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Consumer Lifestyle

Consumer Lifestyles in Norway

Mar 2010

Price: US$1,900

About this Report

About this Report

Consumer Lifestyle Reports in Norway provide current and detailed snapshots of the unique behaviours, attitudes and spending patterns of consumers in Norway. In addition to covering important core topics like household disposable income, consumer expenditure, savings and credit and housing and home ownership, this report also contains hard-to-find statistics on more specific consumer-related topics like eating and drinking habits, shopping habits, preferred types of stores and retail venues, clothing and fashion trends and descriptions of how consumers spend their leisure and recreation time.

A consumer segmentation section in the report breaks down the Norway’s consumers by specific age groups, ranging from babies and infants to pensioners; highlighting the factors that influence purchasing decisions and the products in greatest demand for each segment.

Amongst other information, the Consumer Lifestyle in Norway report includes the following:

  • Five most important trends currently affecting consumers in Norway
  • Break-down and analysis of the Norway’s population statistics, discussing such key factors as age, ethnicity, education and income and their effect on consumer markets
  • Households segmented and analysed using a wide range of factors, such as number of occupants and with or without children
  • Detailed statistics and forecasts on activity in core categories of consumer expenditure such as housing, food and drink, transport, leisure and recreation and communications, as well as expenditure in categories like cosmetics and toiletries and consumer electronics
  • Identifies key distribution channels and shopping trends in major product sectors
  • Describes current fashion trends (many often unique to the country) as well as attitudes toward personal appearance, health and wellness and beauty that influence patterns of consumer spending
  • Reveals what consumers in Norway do when they stay in, go out, seek out entertainment, and go on holiday
  • Provides insight on the impact of technology, both in the home and while on the move



Use the Consumer Lifestyle in Norway report to answer questions including:

  • In what types of stores do consumers shop for food and drink?
  • Do commuters drive cars to work or take public transport?
  • How do ethnic groups influence consumer preferences and expenditure trends?
  • How many households own microwave ovens? Personal computers? Refrigerators?
  • On the whole, are the Norway’s consumers spenders or savers?
  • Where do consumers go on holiday and how much do they spend?
  • How well are consumers served by the Norway’s healthcare system?

Buy Consumer Lifestyle reports to:

  • Get a quick, clear and comprehensive understanding of consumer trends, attitudes and behaviour in Norway with relevant data conveniently laid out in a single, easy-to-read document
  • Immediately gain hard-to-discern insights from local analysts into the factors that influence daily decision-making processes of Norway consumers as they shop for and buy needed products and services
  • Save research time and effort by quickly identifying unique (or in some cases similar) consumer attributes and characteristics that explain the demand for specific products and services in Norway
  • Quickly grasp the dynamics and direction of Norway’s retail distribution network in order to understand how manufacturers and distributors get their products to consumers

Table of Contents

Table of Contents

STRUCTURE OF THE REPORT

CONSUMER TRENDS

No end to ever-increasing housing prices

Outlook

Impact

Seeking health and wellness

Outlook

Impact

The ageing population

Outlook

Impact

The rise in internet retailing

Outlook

Impact

A key driver of consumer demand

Outlook

Impact

POPULATION

Population Change

Impact

Population by Gender

Impact

Population by Marital Status

Impact

Population by Education

Impact

Population by Rural/urban Areas

Impact

  • Table 1 Population by Age and Gender: 1995/2000/2005/2008/2015/2020
  • Table 2 Population by Age and Gender (% Analysis and % Growth): 1995/2008/2015/1995-2008/2008-2020
  • Table 3 Median Age of Population: 1995/2000/2005/2008/2015/2020
  • Table 4 Median Age of Population (Growth): 1995-2008/2008-2020
  • Table 5 Population Change: 1995/2000/2005/2006/2007/2008
  • Table 6 Population Change (% Growth): 1995-2008/2000-2008
  • Table 7 Birth Rates: 1995/2000/2005/2006/2007/2008
  • Table 8 Death Rates: 1995/2000/2005/2006/2007/2008
  • Table 9 Birth Rates (Actual Growth): 1995-2008/2000-2008
  • Table 10 Death Rates (Actual Growth): 1995-2008/2000-2008
  • Table 11 Fertility and Birth: 1995/2000/2005/2006/2007/2008
  • Table 12 Fertility and Birth (Growth): 1995-2008/2000-2008
  • Table 13 Population by Marital Status: 1995/2000/2005/2006/2007/2008
  • Table 14 Population by Marital Status (% Analysis and % Growth): 1995/2000/2008/1995-2008/2000-2008
  • Table 15 Marriage Rates: 1995/2000/2005/2006/2007/2008
  • Table 16 Divorce Rates: 1995/2000/2005/2006/2007/2008
  • Table 17 Marriage Rates (Actual Growth): 1995-2008/2000-2008
  • Table 18 Divorce Rates (Actual Growth): 1995-2008/2000-2008
  • Table 19 Population by Highest Educational Attainment: 1995/2000/2005/2006/2007/2008
  • Table 20 Population by Highest Educational Attainment (% Analysis and % Growth): 1995/2000/2008/1995-2008/2000-2008
  • Table 21 Literacy Rates: 1995/2000/2005/2006/2007/2008
  • Table 22 Literacy Rates (Actual Growth): 2000-2008
  • Table 23 Population by Urban/Rural Locations and Major Cities: 1995/2000/2005/2006/2007/2008
  • Table 24 Population by Urban/Rural Locations and Major Cities (% Analysis and % Growth): 1995/2000/2008/1995-2008/2000-2008
  • Table 25 Population Density: 1995/2000/2005/2006/2007/2008
  • Table 26 Population Density (change): 1995-2008/2000-2008

CONSUMER SEGMENTATION

Babies and Infants

Impact

Kids

Impact

Tweenagers

Impact

Teenagers

Impact

Students

Impact

People in their 20s

Impact

People in their 30s

Impact

Middle-aged Adults

Impact

Pensioners

Impact

  • Table 27 Babies and Infants: 1995/2000/2005/2008/2015/2020
  • Table 28 Babies and Infants (% Growth): 1995-2008/2008-2015
  • Table 29 Kids: 1995/2000/2005/2008/2015/2020
  • Table 30 Kids (% Growth): 1995-2008/2008-2015
  • Table 31 Tweenagers: 1995/2000/2005/2008/2015/2020
  • Table 32 Tweenagers (% Growth): 1995-2008/2008-2015
  • Table 33 Teenagers: 1995/2000/2005/2008/2015/2020
  • Table 34 Teenagers (% Growth): 1995-2008/2008-2015
  • Table 35 People in their 20s: 1995/2000/2005/2008/2015/2020
  • Table 36 People in their 20s (% Growth): 1995-2008/2008-2015
  • Table 37 People in their 30s: 1995/2000/2005/2008/2015/2020
  • Table 38 People in their 30s (% Growth): 1995-2008/2008-2015
  • Table 39 Middle-aged Adults: 1995/2000/2005/2008/2015/2020
  • Table 40 Middle-aged Adults (% Growth): 1995-2008/2008-2015
  • Table 41 Older Population: 1995/2000/2005/2008/2015/2020
  • Table 42 Older Population (% Growth): 1995-2008/2008-2015

HOUSEHOLD PROFILES

Households by Number of Occupants

Impact

Household Annual Disposable Income

Impact

Homeownership

Impact

Possession of Household Durables

Impact

Pet Ownership

Impact

  • Table 43 Households by Number of Occupants: 1995/2000/2005/2006/2007/2008
  • Table 44 Households by Number of Occupants (% Analysis and % Growth): 1995/2000/2008/1995-2008/2000-2008
  • Table 45 Occupants per Household: 1995/2000/2005/2006/2007/2008
  • Table 46 Occupants per Household (Actual Growth): 1995-2008/2000-2008
  • Table 47 Number of Households by Disposable Income Bracket: 1995/2000/2005/2006/2007/2008
  • Table 48 Number of Households by Disposable Income Bracket (% Analysis and % Growth): 1995/2000/2008/1995-2008/2000-2008
  • Table 49 Total Housing Stock and New Dwellings Completed: 1995/2000/2005/2008/2015/2020
  • Table 50 Total Housing Stock and New Dwellings Completed (% Growth): 1995-2008/2008-2015
  • Table 51 Households by Tenure and Type of Dwelling: 1995/2000/2005/2008/2015/2020
  • Table 52 Households by Tenure and Type of Dwelling (% Analysis and % Growth): 1995/2000/2008/1995-2008/2008-2015
  • Table 53 Households by Number of Rooms: 1995/2000/2005/2006/2007/2008
  • Table 54 Households by Number of Rooms (% Analysis and % Growth): 1995/2000/2008/1995-2008/2000-2008
  • Table 55 Ownership of Household Durables: 1995/2000/2005/2008/2010/2015
  • Table 56 Ownership of Household Durables by Type (Actual Growth): 1995-2008/2008-2015
  • Table 57 Pet Population: 2000/2004/2005/2006/2007/2008

HOUSEHOLD SEGMENTATION

Single-person Households

Impact

Couples without Children

Impact

Couples with Children

Impact

Single-parent Families

Impact

  • Table 58 Households by Type: 1995/2000/2005/2008/2015
  • Table 59 Households by Type (% Analysis and % Growth): 1995/2008/2015/1995-2008/2008-2015

LABOUR

Working Conditions

Employed Population by Age

Unemployed Population by Age

Part-time Employment

Impact

  • Table 60 Employed Population by Age Group: 1995/2000/2005/2006/2007/2008
  • Table 61 Employed Population by Age Group (% Analysis and % Growth): 1995/2000/2008/1995-2008/2000-2008
  • Table 62 Unemployed Population by Age Group: 1995/2000/2005/2006/2007/2008
  • Table 63 Unemployed Population by Age Group (% Analysis and % Growth): 1995/2000/2008/1995-2008/2000-2008
  • Table 64 Unemployment Rate: 1995/2000/2005/2006/2007/2008
  • Table 65 Unemployment Rate (Actual Growth): 1995-2008/2000-2008
  • Table 66 Part-Time Employment by Gender: 1995/2000/2005/2006/2007/2008
  • Table 67 Part-Time Employment by Gender (% Analysis and % Growth): 1995/2000/2008/1995-2008/2000-2008

INCOME

Annual Disposable Income

Income by Educational Attainment

Income by Gender

  • Table 68 Mean Annual Disposable Income by Education and Gender: 1995/2000/2005/2006/2007/2008
  • Table 69 Mean Annual Disposable Income by Education and Gender (% Growth): 1995-2008/2000-2008

CONSUMER EXPENDITURE

Spending on Consumer Goods and Services by Broad Category

Impact

  • Table 70 Consumer Expenditure by Broad Category: 1995/2000/2005/2008/2015/2020
  • Table 71 Consumer Expenditure by Broad Category (% Analysis and % Growth) 1995/2008/2015: /1995-2008/2008-2015
  • Table 72 Consumer Expenditure by Commodity Type: 1995/2000/2005/2008/2015/2020
  • Table 73 Consumer Expenditure by Commodity Type (% Analysis and % Growth) 1995/2008/2015: /1995-2008/2008-2015/2008-2020
  • Table 74 Consumer Prices and Costs: 1995/2000/2005/2006/2007/2008
  • Table 75 Consumer Prices and Costs (Actual Growth): 1995-2008/2000-2008

EATING HABITS

Spending on Food

Impact

Shopping for Food

Impact

Eating Preferences

Impact

Cooking Habits

Impact

  • Table 76 Consumer Expenditure on Food: 1995/2000/2005/2006/2007/2008
  • Table 77 Consumer Expenditure on Food (% Analysis and % Growth): 1995/2000/2008/1995-2008/2000-2008
  • Table 78 Per Capita Expenditure on Food: 1995/2000/2005/2006/2007/2008
  • Table 79 Per Capita Expenditure on Food (% Growth): 1995-2008/2000-2008

DRINKING AND SMOKING

Spending on Alcoholic Drinks

Impact

  • Table 80 Consumer Expenditure on Alcoholic Drinks and Tobacco: 1995/2000/2005/2006/2007/2008
  • Table 81 Consumer Expenditure on Alcoholic Drinks and Tobacco (% Analysis and % Growth): 1995/2000/2008/1995-2008/2000-2008

Spending on Soft Drinks and Hot Drinks

Impact

Spending on Tobacco

Impact

  • Table 80 Consumer Expenditure on Alcoholic Drinks and Tobacco: 1995/2000/2005/2006/2007/2008
  • Table 81 Consumer Expenditure on Alcoholic Drinks and Tobacco (% Analysis and % Growth): 1995/2000/2008/1995-2008/2000-2008
  • Table 82 Per Capita Expenditure on Alcoholic Drinks and Tobacco: 1995/2000/2005/2006/2007/2008
  • Table 83 Per Capita Expenditure on Alcoholic Drinks and Tobacco (% Growth): 1995-2008/2000-2008
  • Table 84 Consumer Expenditure on Non-alcoholic Drinks: 1995/2000/2005/2006/2007/2008
  • Table 85 Consumer Expenditure on Non-alcoholic Drinks (% Analysis and % Growth): 1995/2000/2008/1995-2008/2000-2008
  • Table 86 Per Capita Expenditure on Non-alcoholic Drinks: 1995/2000/2005/2006/2007/2008
  • Table 87 Per Capita Expenditure on Non-alcoholic Drinks (% Growth): 1995-2008/2000-2008

Buying Alcohol and Tobacco

Buying Soft Drinks and Hot Drinks

Drinking Habits

Impact

Smoking Habits

Impact

FASHION

Spending on Clothing and Footwear

Impact

Spending on Accessories and Personal Goods

Impact

Shopping for Clothing and Footwear

Impact

Shopping for Accessories and Personal Goods

Impact

Traditional Clothing

Fashion Trends

  • Table 88 Consumer Expenditure on Clothing and Footwear: 1995/2000/2005/2006/2007/2008
  • Table 89 Consumer Expenditure on Clothing and Footwear (% Analysis and % Growth): 1995/2000/2008/1995-2008/2000-2008
  • Table 90 Per Capita Expenditure on Clothing and Footwear: 1995/2000/2005/2006/2007/2008
  • Table 91 Per Capita Expenditure on Clothing and Footwear (% Growth): 1995-2008/2000-2008
  • Table 92 Consumer Expenditure on Jewellery, Silverware, Watches and Clocks, Travel Goods: 1995/2000/2005/2006/2007/2008
  • Table 93 Consumer Expenditure on Jewellery, Silverware, Watches and Clocks, Travel Goods (% Analysis and % Growth): 1995/2000/2008/1995-2008/2000-2008
  • Table 94 Per Capita Expenditure on Jewellery, Silverware, Watches and Clocks, Travel Goods: 1995/2000/2005/2006/2007/2008
  • Table 95 Per Capita Expenditure on Jewellery, Silverware, Watches and Clocks, Travel Goods (% Growth): 1995-2008/2000-2008

HOUSING AND ASSOCIATED COSTS

Spending on Housing

Impact

Renting Versus Buying

Impact

Utility Costs

Impact

Maintenance and Repair

Impact

  • Table 96 Consumer Expenditure on Housing: 1995/2000/2005/2006/2007/2008
  • Table 97 Consumer Expenditure on Housing (% Analysis and % Growth): 1995/2000/2008/1995-2008/2000-2008
  • Table 98 Per Capita Expenditure on Housing: 1995/2000/2005/2006/2007/2008
  • Table 99 Per Capita Expenditure on Housing (% Growth): 1995-2008/2000-2008

HOUSEHOLD GOODS AND SERVICES

Spending on Household Goods and Services

Impact

Shopping for Household Goods

Impact

DIY and Gardening

Impact

  • Table 100 Consumer Expenditure on Household Goods and Services: 1995/2000/2005/2006/2007/2008
  • Table 101 Consumer Expenditure on Household Goods and Services (%Analysis and % Growth): 1995/2000/2008/1995-2008/2000-2008
  • Table 102 Per Capita Expenditure on Household Goods and Services: 1995/2000/2005/2006/2007/2008
  • Table 103 Per Capita Expenditure on Household Goods and Services (% Growth): 1995-2008/2000-2008

HEALTH

Spending on Health Goods and Medical Services

Impact

Healthcare System

Impact

Major Causes of Death

Prevalence of Smoking

Impact

Reported AIDS Cases

Drug Abuse

Health and Wellness

Impact

  • Table 104 Consumer Expenditure on Health Goods and Medical Services: 1995/2000/2005/2006/2007/2008
  • Table 105 Consumer Expenditure on Health Goods and Medical Services (% Analysis and % Growth): 1995/2000/2008/1995-2008/2000-2008
  • Table 106 Per Capita Expenditure on Health Goods and Medical Services: 1995/2000/2005/2006/2007/2008
  • Table 107 Per Capita Expenditure on Health Goods and Medical Services (% Growth): 1995-2008/2000-2008
  • Table 108 Share of Total Health Expenditure in GDP: 1995/2000/2005/2006/2007/2008
  • Table 109 Healthy Life Expectancy at Birth: 2000/2005/2006/2007/2008
  • Table 110 Healthy Life Expectancy at Birth (Actual Growth): 1995-2008/2000-2008
  • Table 111 Healthcare Workers: 1995/2000/2005/2006/2007/2008
  • Table 112 Healthcare Workers (% Growth): 1995-2008/2000-2008
  • Table 113 Major Causes of Death by Disease: 1995/2000/2005/2006/2007/2008
  • Table 114 Major Causes of Death by Disease (% Growth): 1995-2008/2000-2008
  • Table 115 Obese Population: 1995/2000/2005/2006/2007/2008
  • Table 116 Obese Population (Actual Growth): 1995-2008/2000-2008
  • Table 117 Smoking Prevalence: 2000/2005/2006/2007/2008
  • Table 118 Smoking Prevalence (Actual Growth): 2000-2008
  • Table 119 Reported AIDS Cases: 1995/2000/2005/2006/2007/2008
  • Table 120 Reported AIDS Cases (% Growth): 1995-2008/2000-2008

PERSONAL GROOMING

Spending on Cosmetics and Toiletries

Impact

Shopping for Cosmetics and Toiletries

Impact

Attitudes to Personal Grooming

Impact

  • Table 121 Consumer Expenditure on Personal Care: 1995/2000/2005/2006/2007/2008
  • Table 122 Consumer Expenditure on Personal Care (% Analysis and % Growth): 1995/2000/2008/1995-2008/2000-2008
  • Table 123 Per Capita Expenditure on Personal Care: 1995/2000/2005/2006/2007/2008
  • Table 124 Per Capita Expenditure on Personal Care (% Growth): 1995-2008/2000-2008

EDUCATION

Spending on Education

Pre-primary Education

Primary and Secondary Education

Higher Education

Adult Education

  • Table 125 Consumer Expenditure on Education: 1995/2000/2005/2006/2007/2008
  • Table 126 Consumer Expenditure on Education (% Growth): 1995-2008/2000-2008
  • Table 127 Per Capita Expenditure on Education: 1995/2000/2005/2006/2007/2008
  • Table 128 Per Capita Expenditure on Education (% Growth): 1995-2008/2000-2008

TRANSPORT

Spending on Transport

Impact

Air Transport

Impact

Road Transport

Impact

Rail Transport

Impact

  • Table 129 Consumer Expenditure on Transport: 1995/2000/2005/2006/2007/2008
  • Table 130 Consumer Expenditure on Transport (% Analysis and % Growth): 1995/2000/2008/1995-2008/2000-2008
  • Table 131 Per Capita Expenditure on Transport: 1995/2000/2005/2006/2007/2008
  • Table 132 Per Capita Expenditure on Transport (% Growth): 1995-2008/2000-2008

COMMUNICATIONS AND THE INTERNET

Spending on Communications

Impact

Television, Cable and Satellite

Impact

Printed Media

Impact

Telephones

Impact

Computers and the Internet

Impact

E-commerce

Impact

M-commerce

Impact

  • Table 133 Consumer Expenditure on Communications: 1995/2000/2005/2006/2007/2008
  • Table 134 Consumer Expenditure on Communications (% Analysis and % Growth): 1995/2000/2008/1995-2008/2000-2008
  • Table 135 Per Capita Expenditure on Communications: 1995/2000/2005/2006/2007/2008
  • Table 136 Per Capita Expenditure on Communications (% Growth) 1995-2008/2000-2008:
  • Table 137 Penetration of Televisions and Number of TV Channels: 1995/2000/2005/2006/2007/2008
  • Table 138 Penetration of Televisions and Number of TV Channels (% Growth): 1995-2008/2000-2008
  • Table 139 Penetration of Cable and Satellite Television: 1995/2000/2005/2006/2007/2008
  • Table 140 Penetration of Cable and Satellite Television (% Growth): 1995-2008/2000-2008
  • Table 141 National and International Phone Calls, Telephone Lines in Use and Mobile Phone Users: 1995/2000/2005/2006/2007/2008
  • Table 142 National and International Phone Calls, Telephone Lines in Use and Mobile Phone Users (% Growth): 1995-2008/2000-2008
  • Table 143 Household PC Penetration and Internet Usage: 1995/2000/2005/2006/2007/2008
  • Table 144 Household PC Penetration and Internet Usage (% Growth): 1995-2008/2000-2008

LEISURE AND RECREATION

Spending on Leisure and Recreation

Impact

Shopping for Leisure Goods

Impact

Leisure Time

Impact

Public Holidays and Gift Occasions/Celebrations

Impact

Culture

Sport and Exercise

Impact

Going Out

Impact

Travel and Tourism

Impact

  • Table 145 Consumer Expenditure on Leisure and Recreation: 1995/2000/2005/2006/2007/2008
  • Table 146 Consumer Expenditure on Leisure and Recreation (% Analysis and % Growth): 1995/2000/2008/1995-20087/2000-2008
  • Table 147 Per Capita Expenditure on Leisure and Recreation: 1995/2000/2005/2006/2007/2008
  • Table 148 Per Capita Expenditure on Leisure and Recreation (% Growth): 1995-2008/2000-2008
  • Table 149 Consumer Expenditure on Accommodation: 1995/2000/2005/2006/2007/2008
  • Table 150 Consumer Expenditure on Accommodation (% Analysis and % Growth): 1995/2000/2008/1995-2008/2000-2008
  • Table 151 Per Capita Expenditure on Accommodation: 1995/2000/2005/2006/2007/2008
  • Table 152 Per Capita Expenditure on Accommodation (% Growth): 1995-2008/2000-2008

EATING OUT

Spending on Catering

Impact

Attitudes to Eating Out

Impact

  • Table 153 Consumer Expenditure on Catering: 1995/2000/2005/2006/2007/2008
  • Table 154 Consumer Expenditure on Catering (% Growth): 1995-2008/2000-2008
  • Table 155 Per Capita Expenditure on Catering: 1995/2000/2005/2006/2007/2008
  • Table 156 Per Capita Expenditure on Catering (% Growth): 1995-2008/2000-2008

BANKING AND FINANCIAL SERVICES

Spending on Banking and Financial Services

Impact

Pensions

Impact

  • Table 157 Consumer Expenditure on Insurance: 1995/2000/2005/2006/2007/2008
  • Table 158 Consumer Expenditure on Insurance (% Analysis and % Growth): 1995-2008/2000-2008
  • Table 159 Per Capita Expenditure on Insurance: 1995/2000/2005/2006/2007/2008
  • Table 160 Per Capita Expenditure on Insurance (% Growth): 1995-2008/2000-2008
  • Table 161 Consumer Expenditure on Financial Services: 1995/2000/2005/2006/2007/2008
  • Table 162 Consumer Expenditure on Financial Services (% Analysis and % Growth): 1995-2008/2000-2008
  • Table 163 Per Capita Expenditure on Financial Services: 1995/2000/2005/2006/2007/2008
  • Table 164 Per Capita Expenditure on Financial Services (% Growth): 1995-2008/2000-2008

DEFINITIONS

  • Summary 1 Country Coverage

Samples

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