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Consumer Lifestyle

Consumer Lifestyles in Turkmenistan

Dec 2010

Price: US$1,900

About this Report

About this Report

Consumer Lifestyle Reports in #Country# provide current and detailed snapshots of the unique behaviours, attitudes and spending patterns of consumers in #Country#. In addition to covering important core topics like household disposable income, consumer expenditure, savings and credit and housing and home ownership, this report also contains hard-to-find statistics on more specific consumer-related topics like eating and drinking habits, shopping habits, preferred types of stores and retail venues, clothing and fashion trends and descriptions of how consumers spend their leisure and recreation time.

A consumer segmentation section in the report breaks down the #Country#’s consumers by specific age groups, ranging from babies and infants to pensioners; highlighting the factors that influence purchasing decisions and the products in greatest demand for each segment.

Amongst other information, the Consumer Lifestyle in #Country# report includes the following:

  • Five most important trends currently affecting consumers in #Country#
  • Break-down and analysis of the #Country#’s population statistics, discussing such key factors as age, ethnicity, education and income and their effect on consumer markets
  • Households segmented and analysed using a wide range of factors, such as number of occupants and with or without children
  • Detailed statistics and forecasts on activity in core categories of consumer expenditure such as housing, food and drink, transport, leisure and recreation and communications, as well as expenditure in categories like cosmetics and toiletries and consumer electronics
  • Identifies key distribution channels and shopping trends in major product sectors
  • Describes current fashion trends (many often unique to the country) as well as attitudes toward personal appearance, health and wellness and beauty that influence patterns of consumer spending
  • Reveals what consumers in #Country# do when they stay in, go out, seek out entertainment, and go on holiday
  • Provides insight on the impact of technology, both in the home and while on the move



Use the Consumer Lifestyle in #Country# report to answer questions including:

  • In what types of stores do consumers shop for food and drink?
  • Do commuters drive cars to work or take public transport?
  • How do ethnic groups influence consumer preferences and expenditure trends?
  • How many households own microwave ovens? Personal computers? Refrigerators?
  • On the whole, are the #Country#’s consumers spenders or savers?
  • Where do consumers go on holiday and how much do they spend?
  • How well are consumers served by the #Country#’s healthcare system?

Buy Consumer Lifestyle reports to:

  • Get a quick, clear and comprehensive understanding of consumer trends, attitudes and behaviour in #Country# with relevant data conveniently laid out in a single, easy-to-read document
  • Immediately gain hard-to-discern insights from local analysts into the factors that influence daily decision-making processes of #Country# consumers as they shop for and buy needed products and services
  • Save research time and effort by quickly identifying unique (or in some cases similar) consumer attributes and characteristics that explain the demand for specific products and services in #Country#
  • Quickly grasp the dynamics and direction of #Country#’s retail distribution network in order to understand how manufacturers and distributors get their products to consumers

Table of Contents

Table of Contents

STRUCTURE OF THE REPORT

CONSUMER TRENDS

Economic optimism affords higher discretionary spending

Outlook

Impact

Consumers more “connected” than ever before

Outlook

Impact

Gap widens between urban and rural lifestyles

Outlook

Impact

Children benefit financially from smaller families

Outlook

Impact

Modern shopping centres are replacing traditional markets

Outlook

Impact

CONSUMER SEGMENTATION

Babies and Infants

Impact

Kids

Impact

Tweenagers

Impact

Teens

Impact

Twenty-somethings

Impact

Thirty-somethings

Impact

Middle-aged Adults

Impact

Older Population

Impact

  • Table 1 Consumer Segmentation: 2005-2009
  • Table 2 Consumer Segmentation: 2010-2020

PEOPLE

Population

Impact

Marital Status

Impact

Town Or Country

Impact

  • Table 3 Population by Age: 2005-2009
  • Table 4 Population by Age: 2010-2020
  • Table 5 Male Population by Age: 2005-2009
  • Table 6 Male Population by Age: 2010-2020
  • Table 7 Female Population by Age: 2005-2009
  • Table 8 Female Population by Age: 2010-2020
  • Table 9 Population by Ethnic Groups: 2005-2009
  • Table 10 Population by Ethnic Groups: 2010-2020
  • Table 11 Population by Marital Status: 2005-2009
  • Table 12 Population by Marital Status: 2010-2020
  • Table 13 Marriage and Divorce Rates/Average Age at First Marriage: 2005-2009
  • Table 14 Population by Urban/Rural Location and Population Density: 2005-2009
  • Table 15 Population by Urban/Rural Location and Population Density: 2010-2020
  • Table 16 Population by Major Cities: 2005-2009
  • Table 17 Population by Major Cities: 2010-2020

HOUSE AND HOME

Households by Annual Disposable Income

Impact

Households by Number of Occupants

Impact

Single-person Households

Impact

Couples without Children

Impact

Couples with Children

Impact

Single-parent Families

Impact

  • Table 18 Annual Disposable Income per Household (Constant 2009 Value): 2005-2009
  • Table 19 Annual Disposable Income per Household (Constant 2009 Value): 2010-2020
  • Table 20 Households by Number of Persons: 2005-2009
  • Table 21 Households by Number of Persons: 2010-2020
  • Table 22 Households by Type: 2005-2009
  • Table 23 Households by Type: 2010-15

Home Ownership

Impact

Running Costs

Shopping for Household Goods

Impact

Possession of Household Durables

Impact

DIY and Gardening

Impact

Pet Ownership

Impact

  • Table 24 Households by Tenure: 2005-2009
  • Table 25 Households by Tenure: 2010-2020
  • Table 26 Households by Type of Dwelling: 2005-2009
  • Table 27 Households by Type of Dwelling: 2010-2015
  • Table 28 Running Costs: 2005-2009
  • Table 29 Possession of Household Durables: 2005-2009
  • Table 30 Possession of Household Durables: 2010-2020

INCOME

Average Income

Average Income by Age

  • Table 31 Average Annual Gross Income by Age (Current Value): 2005-2009
  • Table 32 Average Annual Gross Income by Age (Constant 2009 Value): 2005-2009

CONSUMER EXPENDITURE

Living Costs

Impact

  • Table 33 Consumer Expenditure by Broad Category (Current Value): 2005-2009
  • Table 34 Consumer Expenditure by Broad Category (Constant 2009 Value): 2005-2009
  • Table 35 Consumer Expenditure by Broad Category (Constant 2009 Value): 2010-2020

WORK

Working Conditions

Commuting

Working Women

Retirement

LEARNING

School Life

University Life

Adult Learning

  • Table 36 School Students: 2005-2009

EATING (INCLUDING SOFT DRINKS)

Shopping for Food and Drinks

Impact

Dining in

Dining Out

Café Culture

  • Table 37 Consumer Expenditure on Food (Current Value): 2005-2009
  • Table 38 Consumer Expenditure on Food (Constant 2009 Value): 2005-2009
  • Table 39 Consumer Expenditure on Food (Constant 2009 Value): 2010-2020
  • Table 40 Consumer Expenditure on Non-Alcoholic Beverages (Current Value): 2005-2009
  • Table 41 Consumer Expenditure on Non-Alcoholic Beverages (Constant 2009 Value): 2005-2009
  • Table 42 Consumer Expenditure on Non-Alcoholic Beverages (Constant 2009 Value): 2010-2020
  • Table 43 Consumer Foodservice by Type (Current Value): 2005-2009

DRINKING

Drinking Habits

Impact

Shopping for Alcoholic Beverages

  • Table 44 Consumer Expenditure on Alcoholic Beverages and Tobacco (Current Value): 2005-2009
  • Table 45 Consumer Expenditure on Alcoholic Beverages and Tobacco (Constant 2009 Value): 2005-2009
  • Table 46 Consumer Expenditure on Alcoholic Beverages and Tobacco (Constant 2009 Value): 2010-2020

SMOKING

Smoking Habits

Shopping for Cigarettes and Tobacco

Impact

PERSONAL APPEARANCE

Shopping for Toiletries and Cosmetics

Impact

Attitudes towards Hair and Beauty

Impact

  • Table 47 Expenditure on Cosmetics and Toiletries (Current Value): 2005-2009
  • Table 48 Expenditure on Cosmetics and Toiletries (Constant 2009 Value): 2005-2009

FASHION

Fashion Trends

Impact

Shopping for Clothes, Shoes and Luxury Goods

Impact

  • Table 49 Consumer Expenditure on Clothing and Footwear (Current Value): 2005-2009
  • Table 50 Consumer Expenditure on Clothing and Footwear (Constant 2009 Value): 2005-2009
  • Table 51 Consumer Expenditure on Clothing and Footwear (Constant 2009 Value): 2010-2020

HEALTH AND WELLNESS

Healthcare

Health and Well-being

Impact

Sport and Fitness

Impact

Nutrition

Impact

Home Medication and Vitamins

Impact

  • Table 52 Health Expenditure: 2005-2009
  • Table 53 Healthy Life Expectancy at Birth: 2005-2009
  • Table 54 Obese and Overweight Population: 2005-2009
  • Table 55 Consumer Expenditure on Health and Wellness (Current Value): 2005-2009
  • Table 56 Consumer Expenditure on Health and Wellness (Constant 2009 Value): 2005-2009

LEISURE AND RECREATION

Staying in

Impact

Going Out

Impact

Public Holidays, Celebrations and Gift-giving Occasions

Culture

Holidays

Impact

  • Table 57 Consumer Expenditure on Package Holidays (Current Value): 2005-2009
  • Table 58 Consumer Expenditure on Package Holidays (Constant 2009 Value): 2005-2009
  • Table 59 Consumer Expenditure on Package Holidays (Constant 2009 Value): 2010-2020

CONSUMER TECHNOLOGY

In-home Technology

Impact

Portable Technology

Impact

E-commerce and M-commerce

  • Table 60 Household Possession of Broadband Internet-Enabled Computers, DVD Players and Video Game Consoles: 2005-2009
  • Table 61 Household Possession of Broadband Internet-Enabled Computers, DVD Players and Video Game Consoles: 2010-2020
  • Table 62 Household Possession of Mobile Telephones: 2005-2009
  • Table 63 Household Possession of Mobile Telephones: 2010-2020

TRANSPORT

Getting Around

Impact

Air Travel

Impact

  • Table 64 Household Possession of Passenger Vehicles: 2005-2009
  • Table 65 Household Possession of Passenger Vehicles: 2010-2020
  • Table 66 Consumer Expenditure on Transport Services (Current Value): 2005-2009
  • Table 67 Consumer Expenditure on Transport Services (Constant 2009 Value): 2005-2009
  • Table 68 Consumer Expenditure on Transport Services (Constant 2009 Value): 2010-2020

MONEY

Savings

Impact

Loans and Mortgages

Impact

Credit

Impact

  • Table 69 Savings and Savings Ratio: 2005-2009
  • Table 70 Consumer Loans, Mortgages and Credit (Current Value): 2005-2009
  • Table 71 Consumer Loans, Mortgages and Credit (Constant 2009 Value): 2005-2009
  • Table 72 Financial Cards in Circulation: 2005-2009

Samples

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