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Consumer Trends and Lifestyles

Market research on consumer trends and lifestyles.

Euromonitor International provides comprehensive market research on consumer trends and lifestyles. This combines our in-depth regional know-how with our industry research on over 210 markets.

Our insights into consumer attitudes and purchasing behaviour and the regional variations between them, enable you to identify new megatrends and define the shifting landscape of consumer trends.

Further analysis by topic:

Business Environment

Economy Finance and Trade

Industry Infrastructure and Environment

Income and Expenditure

Population and Homes

Technology Communications and Media

Related to these national reports, we also cover all consumer industries within each market.

As well as: business dynamics and commercial industrial supply chains.

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Strategy Briefing

An End to Gender Segmentation?: Raising Children the Gender Neutral Way

Jun 2017

Across the world, girls and boys are held back by the stereotyped expectations of their gender. As attitudes shift, gender roles change and initiatives target girls to encourage them to develop in non-traditional areas, how is this impacting demand ...

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Strategy Briefing

A Silver Opportunity: Targeting Senior Consumers in Beauty

Jun 2017

Understanding the key purchasing drivers and expectations of the growing demographic of senior consumers is becoming a strategic priority for beauty players. Over 60s provide rich opportunities for companies that get their products, services and ...

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City Review

Doha City Review

May 2017

Doha is a powerhouse of Qatar's economy as, in 2016, it contributed 68% of the country's GDP. The Qatari capital is home to the fastest growing population in the world, expanding by a staggering 40% over 2011-2016. Doha's economy primarily thrives ...

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City Review

Tel Aviv City Review

May 2017

In 2016, Tel Aviv was home to 3.8 million residents. Not officially the country's capital, it is the economic core of Israel. Well connected globally, it serves as a two-way link to the Western world that Israel is culturally and economically part ...

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City Review

Santiago City Review

May 2017

Santiago has emerged as a strong centre of business activities and commerce since the early 21st century. Thanks to its advantageous economic assets - a solid presence of international companies and start-ups, a well-educated workforce and an ...

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Strategy Briefing

Shifting Market Frontiers: Identifying Asia Pacific’s Secondary Cities for Retail Investment

May 2017

The Asia Pacific region is expected to be at the forefront of global economic growth in the 21th century. Its major cities have historically been the principle drivers and locations for retail investment, however across certain countries, most ...

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City Review

Quito City Review

May 2017

Quito, the capital of Ecuador, is an important centre of economic and social activities. It made a 25% contribution to Ecuador's GDP in 2016, on a par with the nation's port city, Guayaquil. A significant concentration of tertiary industries in Quito...

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City Review

Athens City Review

May 2017

Athens, which plays a crucial economic role within Greece with a national GDP share of nearly 50% in 2016, expects a more successful performance over 2016-2021. The city's real GDP, household incomes and consumer expenditure are forecast to finally ...

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Consumer Lifestyle

Consumer Lifestyles in Estonia

May 2017

The economy rebounded strongly from the recent economic downturn. Disposable income has increased significantly, fuelling a 24.5% rise (in real terms) in consumer expenditure between 2011 and 2016. Consumers are also more comfortable turning to ...

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Consumer Lifestyle

Consumer Lifestyles in Ecuador

May 2017

Consumers have become more cautious on what they are spending their money on and are adapting their budget to the current economic situation. Some households are choosing to invest their money in saving accounts or mutual funds instead of investing ...

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City Review

Manama City Review

May 2017

As of 2016, Manama made up 69% of Bahrain's GDP and was home to 70% of the population. Only 54% of GVA comes from services in Manama as the city still derives a large share of its economic wealth from petroleum-based industries, although with ...

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City Review

Jerusalem City Review

May 2017

Home to Jews, Christians and Muslims, Jerusalem has been for millennia a global metropolis disputed by imperia. Amid unresolved Israeli-Arab conflict, its statute of capital city remains disputed. With just 1.2 million inhabitants in 2016, Jerusalem ...

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City Review

Nagoya City Review

May 2017

Japan's manufacturing power base, Nagoya, is the third largest metropolis by economic size in the country. However, similar to the nationwide trend, the city's negative natural increase and weak immigration pose the greatest challenges to its future ...

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City Review

Kuala Lumpur City Review

May 2017

Kuala Lumpur, one of the biggest financial centres in the world for Islamic banking and one of the biggest financial hubs in Southeast Asia overall, is the backbone of Malaysia's economy. In 2016, the Kuala Lumpur metropolitan area accounted for 35% ...

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City Review

Casablanca City Review

May 2017

Casablanca is the economic capital of Morocco, generating 23% of the country's GDP in 2016. As of 2016, Casablanca benefited from a 182% productivity advantage over the rest of Morocco, thanks to its chief port, which represents the economic trade ...

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Consumer Lifestyle

Consumer Lifestyles in India

May 2017

Consumer confidence is improving since the government’s decision to remove high-value notes from circulation in November 2016. At the same time, rural consumers are coming to the forefront, be it via the Internet or through their television sets. ...

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City Review

San Jose City Review

May 2017

San Jose, one of the wealthiest cities in Central America, accounted for an impressive 61% of Costa Rica's total GDP in 2016. Numerous multinationals are attracted to the city for its well-educated and bilingual population. In 2016, disposable income...

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City Review

Osaka City Review

May 2017

Japan's second metropolis of 19 million people is struggling to revitalise its economic vigour. Osaka continues to lose out to Tokyo in business services' concentration, and also lacks a manufacturing edge of Nagoya, with locally-based electronics ...

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City Review

Ljubljana City Review

May 2017

With only 532,000 inhabitants in 2016, Ljubljana is tiny Eastern European city. However, it is the most important region in Slovenia, concentrating 26% of the country's population and generating 36% of its GDP. As Slovenia's financial centre and an ...

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Strategy Briefing

New Concepts in Fashion Retailing

May 2017

This briefing highlights the newest concepts in fashion retailing around the world. As hyperconnected consumers disregard the conventions of traditional retail, fashion players are increasingly looking to experiential shopping and personalisation to ...

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