There are positive signs of recovery following a challenging period as a result of the pandemic; increased availability of products, greater consumer confidence, and potential new technologies or product innovations are all anticipated over the forecast period. However, growth is likely to gradually lose momentum.
Smart contact lenses, which offer an immersive AR/VR experience or real-time biometric monitoring, have been a topic of research for years, but commercialisation remains challenging. While prototypes have been developed, players pursuing this technology have faced significant difficulties.
Optical good stores and e-commerce are the preferred distribution channels for purchasing contact lenses in Germany, holding a combined value share of over 80% in 2023. Optical good stores continues to regain value share it lost in 2020, while sales through e-commerce remain significantly higher than pre-pandemic levels, although the latter has lost marginal share in 2023.
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Understand the latest market trends and future growth opportunities for the Contact Lenses and Solutions industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Contact Lenses and Solutions industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Contact Lenses and Solutions
Contact lenses and Solutions is the aggregate of contact lenses and contact lens solution.
See All of Our DefinitionsThis report originates from Passport, our Contact Lenses and Solutions research and analysis database.
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