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Consumer Lifestyle

Consumer Lifestyles in Austria

Jan 2011

Price: US$1,900

About this Report

About this Report

Consumer Lifestyle Reports in Austria provide current and detailed snapshots of the unique behaviours, attitudes and spending patterns of consumers in Austria. In addition to covering important core topics like household disposable income, consumer expenditure, savings and credit and housing and home ownership, this report also contains hard-to-find statistics on more specific consumer-related topics like eating and drinking habits, shopping habits, preferred types of stores and retail venues, clothing and fashion trends and descriptions of how consumers spend their leisure and recreation time.

A consumer segmentation section in the report breaks down the Austria’s consumers by specific age groups, ranging from babies and infants to pensioners; highlighting the factors that influence purchasing decisions and the products in greatest demand for each segment.

Amongst other information, the Consumer Lifestyle in Austria report includes the following:

  • Five most important trends currently affecting consumers in Austria
  • Break-down and analysis of the Austria’s population statistics, discussing such key factors as age, ethnicity, education and income and their effect on consumer markets
  • Households segmented and analysed using a wide range of factors, such as number of occupants and with or without children
  • Detailed statistics and forecasts on activity in core categories of consumer expenditure such as housing, food and drink, transport, leisure and recreation and communications, as well as expenditure in categories like cosmetics and toiletries and consumer electronics
  • Identifies key distribution channels and shopping trends in major product sectors
  • Describes current fashion trends (many often unique to the country) as well as attitudes toward personal appearance, health and wellness and beauty that influence patterns of consumer spending
  • Reveals what consumers in Austria do when they stay in, go out, seek out entertainment, and go on holiday
  • Provides insight on the impact of technology, both in the home and while on the move



Use the Consumer Lifestyle in Austria report to answer questions including:

  • In what types of stores do consumers shop for food and drink?
  • Do commuters drive cars to work or take public transport?
  • How do ethnic groups influence consumer preferences and expenditure trends?
  • How many households own microwave ovens? Personal computers? Refrigerators?
  • On the whole, are the Austria’s consumers spenders or savers?
  • Where do consumers go on holiday and how much do they spend?
  • How well are consumers served by the Austria’s healthcare system?

Buy Consumer Lifestyle reports to:

  • Get a quick, clear and comprehensive understanding of consumer trends, attitudes and behaviour in Austria with relevant data conveniently laid out in a single, easy-to-read document
  • Immediately gain hard-to-discern insights from local analysts into the factors that influence daily decision-making processes of Austria consumers as they shop for and buy needed products and services
  • Save research time and effort by quickly identifying unique (or in some cases similar) consumer attributes and characteristics that explain the demand for specific products and services in Austria
  • Quickly grasp the dynamics and direction of Austria’s retail distribution network in order to understand how manufacturers and distributors get their products to consumers

Table of Contents

Table of Contents

STRUCTURE OF THE REPORT

CONSUMER TRENDS

Austria’s economy in times of crisis and prospects for recovery

Outlook

Impact

Organic sector remains dynamic despite economic downturn

Outlook

Impact

Demographic change: best agers as powerful consumers

Outlook

Impact

E-commerce reaches the mainstream

Outlook

Impact

Fair trade attracts new retailing formats

Outlook

Impact

CONSUMER SEGMENTATION

Babies and Infants

Impact

Kids

Impact

Tweenagers

Impact

Teens

Impact

Twenty-somethings

Impact

Thirty-somethings

Impact

Middle-aged Adults

Impact

Older Population

Impact

  • Table 1 Consumer Segmentation: 2005-2009
  • Table 2 Consumer Segmentation: 2010-2020

PEOPLE

Population

IMPACT

Marital Status

Impact

Town Or Country

Impact

  • Table 3 Population by Age: 2005-2009
  • Table 4 Population by Age: 2010-2020
  • Table 5 Male Population by Age: 2005-2009
  • Table 6 Male Population by Age: 2010-2020
  • Table 7 Female Population by Age: 2005-2009
  • Table 8 Female Population by Age: 2010-2020
  • Table 9 Population by Ethnic Groups: 2005-2009
  • Table Population by Ethnic Groups: 2010-2020
  • Table 11 Population by Marital Status: 2005-2009
  • Table 12 Population by Marital Status: 2010-2020
  • Table Marriage and Divorce Rates/Average Age at First Marriage: 2005-2009
  • Table 14 Population by Urban/Rural Location and Population Density: 2005-2009
  • Table 15 Population by Urban/Rural Location and Population Density: 2010-2020
  • Table 16 Population by Major Cities: 2005-2009
  • Table 17 Population by Major Cities: 2010-2020

HOUSE AND HOME

Households by Annual Disposable Income

Impact

Households by Number of Occupants

Single-Person Households

Impact

Couples without Children

Impact

Couples with Children

Impact

Single-Parent Families

Impact

  • Table 18 Annual Disposable Income per Household (Current Value): 2005-2009
  • Table 19 Annual Disposable Income per Household (Constant 2009 Value): 2010-2020
  • Table 20 Households by Number of Persons: 2005-2009
  • Table 21 Households by Number of Persons: 2010-2020
  • Table 22 Households by Type: 2005-2009
  • Table 23 Households by Type: 2010-2015

Home Ownership

Impact

Running Costs

Impact

Shopping for Household Goods

Impact

Possession of Household Durables

DIY and Gardening

Impact

Pet Ownership

  • Table 24 Households by Tenure: 2005-2009
  • Table 25 Households by Tenure: 2010-2020
  • Table 26 Households by Type of Dwelling: 2005-2009
  • Table 27 Households by Type of Dwelling: 2010-2015
  • Table 28 Running Costs: 2005-2009
  • Table 29 Possession of Household Durables: 2005-2009
  • Table 30 Possession of Household Durables: 2010-2020
  • Table 31 Pet Population: 2005-2009

INCOME

Average Income

Average Income by Age

  • Table 32 Annual Gross and Disposable Income (Current Value): 2005-2009
  • Table 33 Annual Gross and Disposable Income (Constant 2009 Value): 2005-2009
  • Table 34 Annual Gross and Disposable Income (Constant 2009 Value): 2010-2020
  • Table 35 Average Annual Gross Income by Age (Current Value): 2005-2009
  • Table 36 Average Annual Gross Income by Age (Constant 2009 Value): 2005-2009

CONSUMER EXPENDITURE

Living Costs

  • Table 37 Consumer Expenditure by Broad Category (Current Value): 2005-2009
  • Table 38 Consumer Expenditure by Broad Category (Constant 2009 Value): 2005-2009
  • Table 39 Consumer Expenditure by Broad Category (Constant 2009 Value): 2010-2020

WORK

Working Conditions

Commuting

Working Women

Alternative Work Options

Retirement

  • Table 40 Employed Population: 2005-2009
  • Table 41 Employed Population: 2010-2020
  • Table 42 Unemployed Population: 2005-2009
  • Table 43 Unemployed Population: 2010-2020

LEARNING

School Life

University Life

Adult Learning

  • Table 44 School Students: 2005-2009
  • Table 45 Graduates: 2005-2009
  • Table 46 Higher Education Students: 2005-2009

EATING (INCLUDING SOFT DRINKS)

Shopping for Food and Drinks

Impact

Dining In

Impact

Dining Out

Impact

Café Culture

Impact

  • Table 47 Consumer Expenditure on Food (Current Value): 2005-2009
  • Table 48 Consumer Expenditure on Food (Constant 2009 Value): 2005-2009
  • Table 49 Consumer Expenditure on Food (Constant 2009 Value): 2010-2020
  • Table 50 Consumer Expenditure on Non-Alcoholic Beverages (Current Value): 2005-2009
  • Table 51 Consumer Expenditure on Non-Alcoholic Beverages (Constant 2009 Value): 2005-2009
  • Table 52 Consumer Expenditure on Non-Alcoholic Beverages (Constant 2009 Value): 2010-2020
  • Table 53 Consumer Foodservice by Type (Current Value): 2005-2009
  • Table 54 Consumer Foodservice by Type (Constant 2009 Value): 2005-2009

DRINKING

Drinking Habits

Shopping for Alcoholic Beverages

  • Table 55 Consumer Expenditure on Alcoholic Beverages and Tobacco (Current Value): 2005-2009
  • Table 56 Consumer Expenditure on Alcoholic Beverages and Tobacco (Constant 2009 Value): 2005-2009
  • Table 57 Consumer Expenditure on Alcoholic Beverages and Tobacco (Constant 2009 Value): 2010-2020

SMOKING

Smoking Habits

Impact

Shopping for Cigarettes and Tobacco

  • Table 58 Smoking Prevalence: 2005-2009

PERSONAL APPEARANCE

Shopping for Toiletries and Cosmetics

Attitudes towards Hair and Beauty

  • Table 59 Expenditure on Cosmetics and Toiletries (Current Value): 2005-2009
  • Table 60 Expenditure on Cosmetics and Toiletries (Constant 2009 Value): 2005-2009

FASHION

Fashion Trends

Impact

Shopping for Clothes, Shoes and Luxury Goods

  • Table 61 Consumer Expenditure on Clothing and Footwear (Current Value): 2005-2009
  • Table 62 Consumer Expenditure on Clothing and Footwear (Constant 2009 Value): 2005-2009
  • Table 63 Consumer Expenditure on Clothing and Footwear (Constant 2009 Value): 2010-2020

HEALTH AND WELLNESS

Healthcare

Health and Well-being

Impact

Sport and Fitness

Impact

Nutrition

Impact

Home Medication and Vitamins

Impact

  • Table 64 Health Expenditure: 2005-2009
  • Table 65 Healthy Life Expectancy at Birth: 2005-2009
  • Table 66 Obese and Overweight Population: 2005-2009
  • Table 67 Consumer Expenditure on Health and Wellness (Current Value): 2005-2009
  • Table 68 Consumer Expenditure on Health and Wellness (Constant 2009 Value): 2005-2009

LEISURE AND RECREATION

Staying In

Impact

Going Out

Public Holidays, Celebrations and Gift-Giving Occasions

Culture

Holidays

Impact

  • Table 69 Household Possession of Cable TV and Satellite TV: 2005-2009
  • Table 70 Household Possession of Cable TV and Satellite TV: 2010-2020
  • Table 71 Cinema Attendances: 2005-2009
  • Table 72 Consumer Expenditure on Package Holidays (Current Value): 2005-2009
  • Table 73 Consumer Expenditure on Package Holidays (Constant 2009 Value): 2005-2009
  • Table 74 Consumer Expenditure on Package Holidays (Constant 2009 Value): 2010-2020

CONSUMER TECHNOLOGY

In-home Technology

Impact

Portable Technology

Impact

E-commerce and M-commerce

Impact

  • Table 75 Household Possession of Broadband Internet-Enabled Computers, DVD Players and Video Game Consoles: 2005-2009
  • Table 76 Household Possession of Broadband Internet-Enabled Computers, DVD Players and Video Game Consoles: 2010-2020
  • Table 77 Household Possession of Mobile Telephones and Mobile Telephone Calls: 2005-2009
  • Table 78 Household Possession of Mobile Telephones and Mobile Telephone Calls: 2010-2020
  • Table 79 Internet Retailing (Current Value): 2005-2009
  • Table 80 Internet Retailing (Constant 2009 Value): 2005-2009

TRANSPORT

Getting Around

Air Travel

Impact

  • Table 81 Household Possession of Passenger Vehicles: 2005-2009
  • Table 82 Household Possession of Passenger Vehicles: 2010-2020
  • Table 83 Consumer Expenditure on Transport Services (Current Value): 2005-2009
  • Table 84 Consumer Expenditure on Transport Services (Constant 2009 Value): 2005-2009
  • Table 85 Consumer Expenditure on Transport Services (Constant 2009 Value): 2010-2020

MONEY

Savings

Impact

Loans and Mortgages

Impact

Credit

Impact

  • Table 86 Savings and Savings Ratio: 2005-2009
  • Table 87 Consumer Loans, Mortgages and Credit (Current Value): 2005-2009
  • Table 88 Consumer Loans, Mortgages and Credit (Constant 2009 Value): 2005-2009
  • Table 89 Financial Cards in Circulation: 2005-2009

Samples

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