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Consumer Trends and Lifestyles

Market research on consumer trends and lifestyles.

Euromonitor International provides comprehensive market research on consumer trends and lifestyles. This combines our in-depth regional know-how with our industry research on over 210 markets.

Our insights into consumer attitudes and purchasing behaviour and the regional variations between them, enable you to identify new megatrends and define the shifting landscape of consumer trends.

Further analysis by topic:

Business Environment

Economy Finance and Trade

Industry Infrastructure and Environment

Income and Expenditure

Population and Homes

Technology Communications and Media

Related to these national reports, we also cover all consumer industries within each market.

As well as: business dynamics and commercial industrial supply chains.

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Strategy Briefing

The Smart Home: An Era of New Opportunities

Apr 2017

The household is transforming into a digital ecosystem, within which consumers are creating their own channels. As new technology is being adopted, the smart home is becoming a reality that can be a platform for brands and thought-leaders. This ...

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Strategy Briefing

Post-Luxury Travel Part II: Unique Selling Points

Apr 2017

Luxury travel is democratising. Contemporary luxury hotels are less about price, and not just about fluffy towels, stuffy grand lounges and stiff waiters. There is a rise of more affordable luxury, with intangible experiences including time, space, ...

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City Review

Tokyo City Review

Apr 2017

Tokyo is the world's largest urban economy and most populous city. Its substantial consumer base of 37 million people in 2016, boosted by a surging number of Chinese tourists, constantly lures leading retail brands. However, having been an enduring ...

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City Review

Guatemala City City Review

Apr 2017

Accounting for 40% of Guatemala's total GDP (USD27 billion out of USD68 billion in 2016), Guatemala City is the country's economic powerhouse. Over 2011-2016, the capital saw growth in its GDP, disposable income and labour productivity. However, the ...

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City Review

Antwerp City Review

Apr 2017

Antwerp is the second largest city in Belgium and the second most important consumer market in the country after Brussels. With 60% of all European consumers located within a 500km radius, the port of Antwerp plays a significant part in Belgium's ...

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Strategy Briefing

Global Licensing Trends in children’s Apparel and Footwear

Apr 2017

Characters dominate children’s fashion licensing as the majority of these franchises target children. After children pass the age of eight, other licensing types provide fiercer competition to character licensing including fashion, music, celebrity ...

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Strategy Briefing

Why Lifestyles Insights Matter for Business Strategy

Apr 2017

The habits, preferences and attitudes of global consumers directly shape their goals and priorities and have an enormous impact on the products and services they decide to buy and use in their everyday lives. Understanding trends in consumer ...

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City Review

Delhi City Review

Apr 2017

India's national capital, Delhi, has the country's most service-intensive economy. In 2016, Delhi overtook Mumbai to become the city with the largest GDP in the country and it is increasingly aiming to replicate the success of Bangalore as a hub for ...

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City Review

Stockholm City Review

Apr 2017

In 2016, Stockholm saw positive economic development: household disposable incomes increased, while unemployment levels continued to fall. The capital of Sweden carried a disproportionate weight in the life of the country, accounting for 23% of the ...

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City Review

Kolkata City Review

Apr 2017

The economic and commercial centre of eastern India and the capital of West Bengal (14.5 million inhabitants), Kolkata boasts lower wealth compared to other Indian metropolises. Its GDP per capita was only 10% higher than elsewhere in the country in ...

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City Review

Auckland City Review

Apr 2017

In 2011-2016, Auckland ranked among the top 10 major developed cities in the world for its fast growth in both real GDP (+18%) and population (+8.1%). New Zealand's flagship city has been very deliberate about securing its dynamism, overhaulingits ...

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Strategy Briefing

The Ungendered: Marketing to a Non-Binary Generation

Apr 2017

As more young people reject conventional gender roles and identify as ungendered, how should marketing campaigns, traditionally rooted in gender targeting, respond to both the ungendered and their peers? This report looks at the shift in the way we ...

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Strategy Briefing

Digital Innovators: From Artificial Intelligence to Personalisation 2.0

Apr 2017

Companies have been collecting petabytes of data, but to date struggle to make sense of it all. Artificial intelligence is enabling brands to better synthesise and incorporate those learnings into efforts to create a more personalised consumer ...

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Strategy Briefing

“Gotta Have Soul”: The Connected Home, AI and Smart Systems Get an Injection of “Humanity” – Part II

Mar 2017

The development of the smart connected home will face many hurdles, not least the incredible scale and complexity involved in getting all its constituent parts to operate in unison. That said, the rewards for injecting “soul” into what are still ...

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City Review

Belgrade City Review

Mar 2017

Belgrade is one of the largest metropolitan areas in the Balkan Peninsula, second only to Athens. Once the capital of communist Yugoslavia, the city now is struggling to reach the economical level of other ex-Yugoslavian cities, especially ones that ...

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City Review

Bangalore City Review

Mar 2017

Being a high-flying city known for its IT industry, Bangalore has faced a tough time in recent years after seeing labour productivity in real terms fall by 3.4% over 2011-2016 - comparatively worse than Delhi, Mumbai and Kolkata, which witnessed ...

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Strategy Briefing

Digital Landscape: Finding Growth Opportunities in the Developed World

Mar 2017

Developed nations account for a major share of global digital consumption helped by network investments and tech-savvy consumers. Countries such as the US and South Korea are the leaders in digital connectivity. However, economic turmoil over the ...

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Strategy Briefing

Digital Innovators: New Ways of Paying Digitally

Mar 2017

A great number of consumer devices, things and sensors are connecting to the internet for the first time. This connectivity is creating new opportunities for consumer brand manufacturers and merchants to capture even more consumer data, which can be ...

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Strategy Briefing

Digital Innovators: New Conduits of Commerce in the Internet of Things Era

Mar 2017

Digital commerce is no longer restricted to computers, tablets or even mobile phones. There are now a plethora of things, including connected cars, consumer appliances, smart clothing, smartwatches and other fashion accessories all with the potential...

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City Review

Sydney City Review

Mar 2017

One of the most liveable cities in the world is not without challenges. Pressured from both within and beyond Australia to enhance its competitiveness, Sydney is reshaping its economic geography around a corridor of high value-added activities: "the ...

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