About this Report
The consumer health market enjoyed sustained growth in 2009. Pharmaceutical companies dominate and worked hard to sustain their shares in order to offset revenue losses in their Rx businesses, which faced increasing pressure from generics. However, competition in consumer health is intense, given the expanding private label presence, particularly in developed markets. Corporate Strategy in Consumer Health 2010 explains how companies have reacted and fared through the difficult economic times.
What this report includes
- Up-to-the minute analysis of the latest trends in the industry
- New product development, forecasts and other themes
- Unique graphics and illustrated case studies
- Most recent brand and company news
- New insight into the size and shape of the market
Why buy this report
- Clear, concise powerpoint format makes it easy to digest
- Leading industry opinion keeps you abreast of latest news and trends
- Forward-looking outlook on a category, market or issue affecting the industry
- Latest five year forecasts assess how the market is predicted to develop
- Understand the competitive environment, the leading players and brands
Delivery format
PDF/PPT
Downloadable from MyPages
