Costa Rica

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Costa Rica. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Costa Rica StatisticsConsumer Lifestyles in Costa RicaCosta Rica Country BriefingsFuture Demographics: Costa Rica in 2030

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    Beer in Costa Rica

    Jul 2018

    As locals’ preferences and expectations regarding beer consumption changed along with the rising momentum of high-quality craft beer and value for money imported alternatives, more middle-income buyers continued to try different beer brands more ...

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    Country Report

    Country Report

    Cider/Perry in Costa Rica

    Jul 2018

    There are currently negligible sales of cider/perry in Costa Rica. However, this may change in the forecast period, as in 2017 Florida Bebidas took the lead in the category by starting to import the American cider brand Angry Orchard. This is being ...

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    Country Report

    Country Report

    Alcoholic Drinks in Costa Rica

    Jul 2018

    As local consumers are exposed to a global consumption environment, brand awareness and availability influence their purchasing decisions; often recreating positive consumption experiences based on aspirational expectations and budget capabilities. ...

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    Country Report

    Country Report

    Rtds/High-Strength Premixes in Costa Rica

    Jul 2018

    Despite the broad penetration already achieved by major spirit-based RTDs in Costa Rica, local manufacturers and distributors continue to find new development opportunities through segmentation based on new flavour launches and packaging updates. In ...

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    Country Report

    Country Report

    Spirits in Costa Rica

    Jul 2018

    Due to a combination of the prevalent tax-evasive culture and the uncertainty prevailing in the economy in Costa Rica, locals’ interest in high-quality yet affordable products continues to lead to the popularity of illicit trade. This continues to ...

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    Country Report

    Country Report

    Wine in Costa Rica

    Jul 2018

    As middle- and high-income Costa Ricans increased their understanding of wine culture, distributors unveiled a wider assortment of brands and value proposals, ranging from different types of varietal combinations to specific denomination of origin ...

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    Country Profile

    Country Profile

    Latin America: Regional Profile

    Jul 2018

    Latin America’s real recovery will continue in 2018. The region’s consumer expenditure will also improve slightly in 2018. Caribbean economies will lag behind other countries due to their excessive reliance on tourism and remittances. Latin America ...

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    Country Profile

    Country Profile

    Costa Rica: Country Profile

    Jul 2018

    Costa Rica’s economy continues to grow at a solid pace. Private consumption and exports are the main drivers. Inflows of FDI and public spending on infrastructure are also drivers. Persistent fiscal deficits and high levels of public debt diminish ...

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    Future Demographic

    Future Demographic

    Costa Rica in 2030: The Future Demographic

    Jul 2018

    In 2030, the population of Costa Rica will reach 5.5 million, an increase of 12.1% from 2017. Declining natural change due to falling births and increasing deaths, alongside falling net migration, mean that population growth will slow down in ...

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    Strategy Briefing

    Strategy Briefing

    Grocery Retailing in Latin America

    Jun 2018

    Most of the major economies in Latin America have faced significant economic and political challenges that have affected consumer spending across product categories, including purchases at grocery retailers. Economic crises in Brazil, Argentina and ...

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    Country Report

    Country Report

    Baby and Child-Specific Products in Costa Rica

    May 2018

    Different degrees of moisturisation and claims regarding hypoallergenic and natural ingredients continued to increase in relevance within baby care in Costa Rica during 2017. Higher-quality formulations in hand with imported and differentiated ...

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    Country Report

    Country Report

    Bath and Shower in Costa Rica

    May 2018

    As the increasing offer of imported brands continues to intensify competition within bath and shower in Costa Rica, a broader base of value for money products (including the ongoing expansion of Walmart’s private label line Equate) continued to ...

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    Country Report

    Country Report

    Colour Cosmetics in Costa Rica

    May 2018

    As the range of products within colour cosmetics in Costa Rica continued increasing, major players looked for different ways to gain the interest of local women, often leveraging on bright and colourful point-of-sale displays that gave a direct and ...

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    Country Report

    Country Report

    Deodorants in Costa Rica

    May 2018

    As a result of the rising offer of brands within deodorants that leverage on different types of functional and aspirational claims, the offer of these products in Costa Rica continued to grow in 2017 through specialisation. There was a vast ...

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    Country Report

    Country Report

    Depilatories in Costa Rica

    May 2018

    Given the overall maturity reached by most types of depilatories in Costa Rica, major players continued to develop additional levels of segmentation and specialisation to help boost demand. Such moves included the rising development of multiple-blade...

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    Country Report

    Country Report

    Fragrances in Costa Rica

    May 2018

    As a result of ongoing economic uncertainty, the performance of fragrances continued to be affected by the rising offer of more-affordable alternatives, which continued to emerge through the leading channels of beauty specialists, modern grocers and ...

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    Country Report

    Country Report

    Hair Care in Costa Rica

    May 2018

    As a result of the expanding offer of a broad mix of value-added lines within hair care, most traditional and emerging players opted to continue to increase their levels of specialisation in order to reach more-specific groups of consumers. The ...

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    Country Report

    Country Report

    Mass Beauty and Personal Care in Costa Rica

    May 2018

    As both traditional and emerging brands seek to attract a broader base of local mid-income consumers, the popularity of affordable value for money options continued to increase, include for value packs and products at promotional prices, and there ...

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    Country Report

    Country Report

    Men's Grooming in Costa Rica

    May 2018

    As international manufacturers reach maturity within traditional beauty and personal care categories, they are continuing to look for further opportunities to develop additional levels of segmentation and specialisation to reach more-specific groups ...

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    Country Report

    Country Report

    Oral Care in Costa Rica

    May 2018

    Further levels of segmentation continued to characterise oral care development in Costa Rica during 2017, as specialised brands (such as the Spanish toothbrush brand Pierrot) and homeopathic products (such as the Bulgarian toothpaste and mouthwash ...

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