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Costa Rica

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Costa Rica.

Costa Rica StatisticsConsumer Lifestyles in Costa Rica

Costa Rica Country BriefingsFuture Demographics: Costa Rica in 2030

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    Country Report

    Air Care in Costa Rica

    Jan 2017

    As the number of brands and value-for-money otions available keeps developing in Costa Rica, pricing strategies and product positioning have been the main purchase drivers amongst local buyers. Creating a pleasant enviroment and other wellbeing ...

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    Country Report

    Bleach in Costa Rica

    Jan 2017

    As bleach continues to move towards maturity, major players such as Clorox keep relying on adding additional levels of innovation. This includes using gel formats and new multi-surface formulations capable of providing added value to consumers, while...

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    Country Report

    Dishwashing in Costa Rica

    Jan 2017

    While traditional hand dishwashing keeps orienting towards developing better value-for-money options for low- and mid-income consumers (mainly solid/cream formats), liquid alternatives continue to gain the interest of upper-class shoppers in Costa ...

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    Country Report

    Home Insecticides in Costa Rica

    Jan 2017

    Increasing competition has encouraged more aggressive pricing strategies and promotional value packs. Meanwhile, further innovation and the offer of additional functional features (such as zika virus elimination claims) is seen as the best way to ...

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    Country Report

    Laundry Care in Costa Rica

    Jan 2017

    Liquid detergents continued to set the pace in terms of new developments during 2016, which helped to increase the penetration of these products amongst a broader base of mid income buyers. These consumers are attracted by the differentiated ...

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    Country Report

    Home Care in Costa Rica

    Jan 2017

    Local consumers continue to benefit from a broader base of retailers for covering their regular home care shopping needs. Rising competition levels between major brands as well as between traditional and modern grocers in Costa Rica is generating ...

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    Country Report

    Polishes in Costa Rica

    Jan 2017

    With locals opting to reduce the amount of time they are willing to invest in cleaning their floors, furniture and shoes, the demand for polishes is reflecting a very mature scenario. This is related to a broader convenience concept that starts with ...

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    Country Report

    Surface Care in Costa Rica

    Jan 2017

    Surface care keeps expanding through additional brands and larger packaging presentations (especially within standard floor cleaners and home care disinfectants), with a broader base of local consumers from all socioeconomic backgrounds being willing...

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    Country Report

    Toilet Care in Costa Rica

    Jan 2017

    As the demand for toilet care products reaches a certain level of maturity amongst local buyers, we continue to see a further polarisation in the product offer. On one hand there is increasing price-based competition between products, including most ...

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    Country Report

    Confectionery in Costa Rica

    Dec 2016

    Mondelez maintained its leading position in chocolate confectionery in 2016 with an overall retail value share of 41%. Aside from strong awareness among consumers of brands such as Gallito, Milka and Cadbury, the company’s leadership was underpinned ...

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    Country Report

    Dairy in Costa Rica

    Dec 2016

    Local company Cooperativa de Productos de Leche Dos Pinos, RL has retained its leading position in cheese during 2016, with it holding a retail value share of 46%. This is thanks to the wide availability and recognition of its Dos Pinos brand, which ...

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    Country Report

    Non-Store Retailing in Costa Rica

    Dec 2016

    As a result of a globalised context in which the internet offers a broad range of shopping options to buyers from all over the world, local consumers are becoming increasingly familiar with doing online transactions, particularly in the case of ...

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    Country Report

    Retailing in Costa Rica

    Dec 2016

    As a result of the general uncertainty amongst most locals in relation to the overall economic performance and the corresponding effects on consumer confidence, the development of retailing activity in Costa Rica has remained restricted. It has been ...

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    Country Report

    Non-Grocery Specialists in Costa Rica

    Dec 2016

    As the value proposals of the different non-grocery specialists keep changing in terms of product range and credit facilities, the major players are having to make efforts to gain additional differentiation by investing in improving the shopping ...

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    Country Report

    Grocery Retailers in Costa Rica

    Dec 2016

    As the competition for local consumers becomes more aggressive amongst the different players within the grocery retailers channel in the country, the importance of achieving the required economies-of-scale savings (in terms of logistics and marketing...

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    Country Briefing

    Business Dynamics: Costa Rica

    Dec 2016

    Costa Rica offers investors a business environment with rising efficiency, increasing economic freedom levels and an easily accessible credit market. However, challenges in the form of skills shortages, high unemployment rates and costly labour ...

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    Country Briefing

    Economy, Finance and Trade: Costa Rica

    Nov 2016

    Economic growth in Costa Rica further moderated in 2015, owing to subdued external demand, Intel’s closure of its manufacturing arm in 2014, and a deteriorating fiscal position. Additionally, low agricultural output added to its woes. However, the ...

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    Country Briefing

    Households: Costa Rica

    Nov 2016

    Costa Rican homes are among the wealthiest in Latin America, and this is reflected in strong household facilities and possession of durables. The country is seeing a surge in single-parent homes while couple-with-children households remain dominant. ...

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    Country Profile

    Costa Rica: Country Profile

    Nov 2016

    The pace of economic growth will accelerate in 2016. The economy is mainly driven by strong gains in private consumption and robust public spending. An increase in exports provides additional support. Weaknesses in public finances and a slump in ...

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    Country Report

    Packaged Food in Costa Rica

    Nov 2016

    As local buyers from all socioeconomic segments continue to adopt more rational approaches in terms of their regular grocery shopping habits, the main players keep orientating towards providing value-for-money products. They are often offering larger...

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