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Costa Rica

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Costa Rica.

Costa Rica StatisticsConsumer Lifestyles in Costa Rica

Costa Rica Country BriefingsFuture Demographics: Costa Rica in 2030

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    Country Briefing

    Households: Costa Rica

    Dec 2017

    Costa Rican households enjoy strong access to household facilities, durables and digital goods, reflecting the country’s higher living standards compared to regional averages. While the couple-with-children segment remains large, Costa Rica is ...

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    Megatrends

    Healthy Living: The New Face of Healthy Ageing

    Dec 2017

    A growing ageing population is both an economic challenge and a business opportunity. As populations age, life’s milestones are deferred, and more people in the later stages of life assume the typical responsibilities of their younger counterparts, ...

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    Megatrends

    Ethical Consumer: Mindful Consumerism

    Dec 2017

    Increasing awareness around ethical and environmental issues is driving the rise in mindful consumption. Although interest in ethical living is higher in emerging markets, it is still developed economies that lead the commercialisation of ...

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    Megatrends

    Experience More Across the Customer Journey

    Dec 2017

    In the age of digital transformation, consumers strive to experience more across the customer journey. To meet consumers’ expectations, brands need to take a consumer-centric view, looking at each touchpoint in the path to purchase and after, to ...

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    Country Report

    Ready Meals in Costa Rica

    Nov 2017

    In 2017, the category continued to benefit from more mid-income consumers seeking additional convenience when preparing meals as well as a wider product range in both frozen and shelf stable ready meals thanks to an additional focus on such products ...

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    Country Report

    Sauces, Dressings and Condiments in Costa Rica

    Nov 2017

    In 2017, sales of sauces, dressings and condiments were driven by local consumers continuing to seek the right balance between taste, convenience and affordability. Costa Ricans sought out a wider range of more exotic flavours, with value-for-money ...

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    Country Report

    Soup in Costa Rica

    Nov 2017

    Growth in the mature soup category in Costa Rica in 2017 continued to be driven by dehydrated soup, with the manufacturers of the leading Maggi and Knorr brands offering new flavours and competitive unit prices so to maintain stable volume growth. In...

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    Country Report

    Spreads in Costa Rica

    Nov 2017

    In 2017, in spite of its maturity, spreads continued to be driven by the offer of higher quality products and the rising penetration of imported and artisanal local brands, which appealed to both mid- and higher-income consumers. Claims such as ...

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    Strategy Briefing

    Carbonates in Latin America

    Nov 2017

    Latin America is the second-largest carbonates market in the world, with annual sales of USD37.9 billion at retail in 2016. However, growth prospects are diminishing for the category as consumers grow more concerned about the negative health effects ...

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    Country Briefing

    Economy, Finance and Trade: Costa Rica

    Nov 2017

    Despite Intel exiting the manufacturing sector in 2014, the economy performed well in 2016, on the back of solid exports growth. Foreign investment has continued to flow into Costa Rica, supporting economic development, owing to a skilled workforce. ...

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    Strategy Briefing

    Video Games in Latin America

    Nov 2017

    The Latin American video games market declined in 2016 as macroeconomic and political issues throughout the region hurt incomes and diminished the ability of householders to purchase video games products, particularly static consoles. However, the ...

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    Country Briefing

    Income and Expenditure: Costa Rica

    Oct 2017

    Real growth of Costa Rica’s per capita gross income and spending picked up in 2016, due to the improved performance of the country’s external sector. Nevertheless, Costa Rica’s income gap remains amongst the largest in the world, resulting in a ...

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    Country Report

    Analgesics in Costa Rica

    Oct 2017

    Due to the generalised demands of an ageing local population and hectic lifestyles, many consumers continue to demand analgesics on a more regular basis in order to treat different types of pain symptoms and health conditions. Recurrent and chronic ...

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    Country Report

    Cough, Cold and Allergy (Hay Fever) Remedies in Costa Rica

    Oct 2017

    As a result of Costa Rica’s geographical position, the local population are often exposed to abrupt weather changes throughout the year, particularly during the rainy season, which goes from May to December. Sudden temperature variations along with ...

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    Country Report

    Dermatologicals in Costa Rica

    Oct 2017

    Due to the country’s tropical weather conditions, which continue to combine with modern eating habits, high in sugars and carbohydrates (which feed fungal growth), topical fungal infections continued to be very common amongst the local population in ...

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    Country Report

    Digestive Remedies in Costa Rica

    Oct 2017

    As consumers strive to keep pace with hectic lifestyle demands, they tend to handle additional levels of stress on a daily basis, which often combines with poor nutrition practices, compromising the natural performance of their digestive tracts at ...

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    Country Report

    Herbal/Traditional Products in Costa Rica

    Oct 2017

    Costa Rican consumers look for safer alternatives when dealing with chronic and occasional ailments, and that keeps boosting development of herbal/traditional treatments in the country. Both mature and young middle- and upper-income consumers are ...

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    Country Report

    Consumer Health in Costa Rica

    Oct 2017

    A large base of the local population continues to be driven by fast-paced modern lifestyles, which requires them to handle additional levels of emotional stress, whilst having little time for planning their weekly meals. In such context a large ...

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    Country Report

    Sports Nutrition in Costa Rica

    Oct 2017

    Sports nutrition is increasingly popular in Costa Rica, with a broader base of middle- and high-income consumers joining gyms and fitness academies throughout the country. In 2017 demand for these products resulted from increased awareness amongst ...

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    Country Report

    Weight Management and Wellbeing in Costa Rica

    Oct 2017

    As more middle-income consumers, especially women, adopt modern, hectic lifestyles, their demand for more convenient and ready-to-eat meal proposals will grow. This trend will increase their health risks, particularly if they consume more highly ...

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