The huge growth potential of contact lenses, particularly daily disposables, in China over the forecast period is likely to lead to intensifying competition. As the category becomes increasingly regulated, more international players will enter the local market through official channels, especially by opening flagship shops online or partnering with local retailers, such as Tmall Supermarket.
In recent years, the beauty attributes of contact lenses have become increasingly evident, with the pattern or colour of lenses playing an increasingly important role in the purchasing process. Sales of cosmetic - circle contact lenses are booming and account for an increasing proportion of total value.
Towards the end of the review period, China witnessed the beginning of the formalisation of contact lens sales, and as a result, emerging domestic players, as well as international names which have officially entered China, have adopted an omnichannel strategy whereby sales are driven by both online and offline stores to capture share. Players have been actively launching promotions in recent years, resulting in a drop in the average unit price of contact lenses, a strategy driven by local producers, with the price of daily disposable lenses even reduced to less than 50% of their original price.
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Understand the latest market trends and future growth opportunities for the Contact Lenses and Solutions industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Contact Lenses and Solutions
Contact lenses and Solutions is the aggregate of contact lenses and contact lens solution.
See All of Our DefinitionsThis report originates from Passport, our Contact Lenses and Solutions research and analysis database.
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