Virtually unscathed by the 2008 financial crisis, consumers in Norway are relatively affluent and boast an enviable standard of living. They also enjoy the benefits of a generous welfare system which provides a secure social safety net and lightens the household financial burden. On the other hand, consumers are increasingly facing some of the world’s highest prices for a wide range of products and services, from housing to alcoholic drinks, and this has affected the spending habits of many.
Consumer Lifestyle Reports provide current and detailed snapshots of the unique behaviours, attitudes and spending patterns of consumers in Norway.
In addition to covering important core topics like household disposable income, consumer expenditure, savings and credit and housing and home ownership, this report also contains hard-to-find statistics on more specific consumer-related topics like eating and drinking habits, shopping habits, preferred types of stores and retail venues, clothing and fashion trends and descriptions of how consumers spend their leisure and recreation time.
A consumer segmentation section in the report breaks down the Norway’s consumers by specific age groups, ranging from babies and infants to pensioners; highlighting the factors that influence purchasing decisions and the products in greatest demand for each segment.
Use the Consumer Lifestyle in Norway report to answer questions including:
- In what types of stores do consumers shop for food and drink?
- Do commuters drive cars to work or take public transport?
- How do ethnic groups influence consumer preferences and expenditure trends?
- How many households own microwave ovens? Personal computers? Refrigerators?
- On the whole, are the Norway’s consumers spenders or savers?
- Where do consumers go on holiday and how much do they spend?
- How well are consumers served by the Norway’s healthcare system?
Buy Consumer Lifestyle reports to:
- Get a quick, clear and comprehensive understanding of consumer trends, attitudes and behaviour in Norway with relevant data conveniently laid out in a single, easy-to-read document
- Immediately gain hard-to-discern insights from local analysts into the factors that influence daily decision-making processes of Norway consumers as they shop for and buy needed products and services
- Save research time and effort by quickly identifying unique (or in some cases similar) consumer attributes and characteristics that explain the demand for specific products and services in Norway
- Quickly grasp the dynamics and direction of Norway’s retail distribution network in order to understand how manufacturers and distributors get their products to consumers
Table of Contents
TOP FIVE CONSUMER TRENDS
Consumer confidence remains high, spurring continued spending
Consumers continue to turn to internet retailers for a wide range of products
Incentives fuel increased demand for electric cars
Housing boom spurs rising mortgage debt
Consumers’ increasing use of cards and e-payments driving Norway toward cashless society
Babies and Infants
Skiing competitons popular among young kids
High school graduations spur spending sprees
20-somethings taking on housing debt
More seniors keep working
Pensioners increasingly living abroad
- Table 1 Consumer Segmentation and Population Data 2000, 2005, 2011, 2012, 2013, 2016
- Chart 1 Population Aged 15-64 Compared with Old-Age Dependency Ratio 2000-2020
HOUSING AND HOUSEHOLDS
More consumers being second homes abroad
- Table 2 Housing and Households Data 2000, 2005, 2011, 2012, 2013, 2016
- Chart 2 Number of Households by Disposable Income Bracket 2005, 2010, 2016
MONEY AND SAVINGS
Attitudes toward Payment Methods
Loans and Mortgages
- Table 3 Money and Savings Data 2000, 2005, 2011, 2012, 2013, 2016
- Chart 3 Consumer Lending Compared with Savings and Savings Ratio 2000- 2016
EATING AND DRINKING
Demand for sparkling wine continues to grow
Popularity of craft beer on the rise
- Table 4 Eating and Drinking Data 2000, 2005, 2011, 2012, 2013, 2016
- Chart 4 Real Growth in Consumer Expenditure Compared with Real Growth in Consumer Expenditure on Food and Alcoholic Drinks 2000-2016
GROOMING AND FASHION
Perceptions of Beauty
- Table 5 Grooming and Fashion Data 2000, 2005, 2011, 2012, 2013, 2016
- Chart 5 Real Growth in Consumer Expenditure Compared with Real Growth in Consumer Expenditure on Clothing, Footwear and Personal Care 2000-2016
HEALTH AND WELLNESS
Attitudes to Health and Well-being
Attitudes To Smoking
- Table 6 Health and Wellness Data 2000, 2005, 2011, 2012, 2013, 2016
- Chart 6 Real Growth in Public and Private Expenditure on Health Compared with Healthy Life Expectancy at Birth 2000-2013
Main Household Shop
Increased demand by consumers for locally produced food
Cross-border food shopping gains in popularity among price-conscious consumers
Shopping for Big-ticket Items
- Table 7 Shopping Data 2000, 2005, 2011, 2012, 2013, 2016
- Chart 7 Index of Retail Sales through Discounters, Hypermarkets, Supermarkets and Internet Retailing 2000-2016
LEISURE AND RECREATION
Sport and Fitness
Public Holidays, Celebrations and Gift-giving
- Table 8 Leisure and Recreation Data 2000, 2005, 2011, 2012, 2013, 2016
- Chart 8 Percentage of Households in Possession of Cable TV; Satellite TV System; Internet Enabled Computer; Mobile Telephone; Video Games Console 2000-2016
Growing demand for electric cars
- Table 9 Transport Data: 2000, 2005, 2011, 2012, 2013, 2016
- Chart 9 Real Growth in Consumer Expenditure Compared with Real Growth in Consumer Expenditure on Transport Services and Purchase of Cars, Motorcycles and other Vehicles 2000-2016