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Consumer Lifestyle

Consumer Lifestyles in Ireland

Aug 2010

Price: $1,900

About this Report

About this Report

Consumer Lifestyle Reports in Ireland provide current and detailed snapshots of the unique behaviours, attitudes and spending patterns of consumers in Ireland. In addition to covering important core topics like household disposable income, consumer expenditure, savings and credit and housing and home ownership, this report also contains hard-to-find statistics on more specific consumer-related topics like eating and drinking habits, shopping habits, preferred types of stores and retail venues, clothing and fashion trends and descriptions of how consumers spend their leisure and recreation time.

A consumer segmentation section in the report breaks down the Ireland’s consumers by specific age groups, ranging from babies and infants to pensioners; highlighting the factors that influence purchasing decisions and the products in greatest demand for each segment.

Amongst other information, the Consumer Lifestyle in Ireland report includes the following:

  • Five most important trends currently affecting consumers in Ireland
  • Break-down and analysis of the Ireland’s population statistics, discussing such key factors as age, ethnicity, education and income and their effect on consumer markets
  • Households segmented and analysed using a wide range of factors, such as number of occupants and with or without children
  • Detailed statistics and forecasts on activity in core categories of consumer expenditure such as housing, food and drink, transport, leisure and recreation and communications, as well as expenditure in categories like cosmetics and toiletries and consumer electronics
  • Identifies key distribution channels and shopping trends in major product sectors
  • Describes current fashion trends (many often unique to the country) as well as attitudes toward personal appearance, health and wellness and beauty that influence patterns of consumer spending
  • Reveals what consumers in Ireland do when they stay in, go out, seek out entertainment, and go on holiday
  • Provides insight on the impact of technology, both in the home and while on the move



Use the Consumer Lifestyle in Ireland report to answer questions including:

  • In what types of stores do consumers shop for food and drink?
  • Do commuters drive cars to work or take public transport?
  • How do ethnic groups influence consumer preferences and expenditure trends?
  • How many households own microwave ovens? Personal computers? Refrigerators?
  • On the whole, are the Ireland’s consumers spenders or savers?
  • Where do consumers go on holiday and how much do they spend?
  • How well are consumers served by the Ireland’s healthcare system?

Buy Consumer Lifestyle reports to:

  • Get a quick, clear and comprehensive understanding of consumer trends, attitudes and behaviour in Ireland with relevant data conveniently laid out in a single, easy-to-read document
  • Immediately gain hard-to-discern insights from local analysts into the factors that influence daily decision-making processes of Ireland consumers as they shop for and buy needed products and services
  • Save research time and effort by quickly identifying unique (or in some cases similar) consumer attributes and characteristics that explain the demand for specific products and services in Ireland
  • Quickly grasp the dynamics and direction of Ireland’s retail distribution network in order to understand how manufacturers and distributors get their products to consumers

Table of Contents

Table of Contents

STRUCTURE OF THE REPORT

CONSUMER TRENDS

Didn’t I used to be rich?

Outlook

Impact

RIP: Rip-off Ireland?

Outlook

Impact

The spectre of mass emigation returns

Outlook

Impact

Irish homeowners dogged by debt

Outlook

Impact

Pubs shut their doors as they face a “perfect storm”

Outlook

Impact

CONSUMER SEGMENTATION

Babies and Infants

Impact

Kids

Impact

Tweenagers

Impact

Teens

Impact

Twenty-somethings

Impact

Thirty-somethings

Impact

Middle-aged Adults

Impact

Older Population

Impact

  • Table 1 Consumer Segmentation: 2005-2009
  • Table 2 Consumer Segmentation: 2010-2020

PEOPLE

Population

Impact

Marital Status

Impact

Town Or Country

Impact

  • Table 3 Population by Age: 2005-2009
  • Table 4 Population by Age: 2010-2020
  • Table 5 Male Population by Age: 2005-2009
  • Table 6 Male Population by Age: 2010-2020
  • Table 7 Female Population by Age: 2005-2009
  • Table 8 Female Population by Age: 2010-2020
  • Table 9 Population by Marital Status: 2005-2009
  • Table 10 Population by Marital Status: 2010-2020
  • Table 11 Marriage and Divorce Rates/Average Age at First Marriage: 2005-2009
  • Table 12 Population by Urban/Rural Location and Population Density: 2005-2009
  • Table 13 Population by Urban/Rural Location and Population Density: 2010-2020
  • Table 14 Population by Major Cities: 2005-2009
  • Table 15 Population by Major Cities: 2010-2020

HOUSE AND HOME

Households by Annual Disposable Income

Impact

Households by Number of Occupants

Impact

Single-person Households

Impact

Couples without Children

Impact

Couples with Children

Impact

Single-parent Families

Impact

  • Table 16 Annual Disposable Income per Household (Current Value): 2005-2009
  • Table 17 Annual Disposable Income per Household (Constant 2009 Value): 2010-2020
  • Table 18 Households by Number of Persons: 2005-2009
  • Table 19 Households by Number of Persons: 2010-2020
  • Table 20 Households by Type: 2005-2009
  • Table 21 Households by Type: 2010-2020

Home Ownership

Impact

Running Costs

Impact

Shopping for Household Goods

Impact

Possession of Household Durables

Impact

DIY and Gardening

Impact

Pet Ownership

Impact

  • Table 22 Households by Tenure: 2005-2009
  • Table 23 Households by Tenure: 2010-2020
  • Table 24 Households by Type of Dwelling: 2005-2009
  • Table 25 Households by Type of Dwelling: 2010-2020
  • Table 26 Possession of Household Durables: 2005-2009
  • Table 27 Possession of Household Durables: 2010-2020
  • Table 28 Pet Population: 2005-2009

INCOME

Average Income

Average Income by Age

  • Table 29 Annual Gross and Disposable Income (Current Value): 2005-2009
  • Table 30 Annual Gross and Disposable Income (Constant 2009 Value): 2005-2009
  • Table 31 Annual Gross and Disposable Income (Constant 2009 Value): 2010-2020
  • Table 32 Average Annual Gross Income by Age (Current Value): 2005-2009
  • Table 33 Average Annual Gross Income by Age (Constant 2009 Value): 2005-2009

CONSUMER EXPENDITURE

Living Costs

Impact

  • Table 34 Consumer Expenditure by Broad Category (Current Value): 2005-2009
  • Table 35 Consumer Expenditure by Broad Category (Constant 2009 Value): 2005-2009
  • Table 36 Consumer Expenditure by Broad Category (Constant 2009 Value): 2010-2020

WORK

Working Conditions

Commuting

Working Women

Alternative Work Options

Retirement

Unemployment

  • Table 37 Employed Population: 2005-2009
  • Table 38 Employed Population: 2010-2020
  • Table 39 Unemployed Population: 2005-2009
  • Table 40 Unemployed Population: 2010-2020

LEARNING

School Life

University Life

Adult Learning

Back-to-School Shopping Trends and Habits

  • Table 41 School Students: 2005-2009
  • Table 42 Graduates: 2005-2009
  • Table 43 Higher Education Students: 2005-2009

EATING (INCLUDING SOFT DRINKS)

Shopping for Food and Drinks

Impact

Dining in

Impact

Dining Out

Impact

Café Culture

Impact

  • Table 44 Consumer Expenditure on Food and Drinks (Current Value): 2005-2009
  • Table 45 Consumer Expenditure on Food and Drinks (Constant 2009 Value): 2005-2009
  • Table 46 Consumer Expenditure on Food and Drinks (Constant 2009 Value): 2010-2020
  • Table 47 Consumer Foodservice by Type (Current Value): 2004-2008
  • Table 48 Consumer Foodservice by Type (Constant 2008 Value): 2004-2008

DRINKING

Drinking Habits

Impact

Shopping for Alcoholic Beverages

  • Table 49 Consumer Expenditure on Alcoholic Beverages and Tobacco (Current Value): 2005-2009
  • Table 50 Consumer Expenditure on Alcoholic Beverages and Tobacco (Constant 2009 Value): 2005-2009
  • Table 51 Consumer Expenditure on Alcoholic Beverages and Tobacco (Constant 2009 Value): 2010-2020

SMOKING

Smoking Habits

Shopping for Cigarettes and Tobacco

Impact

  • Table 52 Smoking Prevalence: 2005-2009

PERSONAL APPEARANCE

Shopping for Toiletries and Cosmetics

Impact

Attitudes Towards Hair and Beauty

Impact

  • Table 53 Expenditure on Cosmetics and Toiletries (Current Value): 2005-2009
  • Table 54 Expenditure on Cosmetics and Toiletries (Constant 2009 Value): 2005-2009

FASHION

Fashion Trends

Shopping for Clothes, Shoes and Luxury Goods

Impact

  • Table 55 Consumer Expenditure on Clothing and Footwear (Current Value): 2005-2009
  • Table 56 Consumer Expenditure on Clothing and Footwear (Constant 2009 Value): 2005-2009
  • Table 57 Consumer Expenditure on Clothing and Footwear (Constant 2009 Value): 2010-2020

HEALTH AND WELLNESS

Healthcare

Health and Well-being

Impact

Sport and Fitness

Impact

Nutrition

Impact

Home Medication and Vitamins

Impact

  • Table 58 Health Expenditure: 2005-2009
  • Table 59 Healthy Life Expectancy at Birth: 2005-2009
  • Table 60 Obese and Overweight Population: 2005-2009
  • Table 61 Consumer Expenditure on Health and Wellness (Current Value): 2005-2009
  • Table 62 Consumer Expenditure on Health and Wellness (Constant 2009 Value): 2005-2009

LEISURE AND RECREATION

Staying in

Impact

Going Out

Impact

Public Holidays, Celebrations and Gift-giving Occasions

Culture

Holidays

Impact

  • Table 63 Household Possession of Cable TV and Satellite TV: 2005-2009
  • Table 64 Household Possession of Cable TV and Satellite TV: 2010-2020
  • Table 65 Cinema Attendances: 2005-2009

CONSUMER TECHNOLOGY

In-home Technology

Impact

Portable Technology

Impact

E-commerce and M-commerce

Impact

  • Table 66 Household Possession of Broadband Internet-Enabled Computers, DVD Players and Video Game Consoles: 2005-2009
  • Table 67 Household Possession of Broadband Internet-Enabled Computers, DVD Players and Video Game Consoles: 2010-2020
  • Table 68 Household Possession of Mobile Telephones and Mobile Telephone Calls: 2005-2009
  • Table 69 Household Possession of Mobile Telephones and Mobile Telephone Calls: 2010-2020
  • Table 70 Internet Retailing (Current Value): 2005-2009
  • Table 71 Internet Retailing (Constant 2009 Value): 2005-2009

TRANSPORT

Getting Around

Impact

Air Travel

Impact

  • Table 72 Household Possession of Passenger Vehicles: 2005-2009
  • Table 73 Household Possession of Passenger Vehicles: 2010-2020
  • Table 74 Consumer Expenditure on Transport Services (Current Value): 2005-2009
  • Table 75 Consumer Expenditure on Transport Services (Constant 2009 Value): 2005-2009
  • Table 76 Consumer Expenditure on Transport Services (Constant 2009 Value): 2010-2020

MONEY

Savings

Impact

Loans and Mortgages

Impact

Credit

Impact

  • Table 77 Savings and Savings Ratio: 2005-2009
  • Table 78 Consumer Loans, Mortgages and Credit (Current Value): 2005-2009
  • Table 79 Financial Cards in Circulation: 2005-2009

Samples

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