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Costa Rica

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Costa Rica.

Costa Rica StatisticsConsumer Lifestyles in Costa Rica

Costa Rica Country BriefingsFuture Demographics: Costa Rica in 2030

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    Country Briefing

    Economy, Finance and Trade: Costa Rica

    Nov 2016

    Economic growth in Costa Rica further moderated in 2015, owing to subdued external demand, Intel’s closure of its manufacturing arm in 2014, and a deteriorating fiscal position. Additionally, low agricultural output added to its woes. However, the ...

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    Country Briefing

    Households: Costa Rica

    Nov 2016

    Costa Rican homes are among the wealthiest in Latin America, and this is reflected in strong household facilities and possession of durables. The country is seeing a surge in single-parent homes while couple-with-children households remain dominant. ...

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    Country Profile

    Costa Rica: Country Profile

    Nov 2016

    The pace of economic growth will accelerate in 2016. The economy is mainly driven by strong gains in private consumption and robust public spending. An increase in exports provides additional support. Weaknesses in public finances and a slump in ...

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    Country Report

    Packaged Food in Costa Rica

    Nov 2016

    As local buyers from all socioeconomic segments continue to adopt more rational approaches in terms of their regular grocery shopping habits, the main players keep orientating towards providing value-for-money products. They are often offering larger...

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    Country Report

    Processed Fruit and Vegetables in Costa Rica

    Oct 2016

    As the offer of processed fruit and vegetables continued to expand through additional brands and larger pack sizes (especially within shelf stable canned options), sales dynamics continued to develop in line with more-rational purchasing decisions. ...

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    Country Report

    Processed Meat and Seafood in Costa Rica

    Oct 2016

    The performance of chilled processed meat in Costa Rica has been negatively affected by health warnings from the WHO (World Health Organization) in late 2015 regarding the risk of the development of cancer from the consumption of processed/red meat. ...

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    Country Report

    Rice, Pasta and Noodles in Costa Rica

    Oct 2016

    Demand for alternatives of daily carbohydrates was very stable during 2016, with a broader base of mid- and high-income consumers showing further interest in the relationship between prices and the quality of products. Such an environment continued ...

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    Country Report

    Baked Goods in Costa Rica

    Oct 2016

    As a result of local consumers’ rising interest in more-natural/artisanal proposals, as well as in finding convenient and indulgent snacking options (particularly for children´s lunchboxes), there were continued efforts in terms of segmentation and ...

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    Country Report

    Breakfast Cereals in Costa Rica

    Oct 2016

    The most popular breakfast cereals keep being challenged by healthier alternatives (often lower sugar content breakfast options) at one end and by value-positioned goods (in larger packs) at the other end. Such competitive dynamics are resulting in ...

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    Country Report

    Ready Meals in Costa Rica

    Oct 2016

    As fast-paced lifestyles continued to force consumers to find more convenient ready to eat meal solutions, the penetration of ready meals continued to grow amongst a wider base of mid income consumers, who found better value options in a wider range ...

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    Country Report

    Sauces, Dressings and Condiments in Costa Rica

    Oct 2016

    Costa Rican buyers continued to become familiar with the vast range of sauces and condiments that continued to increase in most modern grocery retailers throughout the country, with ethnic flavours and natural products becoming more popular with ...

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    Country Report

    Soup in Costa Rica

    Oct 2016

    In spite of recent efforts to offer value added proposals to consumers (including imported organic broths), traditional products continued to be the most popular, which explains the lack of innovation by the main competitors during 2016. The strong ...

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    Country Report

    Spreads in Costa Rica

    Oct 2016

    Due to the rising number of imported and local brands that are targeted at a larger number of mid and high end buyers via new flavour innovations and functional/health formulations, polarisation within the sales dynamics of spreads continued in 2016....

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    Country Briefing

    Income and Expenditure: Costa Rica

    Oct 2016

    Backed by continued high levels of government expenditure, real growth of Costa Rica’s per capita gross income and spending accelerated in 2015. However, income inequality in the country remains extremely high, while lower social classes remain ...

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    Country Report

    Analgesics in Costa Rica

    Sep 2016

    Retail value sales of analgesics increased by 7% in current terms in 2016, which was slower than the 8% CAGR registered over the review period. A stronger competitive environment, characterised by multiple distributors offering very similar brand and...

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    Country Report

    Cough, Cold and Allergy (Hay Fever) Remedies in Costa Rica

    Sep 2016

    The main trend in cough, cold and allergy (hay fever) remedies in 2015-2016 concerned the penetration of less traditional active ingredients, such as bilastine and rupatadine (instead of the usual loratadine, for example). This is especially the case...

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    Country Report

    Dermatologicals in Costa Rica

    Sep 2016

    Low levels of innovation continued to characterise the offer of dermatologicals in Costa Rica in 2016. There was ongoing inertia in terms of the promotion of plant extract ingredients within nappy (diaper) rash treatments (and other baby creams), ...

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    Country Report

    Digestive Remedies in Costa Rica

    Sep 2016

    Food preparation, convenience and hectic lifestyles add stress to the quality of diets. Thus, Costa Ricans face digestive challenges on a regular basis, particularly chronic conditions like intestinal inflammation and digestive discomforts related to...

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    Country Report

    Herbal/Traditional Products in Costa Rica

    Sep 2016

    As local consumers increase their interest in natural-based alternatives to treat common illnesses or improve daily nutrition, the penetration of herbal/traditional products continue to reach a broader base of the population. This is particularly the...

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    Country Report

    Consumer Health in Costa Rica

    Sep 2016

    Consumer health saw healthy growth in 2016 due to the further development of mature categories and a steady economic environment. While inflation and currency exchange rates did not exert significant pressure on prices, consumers showed strong ...

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