About this Report
Despite the recent violence and the impact of the global economic downturn, Kenya remains one of the fastest-growing markets for consumer goods and services in the Eastern Africa region. Kenya’s population is relatively young and is becoming increasingly urbanised. During the review period, providers of information and communication services, educational services and real estate services (especially rented housing) were among the principal beneficiaries of this growing consumer market. As Kenyan
Consumer Lifestyle Reports in Kenya provide current and detailed snapshots of the unique behaviours, attitudes and spending patterns of consumers in Kenya. In addition to covering important core topics like household disposable income, consumer expenditure, savings and credit and housing and home ownership, this report also contains hard-to-find statistics on more specific consumer-related topics like eating and drinking habits, shopping habits, preferred types of stores and retail venues, clothing and fashion trends and descriptions of how consumers spend their leisure and recreation time.
A consumer segmentation section in the report breaks down the Kenya’s consumers by specific age groups, ranging from babies and infants to pensioners; highlighting the factors that influence purchasing decisions and the products in greatest demand for each segment.
Use the Consumer Lifestyle in Kenya report to answer questions including:
- In what types of stores do consumers shop for food and drink?
- Do commuters drive cars to work or take public transport?
- How do ethnic groups influence consumer preferences and expenditure trends?
- How many households own microwave ovens? Personal computers? Refrigerators?
- On the whole, are the Kenya’s consumers spenders or savers?
- Where do consumers go on holiday and how much do they spend?
- How well are consumers served by the Kenya’s healthcare system?
Buy Consumer Lifestyle reports to:
- Get a quick, clear and comprehensive understanding of consumer trends, attitudes and behaviour in Kenya with relevant data conveniently laid out in a single, easy-to-read document
- Immediately gain hard-to-discern insights from local analysts into the factors that influence daily decision-making processes of Kenya consumers as they shop for and buy needed products and services
- Save research time and effort by quickly identifying unique (or in some cases similar) consumer attributes and characteristics that explain the demand for specific products and services in Kenya
- Quickly grasp the dynamics and direction of Kenya’s retail distribution network in order to understand how manufacturers and distributors get their products to consumers
