As the rising consumer base of younger middle-income consumers continues to demand value-added drinking experiences, demand for craft beers continued to gain additional momentum in Costa Rica during 2016, dictating the pace in terms of innovation and...

While mature spirits categories continued to be negatively affected by the rising penetration of contraband in Costa Rica in 2016, dynamic growth rates were registered in wine and RTDs, categories in which products continue to gain popularity among a...

RTDs continued to experience positive growth momentum in Costa Rica during 2016, with sales driven by the rising popularity of spirit-based RTDs and wine-based RTDs, with these products becoming more attractive to younger local consumers, many of ...

The constant threat to legitimate sales of spirits from the clandestine trade in contraband products continues to have a negative effect on the sales potential of the most popular spirits brands in Costa Rica. Nevertheless, affordable pricing and ...

The range of wine on offer in Costa Rica continues to expand as the category increasingly approaches maturity as a broader base of middle-income and high-income consumers become more familiar with the range of options available in the category in ...

The pace of growth will decelerate slightly in 2017. The economy is supported by private final consumption and steady gains in fixed investment. Exports make up only a modest portion of GDP but will also strengthen in 2017. A process of fiscal ...

San Jose, one of the wealthiest cities in Central America, accounted for an impressive 61% of Costa Rica's total GDP in 2016. Numerous multinationals are attracted to the city for its well-educated and bilingual population. In 2016, disposable income...

As the main players within baby and child-specific products aim to improve the overall quality perception of their main brands, additional efforts are being undertaken to increase segmentation levels, including the launch of additional brands and ...

As the maturity of more traditional bath and shower categories such as bar soap continues incentivising more generic strategies based on pricing and availability, the proliferation of more innovative products in body wash/shower gel continued setting...

As local women continue being targeted by massive regional marketing campaigns for colour cosmetics, demand for these products in Costa Rica remains influenced mainly by aspirational concepts and the endorsements of major celebrities, which are often...

Sales of deodorants in Costa Rica continued to experience dynamic competitive interactions during 2016, with manufacturers finding and developing more specialised consumer niches to leverage additional value growth. Good examples of this rising ...

As depilatories continues to gain additional maturity, major brands such as Gillette and Veet continue to rely on guaranteeing the availability of their products at points of sale while engaging in innovation, such as offering gentler and more ...

As the major players in fragrances in Costa Rica face numerous challenges deriving from changing consumer expectations and the rising availability of products ranging from affordable basic items to more expensive organic and natural options, brand ...

As the number of brands available within hair care in Costa Rica continues to increase, pricing strategies and brand positioning remain the main drivers of demand among local consumers. In addition, sales in the category are being fuelled by the ...

As rising levels of competition continue to encourage more aggressive pricing and promotional strategies among the companies present in men’s grooming, further innovation and the offer of additional functional features such as 3-in-1 body wash/shower...

As the range of products on offer in oral care continues to expand through the extension of existing brands and the launch of value-added functional formulations such as fresh breath, tooth whitening and sensitive teeth, sales dynamics continue to ...

2016 saw both mature and developing categories required to deal with an increasingly competitive scenario, characterised by the rising offer of affordable imported alternatives. This required additional levels of segmentation and innovation to boost ...

The further development of skin care in Costa Rica Skin continues to be based on additional levels of product specialisation, with the increasing use of natural ingredients in formulations and segmentation based on functional claims among the main ...

As the numbers of consumers that is sun care products on a regular basis continue to increase in Costa Rica, demand for more affordable and value-added options, particularly products with high SPF ratings, continues to support additional levels of ...

As the main players within adult incontinence continue to invest in improving the overall perception of their main products’ offer, we continue to see further efforts to increase segmentation, launching additional line extensions that provide lighter...