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Costa Rica

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Costa Rica.

Costa Rica StatisticsConsumer Lifestyles in Costa Rica

Costa Rica Country BriefingsFuture Demographics: Costa Rica in 2030

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          Country Report

          Beer in Costa Rica

          May 2016

          Following the good performance of most beer areas in 2014, (partly due to success of Cost Rica in the FIFA World Cup), beer is becoming increasingly polarised, with demand rising for economy and standard imported lagers, on the one hand, and local ...

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          Country Report

          Alcoholic Drinks in Costa Rica

          May 2016

          Both mature and developing alcoholic drinks categories in Costa Rica experienced increased competition in 2015 – a development which, along with product innovation and changing consumer value expectations, were the main sales drivers within the area ...

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          Country Report

          Rtds/High-Strength Premixes in Costa Rica

          May 2016

          Flavour innovation from new launches and additional brand extensions characterised the offer of spirit based RTDs in Costa Rica during 2015 – a development which, along with rising demand for famous wine based sangrias, rounded a very dynamic ...

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          Country Report

          Wine in Costa Rica

          May 2016

          As wine consumption keeps gaining momentum amongst locals, the offer of sweeter and easier to drink alternatives continues to develop wine culture in Costa Rica, with a variety of blends and new world wines leading the pace in terms of innovation and...

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          Country Report

          Spirits in Costa Rica

          May 2016

          In spite of the traditional popularity and regular consumption of trendy spirits such as whiskies, vodka and tequila, the sales performance of these categories continues to be affected by overall sluggish economic performance, coupled with the ...

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          Country Report

          Sun Care in Costa Rica

          Apr 2016

          As local buyers become more aware of the importance of getting appropriate sun protection on an everyday basis, given the geographical tropical conditions present in Costa Rica, where people are often exposed to direct sun radiation throughout the ...

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          Country Report

          Baby and Child-Specific Products in Costa Rica

          Apr 2016

          As innovation levels within baby care become less evident, the main manufacturers continue to rely on the strong awareness that their top brands have developed amongst local buyers in previous years, allowing them to maintain stable sales figures ...

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          Country Report

          Bath and Shower in Costa Rica

          Apr 2016

          Main players continued to incorporate additional levels of segmentation and added-value features to their existing bath and shower product lines in 2015, expanding the offer of men’s body washes and shower gels, for example, as a broader set of ...

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          Country Report

          Colour Cosmetics in Costa Rica

          Apr 2016

          As the overall economic performance keeps restricting local families’ expenditures on non-essential goods and Costa Rican women continue to adopt fast-paced lifestyles, demand for colour cosmetics capable of offering good value and more convenient ...

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          Country Report

          Deodorants in Costa Rica

          Apr 2016

          As rising competition levels keep driving more aggressive pricing strategies and the appearance of promotional value packs, further innovation and the offer of additional functional features are also emerging as a way to continue adding value to ...

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          Country Report

          Depilatories in Costa Rica

          Apr 2016

          The depilatories offer in Costa Rica continues to go through a generalised stabilisation process, having new brands such as Pure Silk and its counterpart for men Barbasol (Farmed Internacional) developing their value proposals to local buyers, whilst...

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          Country Report

          Fragrances in Costa Rica

          Apr 2016

          As the local and regional contexts remain characterised by a slow economic recovery, manufacturers of the main premium fragrances continue to adopt modest approaches in terms of major new product launches, focusing instead on offering additional ...

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          Country Report

          Hair Care in Costa Rica

          Apr 2016

          As more basic hair care products keep reaching additional maturity levels, mass-oriented manufacturers continue to focus on offering additional levels of segmentation to target specific consumers’ groups (especially in the case of different hair ...

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          Country Report

          Men's Grooming in Costa Rica

          Apr 2016

          As the local economy continues to face its stabilisation process, more middle- and even high-income buyers become more aware of spending on less essential goods, which shows in the fact that more specialised men’s grooming alternatives (such as ...

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          Country Report

          Oral Care in Costa Rica

          Apr 2016

          As personal appearance and self-image trends prompt consumers to look forward more to having impeccable white smiles such as they see amongst celebrities, the development of whitening oral care formulations keeps gaining momentum in the country, not ...

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          Country Report

          Skin Care in Costa Rica

          Apr 2016

          As seen in other beauty and personal care categories, skin care demand is also going through a stabilisation process, where buyers constantly look for discounts and promotions, whilst moving towards innovation and added-value features more ...

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          Country Report

          Beauty and Personal Care in Costa Rica

          Apr 2016

          Growth stability characterised beauty and personal care penetration in Costa Rica during 2015, which was framed within a stable macro-economic environment and the natural growth of more mature categories. As local buyers became more oriented towards ...

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          Country Report

          Nappies/Diapers/Pants in Costa Rica

          Mar 2016

          In 2015 current retail value sales reached CRC25.1 billion as a result of a 5% growth. Nappies/diapers/pants remained extremely closed off to new entrants, with leading companies offering very competitive prices and good quality products. Consumers ...

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          Country Report

          Tissue and Hygiene in Costa Rica

          Mar 2016

          Categories within tissue and hygiene showed consistent growth in 2015 in terms of volume sales. Performance was aided by population growth and stable economic conditions. Additionally, as consumers in Costa Rica continue to become more sophisticated ...

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          Country Report

          Retail Tissue in Costa Rica

          Mar 2016

          In 2015 retail tissue grew 4% to reach sales of CRC85.1 billion. Per capita consumption of retail tissue in Costa Rica is 5.4kg per person which leaves great room for increases over the forecast period, especially when compared to more developed ...

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