brazil often share/swap items or services
Younger generations often share opinions about a companies' products online
Younger generations read consumer reviews online
Brazilians set to increase spending on travel and holidays the most
Younger generations have the ability to consistently set aside a portion of their earnings
Shopping and spending survey highlights
Buy Conumer Lifestyle overview reports to:
Gain a thorough knowledge of shifting consumer attitudes and habits and fill in information gaps to inform product/service development, market positioning and channel strategy.
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