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Country Report

South Korea Flag Contact Lenses in South Korea

| Pages: 21

Price: US$990

About this Report

Executive Summary

TRENDS

  • Poor eye health affects demand for contact lenses in South Korea. For the younger generation, especially in the student group, the myopia rate is becoming higher every year as electronic devices are highly prevalent. To reduce incidence of myopia for younger consumer groups, the manufacturers developed a lens which can prevent myopia and targeted the parents who are concerned for their children’s eye health. Also, as South Korea is one of the fastest-ageing societies in the world, there is increasing demand for multifocal lenses. These trends also affect demand for spectacles and there is increasing demand for progressive lenses in the market.

COMPETITIVE LANDSCAPE

  • Johnson & Johnson Korea led contact lenses with a value share of 44% in 2014, followed by Bausch & Lomb Korea with a 13% share. These two companies accounted for 57% of the total contact lenses value in South Korea, indicating that international players are dominating the category. Johnson & Johnson also saw the biggest increase in value sales in 2014 as it has the most powerful and reliable brand in South Korea, Acuvue.

PROSPECTS

  • Contact lens manufacturers and major optical shops are expected to make partnerships during the forecast period. As the distribution channels become very important in contact lenses, the players will focus on making partnerships or educating opticians to promote their products to the customers. For example, Johnson & Johnson has already made a partnership with the Lens Story specialised contact lens optical ships in South Korea to promote its major brand Acuvue. If the customers purchase their lenses in Lens Story shops, they get more bonus items from the shops. Bausch & Lomb constantly educates opticians from all over the nation about its latest launches and major products. The company also educates opticians at specialised sessions to promote its toric lenses.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Contact Lenses industry in South Korea with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Contact Lenses industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.

The Contact Lenses in South Korea market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • In which markets are daily disposables more popular than monthly and extended wear?
  • Is coloured, toric, spherical or multifocal the dominant type of contact lens in South Korea?
  • Is style playing an increasingly important role over health in purchasing decisions?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our contact lenses market research database.

Table of Contents

Contact Lenses in South Korea - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Retail Sales of Contact Lens Solution: Value Sales and % Growth 2010-2015
  • Table 2 Sales of Contact Lenses by Category: Volume 2010-2015
  • Table 3 Sales of Contact Lenses by Category: Value 2010-2015
  • Table 4 Sales of Contact Lenses by Category: % Volume Growth 2010-2015
  • Table 5 Sales of Contact Lenses by Category: % Value Growth 2010-2015
  • Table 6 Sales of Contact Lenses by Type: % Value 2010-2015
  • Table 7 Sales of Daily Disposable Contact Lenses by Material: % Value 2010-2015
  • Table 8 Sales of Daily Disposable Contact Lenses by Condition: % Value 2010-2015
  • Table 9 Sales of Weekly/Monthly Contact Lenses by Material: % Value 2010-2015
  • Table 10 Sales of Weekly/Monthly Contact Lenses by Condition: % Value 2010-2015
  • Table 11 NBO Company Shares of Contact Lenses: % Value 2010-2014
  • Table 12 LBN Brand Shares of Contact Lenses: % Value 2011-2014
  • Table 13 Distribution of Contact Lenses by Format: % Value 2010-2015
  • Table 14 Forecast Sales of Contact Lenses by Category: Volume 2015-2020
  • Table 15 Forecast Sales of Contact Lenses by Category: Value 2015-2020
  • Table 16 Forecast Sales of Contact Lenses by Category: % Volume Growth 2015-2020
  • Table 17 Forecast Sales of Contact Lenses by Category: % Value Growth 2015-2020

Contact Lenses in South Korea - Company Profiles

Interojo Inc in Eyewear (South Korea)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Interojo Inc: Key Facts
  • Summary 2 Interojo Inc: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 3 Interojo Inc: Competitive Position 2014

Eyewear in South Korea - Industry Context

EXECUTIVE SUMMARY

Eyewear shows healthy performance in 2015

Eye health conditions in South Korea affect eyewear in 2015

International brands indicate better performance in eyewear

Optical shops is dominating the distribution in South Korea

Eyewear expected to show sound performance during the forecast period

KEY TRENDS AND DEVELOPMENTS

Eye health condition in South Korea Affects eyewear in 2015

Consumers visit optical shops to purchase eyewear

Optical shops participate more strongly in eyewear

Overseas direct purchasing is increasing due to low price

MARKET DATA

  • Table 18 Sales of Eyewear by Category: Volume 2010-2015
  • Table 19 Sales of Eyewear by Category: Value 2010-2015
  • Table 20 Sales of Eyewear by Category: % Volume Growth 2010-2015
  • Table 21 Sales of Eyewear by Category: % Value Growth 2010-2015
  • Table 22 NBO Company Shares of Eyewear: % Value 2010-2014
  • Table 23 LBN Brand Shares of Eyewear: % Value 2011-2014
  • Table 24 Distribution of Eyewear by Format: % Value 2010-2015
  • Table 25 Forecast Sales of Eyewear by Category: Volume 2015-2020
  • Table 26 Forecast Sales of Eyewear by Category: Value 2015-2020
  • Table 27 Forecast Sales of Eyewear by Category: % Volume Growth 2015-2020
  • Table 28 Forecast Sales of Eyewear by Category: % Value Growth 2015-2020

DEFINITIONS

SOURCES

  • Summary 4 Research Sources

Segmentation

This market research report includes the following:

  • Contact Lenses
    • Daily Disposable Lenses
    • Weekly/Monthly Disposable Lenses
    • Traditional Lenses
    • Extended Wear Lenses

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Daily Disposable Lenses by Material
  • Weekly/Monthly Disposable Lenses by Material
  • Contact Lenses by Type
  • Daily Disposable Lenses by Condition
  • Eye Health Indicators
  • Number of Certified Opticians
  • Pricing
  • Weekly/Monthly Disposable Lenses by Condition

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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