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Country Report

Russia Flag Contact Lenses in Russia

| Pages: 18

Price: US$990

About this Report

Executive Summary

TRENDS

  • Contact lenses recorded strong and stable growth after the economic recession in 2008-2009, when Russians started to switch from spectacles to lenses due to their higher convenience, practicality and fashion-driven popularity; however, the start of the new economic crisis was characterised by a significant decrease in consumers’ purchasing powers. This slowed down growth of contact lenses significantly in 2015, as Russians with bad eyesight who used to have both spectacles and lenses as a reserve started switching from lenses to spectacles in order to save money and make fewer purchases. Those who continue using contact lenses are becoming more careful when making purchases and are searching for lower prices and higher discounts. Hence, sales of contact lenses are shifting to online stores as the prices offered by this channel are lower than those in optical goods stores.

COMPETITIVE LANDSCAPE

  • Contact lenses is a consolidated category, with the top five players recording a combined value share of 97% in 2014, with “others” registering only a 1% share. Johnson & Johnson continued to lead the category, registering a 29% value share. Its brand Acuvue is widely popular, recognised by Russians as offering good quality and is available in many variants, including daily, weekly/monthly and extended wear lenses. Johnson & Johnson is active with promotional campaigns and its products are distributed through all key retailing channels. Other leading players within contact lenses are Novartis Consumer Health, Bausch & Lomb and CooperVision, all recording strong value shares of 21% each in 2014.

PROSPECTS

  • Despite the economic downturn, contact lenses is still recognised as a category with potential that is not yet fully saturated. It is set to benefit from new product developments and a future widening of the consumer base; however, after the economic crisis, recovery of the category will be slow and in the short term contact lenses is set to record a stagnant performance. Internet retailing is expected to record a further improvement in performance as this channel offers better prices and online purchases are much easier and are timesaving for consumers.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Contact Lenses industry in Russia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Contact Lenses industry in Russia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Contact Lenses in Russia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • In which markets are daily disposables more popular than monthly and extended wear?
  • Is coloured, toric, spherical or multifocal the dominant type of contact lens in Russia?
  • Is style playing an increasingly important role over health in purchasing decisions?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our contact lenses market research database.

Table of Contents

Contact Lenses in Russia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Summary 1 Retail Sales of Contact Lens Solution: Value Sales and % Growth 2010-2015
  • Table 1 Sales of Contact Lenses by Category: Volume 2010-2015
  • Table 2 Sales of Contact Lenses by Category: Value 2010-2015
  • Table 3 Sales of Contact Lenses by Category: % Volume Growth 2010-2015
  • Table 4 Sales of Contact Lenses by Category: % Value Growth 2010-2015
  • Table 5 Sales of Contact Lenses by Type: % Value 2010-2015
  • Table 6 Sales of Daily Disposable Contact Lenses by Material: % Value 2010-2015
  • Table 7 Sales of Daily Disposable Contact Lenses by Condition: % Value 2010-2015
  • Table 8 Sales of Weekly/Monthly Contact Lenses by Material: % Value 2010-2015
  • Table 9 Sales of Weekly/Monthly Contact Lenses by Condition: % Value 2010-2015
  • Table 10 NBO Company Shares of Contact Lenses: % Value 2010-2014
  • Table 11 LBN Brand Shares of Contact Lenses: % Value 2011-2014
  • Table 12 Distribution of Contact Lenses by Format: % Value 2010-2015
  • Table 13 Forecast Sales of Contact Lenses by Category: Volume 2015-2020
  • Table 14 Forecast Sales of Contact Lenses by Category: Value 2015-2020
  • Table 15 Forecast Sales of Contact Lenses by Category: % Volume Growth 2015-2020
  • Table 16 Forecast Sales of Contact Lenses by Category: % Value Growth 2015-2020

Eyewear in Russia - Industry Context

EXECUTIVE SUMMARY

Eyewear is affected by the economic crisis and a tendency towards decline

The positions of individual optical goods stores weaken in favour of federal chained stores

Eyewear continues to be dominated by international players

Sales of eyewear are shifting from store-based to internet retailing

Development of eyewear is expected to continue despite economic concerns

KEY TRENDS AND DEVELOPMENTS

High prevalence of poor eyesight poses a threat in Russia

Sales of eyewear are shifting from store-based to internet retailing

Position of individual optical goods stores is weakening in favour of federal chained stores

MARKET DATA

  • Table 17 Sales of Eyewear by Category: Volume 2010-2015
  • Table 18 Sales of Eyewear by Category: Value 2010-2015
  • Table 19 Sales of Eyewear by Category: % Volume Growth 2010-2015
  • Table 20 Sales of Eyewear by Category: % Value Growth 2010-2015
  • Table 21 NBO Company Shares of Eyewear: % Value 2010-2014
  • Table 22 LBN Brand Shares of Eyewear: % Value 2011-2014
  • Table 23 Distribution of Eyewear by Format: % Value 2010-2015
  • Table 24 Forecast Sales of Eyewear by Category: Volume 2015-2020
  • Table 25 Forecast Sales of Eyewear by Category: Value 2015-2020
  • Table 26 Forecast Sales of Eyewear by Category: % Volume Growth 2015-2020
  • Table 27 Forecast Sales of Eyewear by Category: % Value Growth 2015-2020

DEFINITIONS

SOURCES

  • Summary 2 Research Sources

Segmentation

This market research report includes the following:

  • Contact Lenses
    • Daily Disposable Lenses
    • Weekly/Monthly Disposable Lenses
    • Traditional Lenses
    • Extended Wear Lenses

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Daily Disposable Lenses by Material
  • Weekly/Monthly Disposable Lenses by Material
  • Contact Lenses by Type
  • Daily Disposable Lenses by Condition
  • Eye Health Indicators
  • Number of Certified Opticians
  • Pricing
  • Weekly/Monthly Disposable Lenses by Condition

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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