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Costa Rica

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Costa Rica.

Costa Rica StatisticsConsumer Lifestyles in Costa Rica

Costa Rica Country BriefingsFuture Demographics: Costa Rica in 2030

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    Country Report

    Baby and Child-Specific Products in Costa Rica

    Apr 2017

    As the main players within baby and child-specific products aim to improve the overall quality perception of their main brands, additional efforts are being undertaken to increase segmentation levels, including the launch of additional brands and ...

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    Country Report

    Bath and Shower in Costa Rica

    Apr 2017

    As the maturity of more traditional bath and shower categories such as bar soap continues incentivising more generic strategies based on pricing and availability, the proliferation of more innovative products in body wash/shower gel continued setting...

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    Country Report

    Colour Cosmetics in Costa Rica

    Apr 2017

    As local women continue being targeted by massive regional marketing campaigns for colour cosmetics, demand for these products in Costa Rica remains influenced mainly by aspirational concepts and the endorsements of major celebrities, which are often...

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    Country Report

    Deodorants in Costa Rica

    Apr 2017

    Sales of deodorants in Costa Rica continued to experience dynamic competitive interactions during 2016, with manufacturers finding and developing more specialised consumer niches to leverage additional value growth. Good examples of this rising ...

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    Country Report

    Depilatories in Costa Rica

    Apr 2017

    As depilatories continues to gain additional maturity, major brands such as Gillette and Veet continue to rely on guaranteeing the availability of their products at points of sale while engaging in innovation, such as offering gentler and more ...

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    Country Report

    Fragrances in Costa Rica

    Apr 2017

    As the major players in fragrances in Costa Rica face numerous challenges deriving from changing consumer expectations and the rising availability of products ranging from affordable basic items to more expensive organic and natural options, brand ...

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    Country Report

    Hair Care in Costa Rica

    Apr 2017

    As the number of brands available within hair care in Costa Rica continues to increase, pricing strategies and brand positioning remain the main drivers of demand among local consumers. In addition, sales in the category are being fuelled by the ...

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    Country Report

    Men's Grooming in Costa Rica

    Apr 2017

    As rising levels of competition continue to encourage more aggressive pricing and promotional strategies among the companies present in men’s grooming, further innovation and the offer of additional functional features such as 3-in-1 body wash/shower...

    US$990
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    Country Report

    Oral Care in Costa Rica

    Apr 2017

    As the range of products on offer in oral care continues to expand through the extension of existing brands and the launch of value-added functional formulations such as fresh breath, tooth whitening and sensitive teeth, sales dynamics continue to ...

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    Country Report

    Beauty and Personal Care in Costa Rica

    Apr 2017

    2016 saw both mature and developing categories required to deal with an increasingly competitive scenario, characterised by the rising offer of affordable imported alternatives. This required additional levels of segmentation and innovation to boost ...

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    Country Report

    Skin Care in Costa Rica

    Apr 2017

    The further development of skin care in Costa Rica Skin continues to be based on additional levels of product specialisation, with the increasing use of natural ingredients in formulations and segmentation based on functional claims among the main ...

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    Country Report

    Sun Care in Costa Rica

    Apr 2017

    As the numbers of consumers that is sun care products on a regular basis continue to increase in Costa Rica, demand for more affordable and value-added options, particularly products with high SPF ratings, continues to support additional levels of ...

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    Country Report

    Adult Incontinence in Costa Rica

    Mar 2017

    As the main players within adult incontinence continue to invest in improving the overall perception of their main products’ offer, we continue to see further efforts to increase segmentation, launching additional line extensions that provide lighter...

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    Country Report

    Away-From-Home Tissue and Hygiene in Costa Rica

    Mar 2017

    As a result of the on-going economic scenario, most horeca outlets, healthcare institutions and offices keep opting to reduce non-essential expenses, with AFH tissue and hygiene products becoming a relevant area capable of translating into major ...

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    Country Report

    Nappies/Diapers/Pants in Costa Rica

    Mar 2017

    As local buyers continue to adopt more rational purchasing patterns, the demand for bulk presentations offering greater value for money from popular brands set the pace of nappies/diapers/pants’ sales during 2016. Despite the strong preference ...

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    Country Report

    Tissue and Hygiene in Costa Rica

    Mar 2017

    As a result of the slow general economic performance and the rising penetration of economy-oriented proposals in most tissue and hygiene categories, we continued to witness slow growth rates over the 2015-2016 period, which was characterised by more ...

    US$2,650
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    Country Report

    Retail Tissue in Costa Rica

    Mar 2017

    As a result of the rising proliferation of unbranded toilet paper products at most independent grocery retailers, known as “Chinese supermarkets”, the average unit price of retail tissue continued to reflect a contraction pattern, while affecting the...

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    Country Report

    Sanitary Protection in Costa Rica

    Mar 2017

    As most middle-income consumers’ economic situation remains uncertain in Costa Rica, sanitary protection has encountered additional growth challenges, with more users switching to use of added-value proposals with additional absorbance (such as night...

    US$990
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    Country Report

    Wipes in Costa Rica

    Mar 2017

    Costa Rican buyers continue to become familiar with the increasing amount of personal and home care wipes available through most modern grocery retailers throughout the country. Baby wipes maintain their multipurpose use status, based on their wide ...

    US$990
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    Strategy Briefing

    Laundry Care in Latin America

    Feb 2017

    Latin America remains one of the key regions for laundry care sales globally, although recent economic and political instability has once again returned to rob the industry of what arguably should have been a period of growth. It appears, however, ...

    US$1,325
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