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Costa Rica

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Costa Rica.

Costa Rica StatisticsConsumer Lifestyles in Costa Rica

Costa Rica Country BriefingsFuture Demographics: Costa Rica in 2030

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    Country Report

    Adult Incontinence in Costa Rica

    Mar 2017

    As the main players within adult incontinence continue to invest in improving the overall perception of their main products’ offer, we continue to see further efforts to increase segmentation, launching additional line extensions that provide lighter...

    US$990
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    Country Report

    Away-From-Home Tissue and Hygiene in Costa Rica

    Mar 2017

    As a result of the on-going economic scenario, most horeca outlets, healthcare institutions and offices keep opting to reduce non-essential expenses, with AFH tissue and hygiene products becoming a relevant area capable of translating into major ...

    US$990
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    Country Report

    Nappies/Diapers/Pants in Costa Rica

    Mar 2017

    As local buyers continue to adopt more rational purchasing patterns, the demand for bulk presentations offering greater value for money from popular brands set the pace of nappies/diapers/pants’ sales during 2016. Despite the strong preference ...

    US$990
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    Country Report

    Tissue and Hygiene in Costa Rica

    Mar 2017

    As a result of the slow general economic performance and the rising penetration of economy-oriented proposals in most tissue and hygiene categories, we continued to witness slow growth rates over the 2015-2016 period, which was characterised by more ...

    US$2,650
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    Country Report

    Retail Tissue in Costa Rica

    Mar 2017

    As a result of the rising proliferation of unbranded toilet paper products at most independent grocery retailers, known as “Chinese supermarkets”, the average unit price of retail tissue continued to reflect a contraction pattern, while affecting the...

    US$990
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    Country Report

    Sanitary Protection in Costa Rica

    Mar 2017

    As most middle-income consumers’ economic situation remains uncertain in Costa Rica, sanitary protection has encountered additional growth challenges, with more users switching to use of added-value proposals with additional absorbance (such as night...

    US$990
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    Country Report

    Wipes in Costa Rica

    Mar 2017

    Costa Rican buyers continue to become familiar with the increasing amount of personal and home care wipes available through most modern grocery retailers throughout the country. Baby wipes maintain their multipurpose use status, based on their wide ...

    US$990
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    Strategy Briefing

    Laundry Care in Latin America

    Feb 2017

    Latin America remains one of the key regions for laundry care sales globally, although recent economic and political instability has once again returned to rob the industry of what arguably should have been a period of growth. It appears, however, ...

    US$1,325
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    Country Profile

    Costa Rica: Country Profile

    Feb 2017

    The pace of economic growth will decelerate slightly in 2016. The economy is mainly supported by gains in private final consumption. Exports will show steady improvement. A much more stringent process of fiscal consolidation will be the major ...

    US$150
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    Country Report

    Bottled Water in Costa Rica

    Feb 2017

    Local consumers continue to gain interest in added value soft drinks options, rather than traditional bottled water alternatives, with demand being boosted by smaller multipack presentations available in modern grocery retailers, such as supermarkets...

    US$990
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    Country Report

    Carbonates in Costa Rica

    Feb 2017

    As carbonates consumption continues to be affected by rising consumer health awareness and concerns over high sugar beverages, as well as artificial sweeteners, some companies are looking towards focusing on premium options such as the imported Jones...

    US$990
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    Country Report

    Concentrates in Costa Rica

    Feb 2017

    As the popularity of concentrates continues to be challenged by the convenience offered by economic RTD soft drinks such as value for money carbonates, RTD teas and fruit drinks, leading players are introducing new flavours and innovative products in...

    US$990
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    Country Report

    Energy Drinks in Costa Rica

    Feb 2017

    Energy drinks continue to rapidly grow in popularity among young low and mid-income consumers, while the area continues to consolidate, with underperforming brands gradually withdrawing (eg imported SoBe and Ciclón brands). In addition, some brands, ...

    US$990
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    Country Report

    Juice in Costa Rica

    Feb 2017

    Consumers will continue to demand more convenient and healthier products over the coming years. As a result, companies will look to offer affordable and convenient multipack options (mostly for children’s lunch boxes) as well as natural functional ...

    US$990
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    Country Report

    Soft Drinks in Costa Rica

    Feb 2017

    As consumers from all socio economic segments continue to adopt more rational shopping habits, the main soft drinks players are focusing on boosting sales by offering added value and improved packaging and increasing the availability of smaller ...

    US$2,100
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    Country Report

    RTD Coffee in Costa Rica

    Feb 2017

    As a broader base of younger consumers opt for cold RTD coffee alternatives instead of more traditional hot coffee beverages, leading players within this emerging category continue to orient their marketing efforts to this consumer segment by ...

    US$990
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    Country Report

    RTD Tea in Costa Rica

    Feb 2017

    As a broader base of local mid-end consumers continue to become interested in healthier soft drinks alternatives, demand for RTD tea is shifting towards more affordable formats, particularly bigger packs for family consumption, often at the expense ...

    US$990
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    Country Report

    Sports Drinks in Costa Rica

    Feb 2017

    Limited innovation and the further consolidation of major global flagship brands continued to be seen within sports drinks in Costa Rica during 2016, with Coca-Cola FEMSA Costa Rica capitalising on strong brand awareness and mass media exposure due ...

    US$990
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    Country Report

    Coffee in Costa Rica

    Jan 2017

    Coffee’s popularity continued declining among younger consumers in Costa Rica. Therefore, manufacturers continued to orientate their marketing efforts towards reaching the broad base of middle- and low-income mature buyers who demand value for money ...

    US$990
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    Country Report

    Other Hot Drinks in Costa Rica

    Jan 2017

    Brand awareness continued to combine with the use of additional indulgence-orientated claims to promote mass products at local grocery outlets, where point-of-sale presence and unit price also play key roles in other hot drinks in Costa Rica. ...

    US$990
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