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Global Briefing

Corporate Strategy in Retail Tissue and Hygiene – World

Dec 2010

Price: US$2,000

About this Report

About this Report

The global retail tissue and hygiene market is highly consolidated with key players commanding prominent market shares. However, in the face of global economic downturn, the expansion of local players and private label products has constrained branded manufacturers' performance. How companies have reacted and fared through the difficult economic times, and where to maximise growth potential over the next five years, Corporate Strategies in Retail Tissue and Hygiene 2010 explains it all.


What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  • New insight into the size and shape of the market

Why buy this report

  • Clear, concise powerpoint format makes it easy to digest
  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands

Delivery format

PDF/PPT
Downloadable from MyPages

Table of Contents

Table of Contents

Introduction

Scope

Key Findings

Competitive Landscape

High Level of Industry Consolidation

Major Companies' Value Shares Remain Stable

Top Two Players Dominate Retail Tissue and Hygiene Market

Second-tier Global Players Fight for Shares

Limited Mergers and Acquisitions

Limited M&A Activity Over the Review Period

Johnson & Johnson: Boost Market Presence …

… and Diversify Product Portfolio

Mature Market Development

Mature Markets Still Crucial for Value Sales

SCA: Expanding in Mature Markets …

… for Higher Value Sales and Profit Margins

Emerging Market Development

Emerging Markets Offer Strong Growth

Japan Set for Decline in Retail Tissue and Hygiene

Unicharm : Reduces Dependence on Japan …

… and Boosts International Presence

SCA: Accelerate Expansion in Emerging Arena

Regional and Local Market Players Going Strong

Hengan: The Most Dynamic Player Within the Global Top 10

Papeles Venezolanos : A Rising Star from Venezuela

Value Shares of Leading Companies by Region 2001/2009

Competition Focus Varies as Company Differs

Private Label Growing

Private Label More Accepted in Developed Markets

Private Label Penetration High in Tissues

Low Price/Low Brand Loyalty Prompt Private Label Expansion

Hygiene Products Resist Private Label

P&G: Simply Dry Combats Private Label Invasion

P&G: How Long Will Simply Dry Last?

SCA: Making Up by Supplying to Private Label

Product Innovation

Product Innovation Changing Direction

Shift from Functional to Fashionable

Strategy Altered in Response to Diminishing Demand

Green Trend

Niche Players Pioneer Green Trend

Green Credentials' Growing Importance

Kimberly-Clark: Mainstream Players Going Green

Economy Difficulty Impacts Recycled Toilet Paper

Future Prospects

Looking into the Future

Retail Hygiene Drives Up More Value Sales

Toilet Paper Drives Sales in Retail Tissue

Recommendations

Samples

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