66 pages, Dec 2014
US$1,325Added to Cart
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
This report identifies key effective strategies for health and wellness players competing in increasingly saturated developed markets, whose high-spending consumer base is making evermore sophisticated demands. Players must either retain health at the core of the company and generate the majority of sales from HW or dedicate investment to research and development to turn health and wellness into a valuable side stream.
Files are delivered directly into your account within a few minutes of purchase.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Value sales in developed markets accounted for nearly 60% of the global total in 2014. Despite a shift towards emerging markets, which are forecast to generate 51% of revenues by 2019, there is much to gain from growing and maintaining a developed market consumer base.
Leading market competitors operate in one of three ways. Health Centric companies where over 60% of sales are generated by health and wellness, Health investor companies, where sales account for minority of the company’s revenues and Health peripheral companies where <20% of sales are generated by health and research is not a priority.
Many different types of company operating across the categories, mean no one company has a dominant share.
The rise of niche, health-focused companies, especially in organic sectors, means the exiting market dynamics are threatened by strong competition from new market entrants. These companies are capturing consumer awareness through unique offerings and strong marketing strategies.
Many of these companies have become targets for larger players seeking to buy-in to more lucrative sectors.
Developed market consumers are becoming ever more demanding of products that are tailor-made for their health concerns, lifestyles and world views. Developed market consumers high per capita spending helps justify the investment in research and development.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.