Consumers have dealt with a worrisome social and economic climate since 2011 and many have curbed household spending. Regardless, there is an optimistic outlook regarding the country’s direction and many look forward to the recovery of the tourism sector, among other crucial sectors, and the jobs and economic security that recovery will bring. Well-educated and globally connected, Tunisia’s young consumers are expected to drive the development of a modern consumer culture in coming years.
Consumer Lifestyle Reports provide current and detailed snapshots of the unique behaviours, attitudes and spending patterns of consumers in Tunisia.
In addition to covering important core topics like household disposable income, consumer expenditure, savings and credit and housing and home ownership, this report also contains hard-to-find statistics on more specific consumer-related topics like eating and drinking habits, shopping habits, preferred types of stores and retail venues, clothing and fashion trends and descriptions of how consumers spend their leisure and recreation time.
A consumer segmentation section in the report breaks down the Tunisia’s consumers by specific age groups, ranging from babies and infants to pensioners; highlighting the factors that influence purchasing decisions and the products in greatest demand for each segment.
Use the Consumer Lifestyle in Tunisia report to answer questions including:
- In what types of stores do consumers shop for food and drink?
- Do commuters drive cars to work or take public transport?
- How do ethnic groups influence consumer preferences and expenditure trends?
- How many households own microwave ovens? Personal computers? Refrigerators?
- On the whole, are the Tunisia’s consumers spenders or savers?
- Where do consumers go on holiday and how much do they spend?
- How well are consumers served by the Tunisia’s healthcare system?
Buy Consumer Lifestyle reports to:
- Get a quick, clear and comprehensive understanding of consumer trends, attitudes and behaviour in Tunisia with relevant data conveniently laid out in a single, easy-to-read document
- Immediately gain hard-to-discern insights from local analysts into the factors that influence daily decision-making processes of Tunisia consumers as they shop for and buy needed products and services
- Save research time and effort by quickly identifying unique (or in some cases similar) consumer attributes and characteristics that explain the demand for specific products and services in Tunisia
- Quickly grasp the dynamics and direction of Tunisia’s retail distribution network in order to understand how manufacturers and distributors get their products to consumers
Table of Contents
TOP FIVE CONSUMER TRENDS
Consumers Adjusting to Uncertain Economic Conditions
Beer-Drinking Culture Remains Robust
Many Consumers Rely on Grey Market for Affordable Goods
Growth Expected for Internet Retailing Despite Challenges
Islamic Banking Underdeveloped but Expected to Grow
Babies and Infants
Tweens encouraged to participate in organised sports
- Table 1 Consumer Segmentation and Population Data 2000, 2005, 2011, 2012, 2013, 2016
- Chart 1 Population Aged 15-64 Compared with Old-Age Dependency Ratio 2000-2020
HOUSING AND HOUSEHOLDS
Designer homes on a budget
- Table 2 Housing and Households Data 2000, 2005, 2011, 2012, 2013, 2016
- Chart 2 Number of Households by Disposable Income Bracket 2005, 2010, 2016
MONEY AND SAVINGS
Attitudes toward Payment Methods
Loans and Mortgages
Rising property prices shut out young prospective home buyers
- Table 3 Money and Savings Data 2000, 2005, 2011, 2012, 2013, 2016
- Chart 3 Consumer Lending Compared with Savings and Savings Ratio 2000- 2016
EATING AND DRINKING
Young consumers driving demand for modern kitchenware
Breakfast ‘on the go’ becoming popular among urban consumers
Young consumers drive demand for non-alcoholic beer
- Table 4 Eating and Drinking Data 2000, 2005, 2011, 2012, 2013, 2016
- Chart 4 Real Growth in Consumer Expenditure Compared with Real Growth in Consumer Expenditure on Food and Alcoholic Drinks 2000-2016
GROOMING AND FASHION
Perceptions of Beauty
Increased demand for retro fashions
Consumers using fashion to make social statements
- Table 5 Grooming and Fashion Data 2000, 2005, 2011, 2012, 2013, 2016
- Chart 5 Real Growth in Consumer Expenditure Compared with Real Growth in Consumer Expenditure on Clothing, Footwear and Personal Care 2000-2016
HEALTH AND WELLNESS
Attitudes to Health and Well-being
Attitudes to Smoking
- Table 6 Health and Wellness Data 2000, 2005, 2011, 2012, 2013, 2016
- Chart 6 Real Growth in Public and Private Expenditure on Health Compared with Healthy Life Expectancy at Birth 2000-2013
Main Household Shop
Shopping for Big-ticket Items
- Table 7 Shopping Data 2000, 2005, 2011, 2012, 2013, 2016
- Chart 7 Index of Retail Sales through Supermarkets 2000-2016
LEISURE AND RECREATION
Sport and Fitness
Public Holidays, Celebrations and Gift-giving
- Table 8 Leisure and Recreation Data 2000, 2005, 2011, 2012, 2013, 2016
- Chart 8 Percentage of Households in Possession of Satellite TV System; Internet Enabled Computer; Mobile Telephone; Video Games Console 2000-2016
- Table 9 Transport Data: 2000, 2005, 2011, 2012, 2013, 2016
- Chart 9 Real Growth in Consumer Expenditure Compared with Real Growth in Consumer Expenditure on Transport Services and Purchase of Cars, Motorcycles and other Vehicles 2000-2016