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Costa Rica

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Costa Rica.

Costa Rica StatisticsConsumer Lifestyles in Costa Rica

Costa Rica Country BriefingsFuture Demographics: Costa Rica in 2030

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    Country Report

    Tobacco in Costa Rica

    Aug 2017

    Being the largest tobacco category in Costa Rica, cigarettes continued to be negatively affected by the additional penetration of illicit trade sales, which kept gaining momentum at independent small grocers, especially among lower-end local buyers. ...

    US$2,100
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    Country Report

    Cigarettes in Costa Rica

    Aug 2017

    Illicit cigarette trade keeps increasing, mainly at independent small grocers, where these products continue to gain penetration amongst local, lower-end buyers. The significant pricing differentials in comparison with legal, duty-paid alternatives ...

    US$990
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    Consumer Lifestyle

    Consumer Lifestyles in Costa Rica

    Jul 2017

    Many consumers are enjoying rising disposable incomes and, in turn, rising spending, but high income inequality in the country means that many households are still struggling. Internet penetration and possession of digital gadgets has grown ...

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    Country Report

    Beer in Costa Rica

    Jun 2017

    As the rising consumer base of younger middle-income consumers continues to demand value-added drinking experiences, demand for craft beers continued to gain additional momentum in Costa Rica during 2016, dictating the pace in terms of innovation and...

    US$990
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    Country Report

    Alcoholic Drinks in Costa Rica

    Jun 2017

    While mature spirits categories continued to be negatively affected by the rising penetration of contraband in Costa Rica in 2016, dynamic growth rates were registered in wine and RTDs, categories in which products continue to gain popularity among a...

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    Country Report

    Rtds/High-Strength Premixes in Costa Rica

    Jun 2017

    RTDs continued to experience positive growth momentum in Costa Rica during 2016, with sales driven by the rising popularity of spirit-based RTDs and wine-based RTDs, with these products becoming more attractive to younger local consumers, many of ...

    US$990
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    Country Report

    Spirits in Costa Rica

    Jun 2017

    The constant threat to legitimate sales of spirits from the clandestine trade in contraband products continues to have a negative effect on the sales potential of the most popular spirits brands in Costa Rica. Nevertheless, affordable pricing and ...

    US$990
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    Country Report

    Wine in Costa Rica

    Jun 2017

    The range of wine on offer in Costa Rica continues to expand as the category increasingly approaches maturity as a broader base of middle-income and high-income consumers become more familiar with the range of options available in the category in ...

    US$990
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    Country Profile

    Costa Rica: Country Profile

    May 2017

    The pace of growth will decelerate slightly in 2017. The economy is supported by private final consumption and steady gains in fixed investment. Exports make up only a modest portion of GDP but will also strengthen in 2017. A process of fiscal ...

    US$150
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    City Review

    San Jose City Review

    May 2017

    San Jose, one of the wealthiest cities in Central America, accounted for an impressive 61% of Costa Rica's total GDP in 2016. Numerous multinationals are attracted to the city for its well-educated and bilingual population. In 2016, disposable income...

    US$725
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    Country Report

    Baby and Child-Specific Products in Costa Rica

    Apr 2017

    As the main players within baby and child-specific products aim to improve the overall quality perception of their main brands, additional efforts are being undertaken to increase segmentation levels, including the launch of additional brands and ...

    US$990
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    Country Report

    Bath and Shower in Costa Rica

    Apr 2017

    As the maturity of more traditional bath and shower categories such as bar soap continues incentivising more generic strategies based on pricing and availability, the proliferation of more innovative products in body wash/shower gel continued setting...

    US$990
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    Country Report

    Colour Cosmetics in Costa Rica

    Apr 2017

    As local women continue being targeted by massive regional marketing campaigns for colour cosmetics, demand for these products in Costa Rica remains influenced mainly by aspirational concepts and the endorsements of major celebrities, which are often...

    US$990
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    Country Report

    Deodorants in Costa Rica

    Apr 2017

    Sales of deodorants in Costa Rica continued to experience dynamic competitive interactions during 2016, with manufacturers finding and developing more specialised consumer niches to leverage additional value growth. Good examples of this rising ...

    US$990
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    Country Report

    Depilatories in Costa Rica

    Apr 2017

    As depilatories continues to gain additional maturity, major brands such as Gillette and Veet continue to rely on guaranteeing the availability of their products at points of sale while engaging in innovation, such as offering gentler and more ...

    US$990
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    Country Report

    Fragrances in Costa Rica

    Apr 2017

    As the major players in fragrances in Costa Rica face numerous challenges deriving from changing consumer expectations and the rising availability of products ranging from affordable basic items to more expensive organic and natural options, brand ...

    US$990
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    Country Report

    Hair Care in Costa Rica

    Apr 2017

    As the number of brands available within hair care in Costa Rica continues to increase, pricing strategies and brand positioning remain the main drivers of demand among local consumers. In addition, sales in the category are being fuelled by the ...

    US$990
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    Country Report

    Men's Grooming in Costa Rica

    Apr 2017

    As rising levels of competition continue to encourage more aggressive pricing and promotional strategies among the companies present in men’s grooming, further innovation and the offer of additional functional features such as 3-in-1 body wash/shower...

    US$990
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    Country Report

    Oral Care in Costa Rica

    Apr 2017

    As the range of products on offer in oral care continues to expand through the extension of existing brands and the launch of value-added functional formulations such as fresh breath, tooth whitening and sensitive teeth, sales dynamics continue to ...

    US$990
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    Country Report

    Beauty and Personal Care in Costa Rica

    Apr 2017

    2016 saw both mature and developing categories required to deal with an increasingly competitive scenario, characterised by the rising offer of affordable imported alternatives. This required additional levels of segmentation and innovation to boost ...

    US$2,650
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