Consumer Lifestyle

Tunisia Flag Consumer Lifestyles in Tunisia

| Pages: 55

Price: US$1,900

About this Report

In the aftermath of the political revolution of early 2011 Tunisian consumers have been facing somewhat extraordinary and exceptional pressures. Rapidly rising prices, particularly for food, have affected household budgets and have led to many consumers tightening their belts and changing their shopping habits. Tourism, long the mainstay for income and jobs, has declined significantly. Regardless, as the country sets it sights on recovery many consumers are returning to more normal consumption p

Consumer Lifestyle Reports provide current and detailed snapshots of the unique behaviours, attitudes and spending patterns of consumers in Tunisia.

In addition to covering important core topics like household disposable income, consumer expenditure, savings and credit and housing and home ownership, this report also contains hard-to-find statistics on more specific consumer-related topics like eating and drinking habits, shopping habits, preferred types of stores and retail venues, clothing and fashion trends and descriptions of how consumers spend their leisure and recreation time.

A consumer segmentation section in the report breaks down the Tunisia’s consumers by specific age groups, ranging from babies and infants to pensioners; highlighting the factors that influence purchasing decisions and the products in greatest demand for each segment.

Use the Consumer Lifestyle in Tunisia report to answer questions including:

  • In what types of stores do consumers shop for food and drink?
  • Do commuters drive cars to work or take public transport?
  • How do ethnic groups influence consumer preferences and expenditure trends?
  • How many households own microwave ovens? Personal computers? Refrigerators?
  • On the whole, are the Tunisia’s consumers spenders or savers?
  • Where do consumers go on holiday and how much do they spend?
  • How well are consumers served by the Tunisia’s healthcare system?

Buy Consumer Lifestyle reports to:

  • Get a quick, clear and comprehensive understanding of consumer trends, attitudes and behaviour in Tunisia with relevant data conveniently laid out in a single, easy-to-read document
  • Immediately gain hard-to-discern insights from local analysts into the factors that influence daily decision-making processes of Tunisia consumers as they shop for and buy needed products and services
  • Save research time and effort by quickly identifying unique (or in some cases similar) consumer attributes and characteristics that explain the demand for specific products and services in Tunisia
  • Quickly grasp the dynamics and direction of Tunisia’s retail distribution network in order to understand how manufacturers and distributors get their products to consumers

Table of Contents


Current Behaviour within the Broader Economic Climate

Consumer Confidence

Misery Index

  • Chart 1 Misery Index 2006-2011


School Life

University Life

Adult Learning

  • Chart 2 Number of Students in Higher Education and Expenditure per Student in PPP Terms 2006-2011
  • Chart 3 Regional Ranking of Number of University Students 2011


Working conditions


Women in the Workplace

Alternative Work Options


  • Chart 4 Employed and Unemployed Population and Labour Force Participation Rate 2006-2011
  • Chart 5 Regional Ranking of Female Employment Rate 2011
  • Chart 6 Population Aged 15-64 Compared With Old-Age Dependency Ratio 2000-2020


Dining In

Dining Out

Café Culture

Snacking Habits

Attitudes towards Food Trends

  • Chart 7 Per Capita Expenditure on Consumer Foodservice by Chained and Independent 2011
  • Chart 8 Regional Ranking of Average Supply of Food Calories per Day 2011


Attitudes towards Drinking

Drinking Inside the Home

Drinking Outside the Home

  • Chart 9 Per Capita Consumption of Alcoholic Drinks and Soft Drinks by Category 2011
  • Chart 10 Regional Ranking of Alcoholic Drinks Consumption: Off-trade vs On-trade 2011


Attitudes towards Personal Care

Attitudes towards Beauty

Male Grooming

Use of Hair Care Salons, Spas, Nail and Beauty Parlours

  • Chart 11 Value Sales of Beauty and Personal Care Key Categories 2006-2011
  • Chart 12 Regional Ranking of per capita Sales of Men's Grooming Products 2011


Attitudes towards Clothing

Attitudes towards Footwear

Attitudes towards Personal Adornment

Attitudes towards Accessories/Luxury Goods

  • Chart 13 Consumer Expenditure on Clothing and Footwear 2006-2011
  • Chart 14 Regional Ranking of Consumer Expenditure on Clothing and Footwear as a Proportion of Total Consumer Expenditure 2011


Public versus Private Healthcare

Attitudes to Health and Well-being

Over-the-Counter Versus Prescription-Only Medicines (OTC vs POM)

Sport and Fitness


  • Chart 15 Growth in Public and OTC Expenditure on Pharmaceuticals Compared With Healthy Life Expectancy at Birth 2006-2011
  • Chart 16 Regional Ranking of Obese and Overweight Population 2011


Smoking Prevalence

Attitudes to Smoking

  • Chart 17 Smoking Prevalence Amongst Men and Women 2006-2011
  • Chart 18 Regional Ranking of Smoking Prevalence 2011


Main Household Food and Non-Food Consumables Shop

Top-Up Food Shopping

Shopping for Big-Ticket Items

Personal Shopping

E-commerce and M-commerce

Attitudes to Shopping

  • Chart 19 Importance of Hypermarkets, Supermarkets and Discounters within Grocery Retailing 2011
  • Chart 20 Regional Ranking of Internet Users 2011


Staying In

Going Out

Public Holidays, Celebrations and Gift-Giving


  • Chart 21 Regional Ranking of Consumer Expenditure on Leisure and Recreation as a Proportion of Total Consumer Expenditure 2011


Attitudes to DIY

Attitudes to Gardening

  • Chart 22 Number of Home Owners and New Dwellings Completed 2006-2011
  • Chart 23 Regional Ranking of Home Owners as a Proportion of Total Households 2011


Attitudes to Pet Ownership


Getting Around

Use of Public Transport

Air Travel

  • Chart 24 Kilometres Travelled by Road, Rail and Air Compared With Motorway Intensity; Number of Scheduled Airline Passengers Carried 2006-2011
  • Chart 25 Regional Ranking of New Car Registrations 2010


Attitudes to Taking Holidays

Main Holiday-Taking Trends

Domestic versus Foreign Holidays

Preferred Travel Methods

Popularity of Different Types of Holiday Activities

  • Chart 26 Tourism Expenditure and Tourism Receipts 2006-2011
  • Chart 27 Regional Ranking of Holiday Departures 2011


Attitudes toward Payment Methods


Loans and Mortgages

  • Chart 28 Consumer Lending Compared with Savings and Savings Ratio 2006-2011
  • Chart 29 Regional Ranking of Financial Cards in Circulation 2011


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