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Consumer Lifestyle

Consumer Lifestyles in Serbia

May 2010

Price: US$1,900

About this Report

About this Report

Consumer Lifestyle Reports in Serbia provide current and detailed snapshots of the unique behaviours, attitudes and spending patterns of consumers in Serbia. In addition to covering important core topics like household disposable income, consumer expenditure, savings and credit and housing and home ownership, this report also contains hard-to-find statistics on more specific consumer-related topics like eating and drinking habits, shopping habits, preferred types of stores and retail venues, clothing and fashion trends and descriptions of how consumers spend their leisure and recreation time.

A consumer segmentation section in the report breaks down the Serbia’s consumers by specific age groups, ranging from babies and infants to pensioners; highlighting the factors that influence purchasing decisions and the products in greatest demand for each segment.

Amongst other information, the Consumer Lifestyle in Serbia report includes the following:

  • Five most important trends currently affecting consumers in Serbia
  • Break-down and analysis of the Serbia’s population statistics, discussing such key factors as age, ethnicity, education and income and their effect on consumer markets
  • Households segmented and analysed using a wide range of factors, such as number of occupants and with or without children
  • Detailed statistics and forecasts on activity in core categories of consumer expenditure such as housing, food and drink, transport, leisure and recreation and communications, as well as expenditure in categories like cosmetics and toiletries and consumer electronics
  • Identifies key distribution channels and shopping trends in major product sectors
  • Describes current fashion trends (many often unique to the country) as well as attitudes toward personal appearance, health and wellness and beauty that influence patterns of consumer spending
  • Reveals what consumers in Serbia do when they stay in, go out, seek out entertainment, and go on holiday
  • Provides insight on the impact of technology, both in the home and while on the move



Use the Consumer Lifestyle in Serbia report to answer questions including:

  • In what types of stores do consumers shop for food and drink?
  • Do commuters drive cars to work or take public transport?
  • How do ethnic groups influence consumer preferences and expenditure trends?
  • How many households own microwave ovens? Personal computers? Refrigerators?
  • On the whole, are the Serbia’s consumers spenders or savers?
  • Where do consumers go on holiday and how much do they spend?
  • How well are consumers served by the Serbia’s healthcare system?

Buy Consumer Lifestyle reports to:

  • Get a quick, clear and comprehensive understanding of consumer trends, attitudes and behaviour in Serbia with relevant data conveniently laid out in a single, easy-to-read document
  • Immediately gain hard-to-discern insights from local analysts into the factors that influence daily decision-making processes of Serbia consumers as they shop for and buy needed products and services
  • Save research time and effort by quickly identifying unique (or in some cases similar) consumer attributes and characteristics that explain the demand for specific products and services in Serbia
  • Quickly grasp the dynamics and direction of Serbia’s retail distribution network in order to understand how manufacturers and distributors get their products to consumers

Table of Contents

Table of Contents

STRUCTURE OF THE REPORT

CONSUMER TRENDS

Serbian Population Continues to Age

Outlook

Impact

Poverty in Serbia Increasing

Outlook

Impact

Increasing Self-awareness Drives Demand for Health Products

Outlook

Impact

Visa Liberalisation Spurs Interest in Travel Abroad

Outlook

Impact

Economic Climate Expected to Brighten

Outlook

Impact

POPULATION

Population Change

Impact

Population by Gender

Population by Marital Status

Population by Education

Population by Rural/Urban Areas

Impact

  • Table 1 Population by Age and Gender: 1995/2000/2005/2008/2015/2020
  • Table 2 Population by Age and Gender (% Analysis and % Growth): 1995/2008/2015/1995-2008/2008-2020
  • Table 3 Median Age of Population: 1995/2000/2005/2008/2015/2020
  • Table 4 Median Age of Population (Growth): 1995-2008/2008-2020
  • Table 5 Population Change: 1995/2000/2005/2006/2007/2008
  • Table 6 Population Change (% Growth): 1995-2008/2000-2008
  • Table 7 Birth Rates: 1995/2000/2005/2006/2007/2008
  • Table 8 Death Rates: 1995/2000/2005/2006/2007/2008
  • Table 9 Birth Rates (Actual Growth): 1995-2008/2000-2008
  • Table 10 Death Rates (Actual Growth): 1995-2008/2000-2008
  • Table 11 Fertility and Birth: 1995/2000/2005/2006/2007/2008
  • Table 12 Fertility and Birth (Growth): 1995-2008/2000-2008
  • Table 13 Population by Marital Status: 1995/2000/2005/2006/2007/2008
  • Table 14 Population by Marital Status (% Analysis and % Growth): 1995/2000/2008/1995-2008/2000-2008
  • Table 15 Marriage Rates: 1995/2000/2005/2006/2007/2008
  • Table 16 Divorce Rates: 1995/2000/2005/2006/2007/2008
  • Table 17 Marriage Rates (Actual Growth): 1995-2008/2000-2008
  • Table 18 Divorce Rates (Actual Growth): 1995-2008/2000-2008
  • Table 19 Population by Highest Educational Attainment: 1995/2000/2005/2006/2007/2008
  • Table 20 Population by Highest Educational Attainment (% Analysis and % Growth): 1995/2000/2008/1995-2008/2000-2008
  • Table 21 Population by Urban/Rural Locations and Major Cities: 1995/2000/2005/2006/2007/2008
  • Table 22 Population by Urban/Rural Locations and Major Cities (% Analysis and % Growth): 1995/2000/2008/1995-2008/2000-2008
  • Table 23 Population Density: 1995/2000/2005/2006/2007/2008
  • Table 24 Population Density (change): 1995-2008/2000-2008

CONSUMER SEGMENTATION

Babies and Infants

Kids

Tweenagers

Teens

Students

People in their Twenties

People in their Thirties

Middle-aged Adults

Older Population

  • Table 25 Babies and Infants: 1995/2000/2005/2008/2015/2020
  • Table 26 Babies and Infants (% Growth): 1995-2008/2008-2015
  • Table 27 Kids: 1995/2000/2005/2008/2015/2020
  • Table 28 Kids (% Growth): 1995-2008/2008-2015
  • Table 29 Tweenagers: 1995/2000/2005/2008/2015/2020
  • Table 30 Tweenagers (% Growth): 1995-2008/2008-2015
  • Table 31 Teens: 1995/2000/2005/2008/2015/2020
  • Table 32 Teens (% Growth): 1995-2008/2008-2015
  • Table 33 People in their Twenties: 1995/2000/2005/2008/2015/2020
  • Table 34 People in their Twenties (% Growth): 1995-2008/2008-2015
  • Table 35 People in their Thirties: 1995/2000/2005/2008/2015/2020
  • Table 36 People in their Thirties (% Growth): 1995-2008/2008-2015
  • Table 37 Middle-aged Adults: 1995/2000/2005/2008/2015/2020
  • Table 38 Middle-aged Adults (% Growth): 1995-2008/2008-2015
  • Table 39 Older Population: 1995/2000/2005/2008/2015/2020
  • Table 40 Older Population (% Growth): 1995-2008/2008-2015

HOUSEHOLD PROFILES

Households by Number of Occupants

Impact

Household Annual Disposable Income

Impact

Home Ownership

Possession of Household Durables

Impact

Pet Ownership

  • Table 41 Households by Number of Occupants: 1995/2000/2005/2006/2007/2008
  • Table 42 Households by Number of Occupants (% Analysis and % Growth): 1995/2000/2008/1995-2008/2000-2008
  • Table 43 Occupants per Household: 1995/2000/2005/2006/2007/2008
  • Table 44 Occupants per Household (Actual Growth): 1995-2008/2000-2008
  • Table 45 Number of Households by Disposable Income Bracket: 1995/2000/2005/2006/2007/2008
  • Table 46 Number of Households by Disposable Income Bracket (% Analysis and % Growth): 1995/2000/2008/1995-2008/2000-2008
  • Table 47 Ownership of Household Durables: 1995/2000/2005/2008/2010/2015
  • Table 48 Ownership of Household Durables by Type (Actual Growth): 1995-2008/2008-2015

HOUSEHOLD SEGMENTATION

Single-person Households

Impact

Couples Without Children

Impact

Couples With Children

Impact

Single-parent Families

Impact

  • Table 49 Households by Type: 1995/2000/2005/2008/2015/2020
  • Table 50 Households by Type (% Analysis and % Growth): 1995/2008/2015/1995-2008/2008-2015/2008-2020

LABOUR

Working Conditions

Employed Population by Age

Unemployed Population by Age

Part-time Employment

  • Table 51 Employed Population by Age Group and Gender: 1995/2000/2005/2006/2007/2008
  • Table 52 Employed Population by Gender (% Analysis and % Growth): 1995/2000/2008/1995-2008/2000-2008
  • Table 53 Unemployed Population by Age Group: /2005/2006/2007/2008
  • Table 54 Unemployed Population by Gender (% Analysis and % Growth): 1995/2000/2008/1995-2008/2000-2008
  • Table 55 Unemployment Rate: 1995/2000/2005/2006/2007/2008
  • Table 56 Unemployment Rate (Actual Growth): 1995-2008/2000-2008

INCOME

Annual Disposable Income

Income by Gender

CONSUMER EXPENDITURE

Spending on Consumer Goods and Services by Broad Category

Impact

  • Table 57 Consumer Expenditure by Broad Category: 1995/2000/2005/2008/2015/2020
  • Table 58 Consumer Expenditure by Broad Category (% Analysis and % Growth) 1995/2008/2015: /1995-2008/2008-2015
  • Table 59 Consumer Expenditure by Commodity Type: 1995/2000/2005/2008/2015/2020
  • Table 60 Consumer Expenditure by Commodity Type (% Analysis and % Growth) 1995/2008/2015: /1995-2008/2008-2015/2008-2020
  • Table 61 Consumer Prices and Costs: 1995/2000/2005/2006/2007/2008
  • Table 62 Consumer Prices and Costs (Actual Growth): 1995-2008/2000-2008

EATING HABITS

Shopping for Food

Cooking Habits

  • Table 63 Consumer Expenditure on Food: 1995/2000/2005/2006/2007/2008
  • Table 64 Consumer Expenditure on Food (% Analysis and % Growth): 1995/2000/2008/1995-2008/2000-2008

DRINKING AND SMOKING

Spending on Alcoholic Drinks

Spending on Soft Drinks and Hot Drinks

Spending on Tobacco

  • Table 65 Consumer Expenditure on Alcoholic Beverages and Tobacco: 1995/2000/2005/2006/2007/2008
  • Table 66 Consumer Expenditure on Alcoholic Beverages and Tobacco (% Analysis and % Growth): 1995/2000/2008/1995-2008/2000-2008
  • Table 67 Per Capita Expenditure on Alcoholic Beverages and Tobacco: 1995/2000/2005/2006/2007/2008
  • Table 68 Per Capita Expenditure on Alcoholic Beverages and Tobacco (% Growth): 1995-2008/2000-2008
  • Table 69 Consumer Expenditure on Non-alcoholic Beverages: 1995/2000/2005/2006/2007/2008
  • Table 70 Consumer Expenditure on Non-alcoholic Beverages (% Analysis and % Growth): 1995/2000/2008/1995-2008/2000-2008

FASHION

Spending on Clothing and Footwear

Shopping for Clothing and Footwear

Traditional Clothing

  • Table 71 Consumer Expenditure on Clothing and Footwear: 1995/2000/2005/2006/2007/2008
  • Table 72 Consumer Expenditure on Clothing and Footwear (% Analysis and % Growth): 1995/2000/2008/1995-2008/2000-2008
  • Table 73 Per Capita Expenditure on Clothing and Footwear: 1995/2000/2005/2006/2007/2008
  • Table 74 Per Capita Expenditure on Clothing and Footwear (% Growth): 1995-2008/2000-2008

HOUSING AND ASSOCIATED COSTS

Spending on Housing

Impact

Renting vs Buying

Impact

Utility Costs

Impact

Maintenance and Repair

  • Table 75 Consumer Expenditure on Housing: 1995/2000/2005/2006/2007/2008
  • Table 76 Consumer Expenditure on Housing (% Analysis and % Growth): 1995/2000/2008/1995-2008/2000-2008
  • Table 77 Per Capita Expenditure on Housing: 1995/2000/2005/2006/2007/2008
  • Table 78 Per Capita Expenditure on Housing (% Growth): 1995-2008/2000-2008

HOUSEHOLD GOODS AND SERVICES

Spending on Household Goods and Services

Impact

Shopping for Household Goods

Impact

DIY and Gardening

Impact

  • Table 79 Consumer Expenditure on Household Goods and Services: 1995/2000/2005/2006/2007/2008
  • Table 80 Consumer Expenditure on Household Goods and Services (%Analysis and % Growth): 1995/2000/2008/1995-2008/2000-2008
  • Table 81 Per Capita Expenditure on Household Goods and Services: 1995/2000/2005/2006/2007/2008
  • Table 82 Per Capita Expenditure on Household Goods and Services (% Growth): 1995-2008/2000-2008

HEALTH

Spending on Health Goods and Medical Services

Impact

Healthcare System

Major Causes of Death

Prevalence of Smoking

Reported AIDS Cases

Drug Abuse

Health and Wellness

  • Table 83 Consumer Expenditure on Health Goods and Medical Services: 1995/2000/2005/2006/2007/2008
  • Table 84 Consumer Expenditure on Health Goods and Medical Services (% Analysis and % Growth): 1995/2000/2008/1995-2008/2000-2008
  • Table 85 Per Capita Expenditure on Health Goods and Medical Services: 1995/2000/2005/2006/2007/2008
  • Table 86 Per Capita Expenditure on Health Goods and Medical Services (% Growth): 1995-2008/2000-2008
  • Table 87 Share of Total Health Expenditure in GDP: 1995/2000/2005/2006/2007/2008
  • Table 88 Healthcare Workers: 2000/2005/2006/2007/2008
  • Table 89 Healthcare Workers (% Growth): 2000-2008
  • Table 90 Smoking Prevalence: 2000/2005/2006/2007/2008
  • Table 91 Smoking Prevalence (Actual Growth): 2000-2008
  • Table 92 Reported AIDS Cases: 2000/2005/2006/2007/2008
  • Table 93 Reported AIDS Cases (% Growth): 2000-2008

PERSONAL GROOMING

Spending on Cosmetics and Toiletries

Shopping for Cosmetics and Toiletries

Attitudes to Personal Grooming

  • Table 94 Consumer Expenditure on Personal Care: 1995/2000/2005/2006/2007/2008
  • Table 95 Consumer Expenditure on Personal Care (% Analysis and % Growth): 1995-2008/2000-2008

EDUCATION

Spending on Education

Pre-primary Education

Primary and Secondary Education

Higher Education

Adult Education

  • Table 96 Consumer Expenditure on Education: 1995/2000/2005/2006/2007/2008
  • Table 97 Consumer Expenditure on Education (% Growth): 1995-2008/2000-2008
  • Table 98 Per Capita Expenditure on Education: 1995/2000/2005/2006/2007/2008
  • Table 99 Per Capita Expenditure on Education (% Growth): 1995-2008/2000-2008

TRANSPORT

Spending on Transport

Impact

Air Transport

Road Transport

Rail Transport

  • Table 100 Consumer Expenditure on Transport: 1995/2000/2005/2006/2007/2008
  • Table 101 Consumer Expenditure on Transport (% Analysis and % Growth): 1995/2000/2008/1995-2008/2000-2008
  • Table 102 Per Capita Expenditure on Transport: 1995/2000/2005/2006/2007/2008
  • Table 103 Per Capita Expenditure on Transport (% Growth): 1995-2008/2000-2008

COMMUNICATIONS AND THE INTERNET

Spending on Communications

Television, Cable and Satellite

Printed Media

Telephones

Computers and the Internet

E-commerce

M-commerce

  • Table 104 Consumer Expenditure on Communications: 1995/2000/2005/2006/2007/2008
  • Table 105 Consumer Expenditure on Communications (% Analysis and % Growth): 1995/2000/2008/1995-2008/2000-2008
  • Table 106 Per Capita Expenditure on Communications: 1995/2000/2005/2006/2007/2008
  • Table 107 Per Capita Expenditure on Communications (% Growth) 1995-2008/2000-2008:
  • Table 108 Penetration of Televisions and Number of TV Channels: 1995/2000/2005/2006/2007/2008
  • Table 109 Penetration of Televisions and Number of TV Channels (% Growth): 1995-2008/2000-2008
  • Table 110 Penetration of Cable and Satellite Television: 2005/2006/2007/2008
  • Table 111 National and International Phone Calls, Telephone Lines in Use and Mobile Phone Users: 2005/2006/2007/2008
  • Table 112 Household PC Penetration and Internet Usage: 1995/2000/2005/2006/2007/2008
  • Table 113 Household PC Penetration (% Growth): 1995-2008/2000-2008

LEISURE AND RECREATION

Spending on Leisure and Recreation

Shopping for Leisure Goods

Leisure Time

Public Holidays and Gift Occasions/celebrations

Culture

Sport and Exercise

Going Out

Travel and Tourism

  • Table 114 Consumer Expenditure on Leisure and Recreation: 1995/2000/2005/2006/2007/2008
  • Table 115 Consumer Expenditure on Leisure and Recreation (% Analysis and % Growth): 1995/2000/2008/1995-20087/2000-2008
  • Table 116 Per Capita Expenditure on Leisure and Recreation: 1995/2000/2005/2006/2007/2008
  • Table 117 Per Capita Expenditure on Leisure and Recreation (% Growth): 1995-2008/2000-2008
  • Table 118 Consumer Expenditure on Accommodation: 1995/2000/2005/2006/2007/2008
  • Table 119 Consumer Expenditure on Accommodation (% Analysis and % Growth): 1995-2008/2000-2008

EATING OUT

Spending on Catering

Attitudes to Eating Out

  • Table 120 Consumer Expenditure on Catering: 1995/2000/2005/2006/2007/2008
  • Table 121 Consumer Expenditure on Catering (% Growth): 1995-2008/2000-2008

BANKING AND FINANCIAL SERVICES

Spending on Banking and Financial Services

Pensions

  • Table 122 Consumer Expenditure on Insurance: 1995/2000/2005/2006/2007/2008
  • Table 123 Consumer Expenditure on Insurance (% Analysis and % Growth): 1995-2008/2000-2008
  • Table 124 Consumer Expenditure on Financial Services: 1995/2000/2005/2006/2007/2008
  • Table 125 Consumer Expenditure on Financial Services (% Analysis and % Growth): 1995-2008/2000-2008

DEFINITIONS

  • Summary 1 Country Coverage

Samples

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