Contact lenses are legally classified as medical equipment in Japan, and therefore these products are considered fairly difficult to implement sustainability strategies, such as using recycled raw materials due to sanitation concerns. However, considering the rising awareness of sustainability in Japan following a strong push from the local government to reduce greenhouse gas emissions to zero by 2050, in addition to various manufacturers introducing initiatives, sustainability is now a key focus area for contact lenses.
As the population in Japan declines, it has become increasingly important for players to seek ways to retain consumers to maintain their presence in the local market. In the case of contact lenses, following the increasing rate of myopia among children due to various factors, such as greater exposure to digital screens, the average age of contact lens wearers is decreasing.
Despite e-commerce holding more than 30% value share of total contact lenses in 2023, having a physical presence is still considered important, as local consumers still tend to rely on optical goods stores for eye examinations as well as product testing. Therefore, while repeat purchases are often made online, initial orders and prescriptions tend to mainly occur offline.
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Understand the latest market trends and future growth opportunities for the Contact Lenses and Solutions industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Contact Lenses and Solutions industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Contact Lenses and Solutions
Contact lenses and Solutions is the aggregate of contact lenses and contact lens solution.
See All of Our DefinitionsThis report originates from Passport, our Contact Lenses and Solutions research and analysis database.
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