Costa Rica

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Costa Rica. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Costa Rica StatisticsConsumer Lifestyles in Costa RicaCosta Rica Country BriefingsFuture Demographics: Costa Rica in 2030

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    Baby and Child-Specific Products in Costa Rica

    May 2018

    Different degrees of moisturisation and claims regarding hypoallergenic and natural ingredients continued to increase in relevance within baby care in Costa Rica during 2017. Higher-quality formulations in hand with imported and differentiated ...

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    Country Report

    Country Report

    Bath and Shower in Costa Rica

    May 2018

    As the increasing offer of imported brands continues to intensify competition within bath and shower in Costa Rica, a broader base of value for money products (including the ongoing expansion of Walmart’s private label line Equate) continued to ...

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    Country Report

    Country Report

    Colour Cosmetics in Costa Rica

    May 2018

    As the range of products within colour cosmetics in Costa Rica continued increasing, major players looked for different ways to gain the interest of local women, often leveraging on bright and colourful point-of-sale displays that gave a direct and ...

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    Country Report

    Country Report

    Deodorants in Costa Rica

    May 2018

    As a result of the rising offer of brands within deodorants that leverage on different types of functional and aspirational claims, the offer of these products in Costa Rica continued to grow in 2017 through specialisation. There was a vast ...

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    Country Report

    Country Report

    Depilatories in Costa Rica

    May 2018

    Given the overall maturity reached by most types of depilatories in Costa Rica, major players continued to develop additional levels of segmentation and specialisation to help boost demand. Such moves included the rising development of multiple-blade...

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    Country Report

    Country Report

    Fragrances in Costa Rica

    May 2018

    As a result of ongoing economic uncertainty, the performance of fragrances continued to be affected by the rising offer of more-affordable alternatives, which continued to emerge through the leading channels of beauty specialists, modern grocers and ...

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    Country Report

    Country Report

    Hair Care in Costa Rica

    May 2018

    As a result of the expanding offer of a broad mix of value-added lines within hair care, most traditional and emerging players opted to continue to increase their levels of specialisation in order to reach more-specific groups of consumers. The ...

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    Country Report

    Country Report

    Mass Beauty and Personal Care in Costa Rica

    May 2018

    As both traditional and emerging brands seek to attract a broader base of local mid-income consumers, the popularity of affordable value for money options continued to increase, include for value packs and products at promotional prices, and there ...

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    Men's Grooming in Costa Rica

    May 2018

    As international manufacturers reach maturity within traditional beauty and personal care categories, they are continuing to look for further opportunities to develop additional levels of segmentation and specialisation to reach more-specific groups ...

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    Country Report

    Country Report

    Oral Care in Costa Rica

    May 2018

    Further levels of segmentation continued to characterise oral care development in Costa Rica during 2017, as specialised brands (such as the Spanish toothbrush brand Pierrot) and homeopathic products (such as the Bulgarian toothpaste and mouthwash ...

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    Country Report

    Country Report

    Beauty and Personal Care in Costa Rica

    May 2018

    As a result of global market dynamics, during 2017 there was an expanding offer of emerging and traditional brands, reflecting by the rising momentum of added-value products targeted at a broader base of mid- and high-income consumers across Costa ...

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    Country Report

    Country Report

    Premium Beauty and Personal Care in Costa Rica

    May 2018

    Having the capacity of targeting upper-end local consumers for whom price does not tend to be the most relevant purchase driver, the offer of premium beauty and personal care in Costa Rica remained relatively stable during 2017. The focus was on the ...

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    Country Report

    Country Report

    Skin Care in Costa Rica

    May 2018

    As local consumers continued to pay attention to improving their skin care practices to maintain a healthier appearance, the offer of more-specialised skin care products gained momentum across a larger base of mid- and high-income consumers. In this ...

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    Country Report

    Country Report

    Sun Care in Costa Rica

    May 2018

    As the offer of sun care products in Costa Rica became more mature, traditional and emerging players continued to develop additional levels of segmentation to address the budget and performance expectations of a broader base of consumers. In most ...

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    Strategy Briefing

    Strategy Briefing

    Renewable Energy Expansion Opportunities for B2B Sectors

    Apr 2018

    Local and international community support has allowed renewable energy expansion to gain pace, with even faster growth expected over the period to 2030. Over 2017-2025 the electricity equipment and metal mining industries will experience a ...

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    Country Profile

    Country Profile

    Costa Rica: Country Profile

    Apr 2018

    The pace of growth will decelerate slightly in 2018. Private consumption and exports provide most of the support. Inflows of FDI and public spending on infrastructure are also drivers. A continuing process of fiscal consolidation weighs on the ...

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    Strategy Briefing

    Strategy Briefing

    Internet Retailing in Latin America

    Apr 2018

    While Latin America’s internet retailing market is still nascent, growth is strong, particularly in markets which have not experienced deep economic crises. Marketplaces and cross-border transactions are two characteristics of the channel in this ...

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    Country Profile

    Country Profile

    Latin America: Regional Profile

    Mar 2018

    Latin America’s real recovery will continue in 2018. The region’s consumer expenditure will also improve slightly in 2018. Caribbean economies will lag behind other countries due to their excessive reliance on tourism and remittances. Latin America ...

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    Country Report

    Country Report

    Away-From-Home Tissue and Hygiene in Costa Rica

    Mar 2018

    As local businesses and institutions looked for additional ways to save money in 2017, basic goods such as AFH tissue and hygiene continued to be seen as areas for potential cuts, with higher quality products tending to be overshadowed by more ...

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    Country Report

    Country Report

    Nappies/Diapers/Pants in Costa Rica

    Mar 2018

    As Costa Rican families continued to face ever busier lifestyles in 2017, many adopted more rational purchasing decisions based on their budgets, considering a wider range of value-for-money products according to their performance claims and ...

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