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Consumer Trends and Lifestyles

Market research on consumer trends and lifestyles.

Euromonitor International provides comprehensive market research on consumer trends and lifestyles. This combines our in-depth regional know-how with our industry research on over 210 markets.

Our insights into consumer attitudes and purchasing behaviour and the regional variations between them, enable you to identify new megatrends and define the shifting landscape of consumer trends.

Further analysis by topic:

Business Environment

Economy Finance and Trade

Industry Infrastructure and Environment

Income and Expenditure

Population and Homes

Technology Communications and Media

Related to these national reports, we also cover all consumer industries within each market.

As well as: business dynamics and commercial industrial supply chains.

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City Review

Belgrade City Review

Mar 2017

Belgrade is one of the largest metropolitan areas in the Balkan Peninsula, second only to Athens. Once the capital of communist Yugoslavia, the city now is struggling to reach the economical level of other ex-Yugoslavian cities, especially ones that ...

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City Review

Bangalore City Review

Mar 2017

Being a high-flying city known for its IT industry, Bangalore has faced a tough time in recent years after seeing labour productivity in real terms fall by 3.4% over 2011-2016 - comparatively worse than Delhi, Mumbai and Kolkata, which witnessed ...

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Strategy Briefing

Digital Landscape: Finding Growth Opportunities in the Developed World

Mar 2017

Developed nations account for a major share of global digital consumption helped by network investments and tech-savvy consumers. Countries such as the US and South Korea are the leaders in digital connectivity. However, economic turmoil over the ...

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Strategy Briefing

Digital Innovators: New Ways of Paying Digitally

Mar 2017

A great number of consumer devices, things and sensors are connecting to the internet for the first time. This connectivity is creating new opportunities for consumer brand manufacturers and merchants to capture even more consumer data, which can be ...

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Strategy Briefing

Digital Innovators: New Conduits of Commerce in the Internet of Things Era

Mar 2017

Digital commerce is no longer restricted to computers, tablets or even mobile phones. There are now a plethora of things, including connected cars, consumer appliances, smart clothing, smartwatches and other fashion accessories all with the potential...

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City Review

Sydney City Review

Mar 2017

One of the most liveable cities in the world is not without challenges. Pressured from both within and beyond Australia to enhance its competitiveness, Sydney is reshaping its economic geography around a corridor of high value-added activities: "the ...

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City Review

Melbourne City Review

Mar 2017

Melbourne boasts many accolades: the most liveable city in the world, the world's top sports city, one of the best student cities globally and Australia's cultural capital. It is confidently pressing on to earn yet another - the most populous city in...

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Strategy Briefing

Digital Innovators: Maintaining Corporate Longevity in the Face of Societal Shifts

Mar 2017

Maintaining corporate longevity is no easy task in the face of societal shifts that are continuously reshaping how business is conducted. Companies must innovate or risk finding themselves on the wrong side of one of these seismic shifts. Euromonitor...

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Strategy Briefing

Brazil’s Consumer Spending in Times of Economic Recession

Mar 2017

Brazil, once one of the fastest-growing economies in the world, is experiencing the worst recession in decades. Insights into how household spending patterns are changing after the economic recession can help companies identify opportunities and ...

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City Review

Mumbai City Review

Mar 2017

India's most populous city (19.2 million residents in 2016), Mumbai is a growing financial hub and home to Bollywood, one of the world's largest industries. Propelled by business services over 2011-2016, it surpassed Bangalore by labour productivity,...

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City Review

Gothenburg City Review

Mar 2017

Gothenburg is the second-largest city in Sweden, located in a highly strategic part of Scandinavia, as global trade and shipping are significant factors behind the city's economic growth. To strengthen the region's competitiveness, Gothenburg adopted...

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City Review

Almaty City Review

Mar 2017

Accounting for 24% of the country's GDP and 12% of its population in 2016, Almaty is Kazakhstan's foremost economic Centre. Despite losing its capital status to Astana in 1997, Almaty remains the largest city in Kazakhstan, and still is a major ...

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City Review

Baku City Review

Mar 2017

Baku, the capital of Azerbaijan, is the complete powerhouse of Azerbaijan's national economy. The natural resources-rich city accounted for 76% of Azerbaijan's total gross domestic product in 2016. The city benefits from oil wealth, with 60% of its ...

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City Review

Novosibirsk City Review

Mar 2017

While Novosibirsk finds it hard to compete with the likes of Moscow and St Petersburg on many economic and consumer indicators, the city has earned itself a rightful title as "the capital of Siberia". Russia's third-most populous city is currently ...

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City Review

Shanghai City Review

Mar 2017

Already a leading global manufacturing centre, and the busiest global container port, Shanghai has recently strived to emerge as a global financial centre. With a population of 25.2 million in 2016, it was the most populous Chinese city, and boasted ...

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Consumer Lifestyle

Consumer Lifestyles in Italy

Mar 2017

Despite the economy beginning to rebound, consumers remain cautious and have yet to loosen their purse strings in any significant way, partly due to persistent concerns regarding the country’s banking sector. A narrative of decline remains prevalent,...

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Strategy Briefing

Global Women’s Body Confidence and Self-Image, and the Market Impact

Mar 2017

Concern with aesthetics is nothing new, but the fixation with self-image has reached unprecedented levels, thanks to the global rise of the “selfie culture” and constant exposure to idealised (and often unrealistic) images of female beauty via the ...

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Strategy Briefing

Urban Core Revival: Drivers, In-Depth Look at Cities and Implications for Businesses

Mar 2017

After decades of mass population exodus from decaying inner city areas, the 21st century has ushered in a resurgence of metropolitan urban cores. The trend, driven by economic, demographic and lifestyle factors, is nonetheless manifested differently ...

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Consumer Lifestyle

Consumer Lifestyles in Colombia

Mar 2017

After several years enjoying the benefits of a booming economy, Colombian consumers are facing increased economic uncertainties that are having an impact on their lifestyles and spending patterns. While Colombians look forward to a new period of ...

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City Review

Geneva City Review

Mar 2017

Geneva is the second largest city in Switzerland behind Zurich. Known as the capital of peace, with a cosmopolitan flair, Geneva is home to many international organisations with headquarters of the Red Cross and the United Nations. Despite Geneva ...

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